Business plan templates
With a wide range of business plan templates available, our business plan software helps you with the drafting process. Download them in PDF or Word format, or adapt them to your project directly in our software.
Discover our business plan templates
Discover our business plan templates and examples
Our business plan templates help you write a professional plan
Not used to writing business plans? Our business templates will guide you.
Each template includes a complete business plan sample including both the financial forecast and the written presentation of the business idea, the founders, the market and the business strategy implemented by the management.
Reading our templates will help you gain a thorough understanding of what lenders and investors expect like to see, so that you can write a business plan that matches their expectations.
7 day free trial. No credit card required. Business plan templates available with paid plans only.
How to use our business plan templates
Edit the business plan templates online, or download them
There are 3 ways to use our templates:
- Edit them online: you can adapt these templates to your business idea by changing the text or the financial forecast directly in our business planning software
- Download in PDF: if you're just after a little inspiration, you can download the business plan templates in PDF to read over it
- Download in Word format: want to edit your plan on Word? Simply export the business plan templates to Ms Word (.docx) format
Content of our business plan templates
Our business plan templates include a complete business plan example, with a financial forecast and the following sections:
- Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
- Company: this section lays out the structure of your business, including its location, management team and legal form
- Products and services: here, you'll give an overview of the services or products offered by the company
- Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
- Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
- Operations: this step lays out the company's operational organisation, including the recruitment plan
- Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
- Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
7 day free trial. No credit card required. Business plan templates available with paid plans only.
Executive summary of the business plan templates
The executive summary gives the reader a clear and concise overview of your business idea.
Our business plan examples' executive summaries are formed of the following subsections:
- Business overview: in this subsection, we outline who the founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
- Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the business owners and explain which type of customers they aim to target
- Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the business over the first 3 years of operation
- Our ask: in this subsection, we outline the amount of financing required to start the business and how it's going to be funded
Company overview included in our business plan samples
This section lays out the structure of your business, including its location, management team and legal form.
Our themed business plan templates' company sections are formed of the following subsections:
- Structure & Ownership: in this subsection, we outline who the shareholders are, what legal form they've chosen for the business
- Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
- Management Team: in this subsection, we give an overview of the background of each of the founders and explain how they met and why they decided to start a company together
7 day free trial. No credit card required. Business plan templates available with paid plans only.
Products and services offered by the business
The products and services section is where you will present the different types of products and services sold by your business.
In our business plan templates' products and services sections, we cover:
- Concept and positioning: we explain how we intend to position ourselves on the market in order to meet our customers' expectations and differentiate ourselves from the competition
- Categories of products and services: we explain what are the main products and services sold by the business
Market analysis for the launch of the business
The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.).
Our business plan examples' market analysis sections are formed of the following subsections:
- Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
- Target market: in this subsection, our founders explain which types of customers they view as their ideal customers and why they chose to target them
- Competition: in this subsection, we take a look at the direct and indirect local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new entrants
- Regulation: in this subsection, we give an overview of the main regulation applicable to our business
7 day free trial. No credit card required. Business plan templates available with paid plans only.
Setting the strategy for our business
This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.
Our business plan templates' strategy sections are formed of the following subsections:
- Pricing: in this subsection, we explain how we set the prices of our main categories of products and services, and the rationale behind our choice
- Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and customer loyalty
- Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
- Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our business and outline how we intend to mitigate them
Operations section of the business plan templates
This part lays out the company's operational organisation, including the recruitment plan.
Our business plan examples' operations sections are formed of the following subsections:
- Personnel plan: in this subsection, we explain what our opening hours will be, how responsibilities are divided between staff members, and what recruitments are planned
- Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
- Suppliers: in this subsection, we give an overview of the main suppliers we chose to work with our what commercial terms have been negotiated with them
7 day free trial. No credit card required. Business plan templates available with paid plans only.
Financial plan included in our business plan templates
This section presents the expected financial performance of the business over the next 3 years.
Our business plan template's financial plans are formed of the following subsections:
- Start-up funding: in this subsection, we list the cost of each item required to launch the business
- Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the financial projections
- Sales forecast: in this subsection, we detail the expected revenues and growth rate for our business in the coming years
- Cost structure: in this subsection, we list all the expenses required for our business to operate smoothly
- Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability over the next 3 years
- Projected cash flow statement: in this subsection, we analyse the expected cash generation of the business
- Projected balance sheet: in this section, we give an analysis of the liquidity and solvability implied from our balance sheet
Appendices of business plan templates
This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
Our business plan templates' appendices include:
- A Maturity profile chart showing the principal repayments of their loans over the next 3 years
- A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
500,000+ entrepreneurs have already used The Business Plan Shop
Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.
Thomas A.
I always thought drafting a business plan was beyond my reach. But, thanks to The Business Plan Shop, it turned out to be an easy task. Most importantly, I was able to get a better view of my business for the next three years...
Vanessa B.
The software is easy to get started with and I was able to complete the first draft of my financial plan in a very short time. The examples and explanations given are explicit.
Ibrahim M.
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7 day free trial. No credit card required. Business plan templates available with paid plans only.
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7 day free trial. No credit card required. Business plan templates available with paid plans only.
Business Plan Templates FAQ
A business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.
It consists of two main parts:
- A written part that presents, in detail, your business, the team, your strategy, and your medium-term objectives.
- A financial forecast that highlights the expected profitability of the business and the initial funding requirements.
The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a business, writing a business plan is a must-have in order to reduce the risk of failure of your project.
Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your business.
Writing a business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:
- You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
- You may encounter writer's block (especially if it's the first time you're writing a business plan)
- You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
- You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
- Any updates to your business plan or financial forecast will need to be done manually
Luckily for you, The Business Plan Shop's online platform and business plan templates guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.
Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.
Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.
And with our forecasting software all the calculations are done for you, without errors.
The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:
- Access to one of the best business plan software on the market
- Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
- Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily
But you shouldn't take our word for it: try our solution for free and make your own opinion!
The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.
Some features are limited during the free trial, the main limits are:
- You can only create one business plan
- The financials of the first year are visible, but data for other years are hidden
- You can export your plan in PDF but not in Word or CSV
- No access to our business plan templates
Access to our template is included with all our paid subscriptions.
Please visit our pricing page to learn about this in more detail.