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Painting company business plan template


Save hours writing your plan with our painting company business plan template and online financial forecasting software. You can also download as PDF or Word.

Discover our painting company business plan template


Our painting company business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our painting company business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a painting company in France, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

painting company businesss plan template
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7 day free trial. No credit card required. Painting company business plan template available with paid plans only.

How to use this painting company business plan template


Edit the painting company business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the painting company business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the painting company business plan template to Ms Word (.docx) format
online editor for painting company business plan template

Painting company business plan template content


This template includes a complete painting company business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of the different services offered by your business (painting and cladding, façade restoration services etc.)
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the painting company business plan template by The Business Plan Shop
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Executive summary of the painting company's business plan


The executive summary gives the reader a clear and concise overview of your business idea.

Our painting company business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the painting company founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the painting company's owners and explain who they might target (our painting company business plan template targets homeowners, landlords and property associations wishing to renovate properties as well as builders and construction companies)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the painting company over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the painting company and how it's going to be funded (the founders are seeking a bank loan to start their painting company)
executive summary for painting company business plan sample

Company overview included in our painting company business plan sample


This section lays out the structure of your business, including its location, management team and legal form.

Our painting company business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the painting company shareholders are, what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the painting company's founders and explain how they met and why they decided to start a company together
company overview included in painting company business plan template
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Products and services offered by the painting company


The products and services section is where you will present the different services offered by your painting company.

In our painting company business plan template products and services section, we cover:

  • Painting and cladding services: a range of services including wall cladding and decorative painting, wall and ceiling coverings as well as floor covering
  • Façade restoration services: services include waterproofing and decorative paints
  • Thermal insulation services: energy-saving services to help ensure that the property retains heat adequately
  • Restoration services: services aimed at restoring various damage caused by weather, vandalism or natural disasters
product and services description of the painting company business plan example

Market analysis for the opening of the painting company


The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our painting company business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who they view as their ideal customers (our painting company business plan template targets homeowners, landlords and property associations wishing to renovate properties as well as builders and construction companies) and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (nearby painting and renovation companies) and indirect (Do-it-yourself (DIY) workers, illegal workers) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new painting company
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our painting company
market analysis section of the painting company business plan template
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Setting the strategy for our painting company


This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our painting company business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of services (painting and cladding services, façade restoration services, thermal insulation services, restoration services) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among customers carrying out refurbishments and building new houses
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our painting company and outline how we intend to mitigate them
painting company business plan example: stragtegy section

Operations section of the painting company business plan template


This part lays out the company's operational organisation, including the recruitment plan.

Our painting company business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsabilities of each of our painting company staff members
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
painting company business plan template: operations section
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Financial plan included in our painting company business plan template


This section presents the expected financial performance of the painting company over the next 3 years.

Our painting company business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the painting company
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the painting company's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our painting company in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our painting company to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our painting company over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the painting company
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
painting company business plan forecasted P&L

Appendices of the painting company business plan template


This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our painting company business plan template's appendices include:

  1. A Maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
painting company business plan template: monthly cash flow forecast

Painting company business plan template sample


Executive Summary

Business Overview

Dercard Painting will be a specialist painting, restoration and thermal insulation activities company located in the town of Fleury-sur-Orne.

We plan to offer painting services for walls, floors, and ceilings. Our clients will benefit from front restoration and exterior painting, as well as repairs following water damage or graffiti. 

We mainly target individual owners (e.g. pub owners or landlords), allowing them to focus on other aspects of their lives and businesses with complete peace of mind.

Our eco-friendly labelled accreditation means that our clients receive financial aid from the government when carrying out external thermal insulation work. 

We have set up a limited company with a total share capital of €5,000. The business will be managed by Victor D. and Martin C. 

Our premises will be located in Caen, France. Being close to the main roads will enable us to easily access multiple construction sites.

Our partners have a great deal of experience in both the painting and construction sectors. They met on a building site and have kept in touch ever since.

Market Overview

Domestic Market

The coating, painting and glazing sector

Definition and data of the sector

Construction companies generally engage in a variety of activities, even if they differ slightly in nature from their main services.

Companies in this sector are multi-skilled, allowing them to maximise market share by offering several services to customers.

The three key services are:

  • Painting: this includes protection work and adding finishing touches to construction elements (interior and exterior buildings)
  • Glazing: installing tiles, windows and material necessary to fix and seal
  • Cladding: applying final layers to improve how buildings look - they can be protective (anti-graffiti, anti-mould, etc.) or decorative

According to the 2017 CAPEB report, there were 72,641 companies with fewer than 20 employees specialising in one of these sub-sectors.

Plus, there were 39,917 non-salaried workers.

The painter-glazier trade

According to the French Building Federation, the French painting and glazing sector was worth €12 billion in 2018 - in other words, 10% of the turnover of the building sector.

The industry consisted of:

  • Maintenance and renovation: 82%
  • New build: 18%

There were 72,641 companies in the sector, which suggests that the average turnover for each business was approximately €165,140. 

Local Market

According to The Regional Economic Unit for Construction, Normandy's construction sector was worth €10 billion in 2018 - a 4% growth in comparison to 2017 figures. The sector accounted for 6% of Normandy's total economy at the time.

There were 28,644 construction businesses in the region:

  • 30% were companies employing between 1 and 9 employees 
  • 64% were self-employed establishments
  • 6% were companies employing more than 10 employees

The CAPEB report also indicates that companies employing fewer than 10 employees generated turnover worth €4.3 million in 2017, i.e. 43% of the regional turnover.

Calvados figures

The county of Calvados generated a turnover of €2.2 billion in 2017 and accounted for 21.2% of France's turnover in the building and public works sector. 7,164 such businesses were operating in the region.

With the majority of businesses employing fewer than 10 employees (28%) and micro-businesses without employees (67%), the Calvados sector was predominantly occupied by small companies.

In 2017, housing construction was the most prominent sector in Calvados  - with 81% of all employees working in the industry and 85% of all businesses being construction companies.

Public works employed 17% of all employees, but only comprised of 6% of businesses in Calvados.

Housing stock in Calvados

According to Calvados Departmental Directorate for Land and Sea's 2019 report, there were 407,191 houses in Calvados in 2015, i.e. 23% of the total number of houses in the Normandy region.

The majority of properties in Calvados were built between 1990 and 1999. Houses built between 1974 and 1989 came second on the list.

We can identify whether or not a property requires renovation by looking at when it was built.

The construction of new individual houses remained stable in 2018, while the construction of new collective houses increased by 11%, compared to 2017.

Financial Highlights

We expect the business to be profitable from its first year of operation - generating a turnover worth €147,500 and an EBITDA of €11,097 (with a 7.52% margin).

We expect to expand our customer base in year 2 and achieve a turnover of €153,500 (or 4.07% of growth) and an EBITDA of €13,627 (with a 8.88% margin).

In year 3, we expect to achieve sales worth €159,500 (or 3.91% of growth) and an EBITDA of €16,107 (with a 10.10% margin).

Operating cash flow generation is expected to be positive for the entire duration of the plan, and the company should be adequately capitalised to enable us to meet our loan repayments while retaining sufficient liquidity to deal with any contingencies.

Our Ask

The initial financing requirements of the project are estimated to be €21,000. Our partners have planned to contribute €13,000, that is to say, 65% of the amount.

We would like to obtain a loan of €8,000 to complete the financing.

500,000+ entrepreneurs have already used The Business Plan Shop

Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.

Thomas A.

Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

Mariama S.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

Cindy C.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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painting company owner using our business plan template

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Painting Company Business Plan Template FAQ


What is a painting company business plan and do I need one?
Show answer

A painting company business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your painting company business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the painting company and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a painting company, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your painting company.

How do I write a business plan for a painting company and is it difficult?
Show answer

Writing a painting company business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your painting company)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your painting company business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and painting company business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a painting company and how much does it cost to get started?
Show answer

The budget to start and run a painting company will depend on the exact concept and location.

A small local painting company doing small jobs, using simple equipment such as paint rollers and brushes requires a limited investment. A bigger company making use of heavy-duty spraying equipment will require a larger upfront investment and more staff to operate.

The cost of renting or purchasing a physical location for the painting company can vary greatly depending on the location. In prime urban areas, real estate costs can be significantly higher, affecting the initial investment and ongoing expenses.

However, many painting companies operate as mobile businesses, where they don't have a fixed physical location. Painters bring their tools and equipment directly to the clients' homes or business locations to provide painting services. If you choose to operate using this method, you'll likely save on the costs associated with renting or owning a brick-and-mortar location. It's common for smaller painting companies and individual painters to adopt this model.

As an example, in our painting company business plan template the total initial funding requirement amounted to €21,000, with the founders contributing €13,000.

In order to assess the exact budget for your painting company idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best painting company business plan template for me?
Show answer

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our painting company business plan template which contains a complete example of a written business plan and financial forecast to start a painting company
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?
Show answer

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here.

How much does The Business Plan Shop’s painting company business plan template cost?
Show answer

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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