Restaurant business plan template

Our restaurant business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our restaurant business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a restaurant in London, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

This template includes a complete restaurant business plan example, with a financial forecast and the following sections:

1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
2. Company: this section lays out the structure of your business, including its location, management team and legal form
3. Products and services: here, you'll give an overview of the main dishes, sides, starters and dessert menus offered by your French restaurant
4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, trends, regulation, competition, etc.)
5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
6. Operations: this step lays out the company's operational organisation, including the recruitment plan
7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement).
8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

This section lays out the structure of your business, including its location, management team and legal form.

Our restaurant business plan template's company section is formed of the following subsections:

1. Structure & Ownership: in this subsection, we outline who the restaurant shareholders are, what legal form they've chosen for the business
2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
3. Management Team: in this subsection, we give an overview of the background of each of the restaurant's founders and explain how they met and why they decided to start a company together

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our restaurant business plan example's market analysis section is formed of the following subsections:

1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
2. Target market: in this subsection, our founders explain who they view as their ideal customers (our restaurant business plan template targets business clientèle, families and individual households) and why they chose to target them
3. Competition: in this subsection, we take a look at the direct (independent or franchised restaurants targeting the same customer base) and indirect (takeaway food places which act as a substitute for dining out) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new restaurant
4. Regulation: in this subsection, we give an overview of the main regulation applicable to our restaurant

This part lays out the company's operational organisation, including the recruitment plan.

Our restaurant business plan example's operations section is formed of the following subsections:

1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsabilities of each of our restaurant staff member
2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them