Restaurant business plan template


Download this restaurant business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

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restaurant business plan template

Not accustomed to writing business plans? Our restaurant business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a restaurant in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

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Download in Word format

Want to edit your plan on Word? Simply export the restaurant business plan template to MS Word (.dox) format.

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Adapt this template to your personal project by changing the written part or the financial forecast in our online business plan software.

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Restaurant business plan template content


This template includes a complete business plan, with a financial forecast and the following sections:

  1. Executive summary:
    The executive summary gives the reader a clear and concise overview of your business idea
  2. Company:
    This section lays out the structure of your business, including its location, management team and legal form
  3. Products and services:
    Here, you'll give an overview of the services or products offered by the company
  4. Market analysis:
    The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry and local market (customer profile, hot trends, regulation, competition, etc.)
  1. Strategy:
    This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  2. Operations:
    This step lays out the company's operational organisation, including the recruitment plan
  3. Financial plan:
    The financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  4. Appendices:
    This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
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Restaurant business plan template extract


Executive Summary

Business Overview

Chez Paul Ltd. will be a new French restaurant located on the busy Restaurant Road in North London.

The restaurant will be managed by Mr Paul Cunningham and Mr David Jones. Paul and David share a passion for French food and tremendous experience in the restaurant industry having both worked many years in similar businesses. They have worked together for the last 3 years at the gastro-pub The Old Tree and have a complimentary skill-set.

Paul's past experiences include sales and marketing as well as acting as manager of The Old Tree while David has spent most of his career in the kitchen.

Ms Sarah James, a friend of David and Paul, will be investing in the venture alongside Paul.

Market

The local market, defined as the square mile around the restaurant has been estimated at £7.4m. Traffic count surveys carried out by an independent consultant in Restaurant Road estimate the daily footfall at around 6,550 people per day.

There are 2 other restaurants located in the street, they offer Italian and Asian cuisine and experience a healthy occupancy rate. Their main clients are business employees during the week at lunch time and local families and shoppers during the evening and the weekend.

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Financial highlights

The projected sales for FY13 are expected to be £509,700 and we anticipate them to grow to £581,400 in FY15.

Based on the current plan the EBITDA should grow fro £16,041in FY13 (with a 3.15% margin) to £51,811(with a 8.91% margin). The improvement in EBITDA over the plan is mainly related to the sales ramp-up in the course of year 1 resulting in better fixed cost absorption in FY14 and FY15. Due to a high level of D&A a loss is forecasted for FY13.

The net operating cash flow is expected to remain positive throughout the plan reaching £47,405in FY15

Our Ask

The total funding requirements for the business have been estimated at £278,000 out of which £115,000 (41%) will come from the two shareholders.

The purpose of this business plan is to obtain the remaining £163,000 in the form of bank loans.

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