Business plan template for a pizzeria


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Discover our business plan template for a pizzeria


pizzeria business plan template

Not accustomed to writing business plans? Our pizzeria business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a pizzeria in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

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Pizzeria business plan template content


This template includes a complete business plan, with a financial forecast and the following sections:

  1. Executive summary:
    The executive summary gives the reader a clear and concise overview of your business idea
  2. Company:
    This section lays out the structure of your business, including its location, management team and legal form
  3. Products and services:
    Here, you'll give an overview of the services or products offered by the company
  4. Market analysis:
    The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry and local market (customer profile, hot trends, regulation, competition, etc.)
  1. Strategy:
    This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  2. Operations:
    This step lays out the company's operational organisation, including the recruitment plan
  3. Financial plan:
    The financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  4. Appendices:
    This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
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Pizzeria business plan template extract


Executive Summary

Napolina Pizz' will be a pizzeria providing take-away and home delivery in the centre of Caen.

The company will offer a range of pizzas baked over a wood fire, non-alcoholic drinks and desserts. The pizzas will be prepared solely on-site, whilst drinks and desserts will be purchased from specialized wholesalers.

Napolina Pizz' will operate commercial premises located at 4 rue du Gaillon in Caen 14,000. The premises are ideally located in the city centre, close to the university and a residential area.

The legal structure chosen is that of a limited company (SAS). The company will be managed by the two partners, Mr. Jean H (50% of the shares) and Mr. Olivier T (50% of the shares)

French market

With 809 million pizzas consumed in 2014, France is the second-largest pizza market behind the United States and ahead of Italy.

The French market is estimated at 5.35 billion euros in 2014 (an increase of 1.4% from 2013), distributed among more than 20,432 points of sale (a 0.8% increase from 2013).

The French consume an average of 10 kg of pizza per person per year. Pizza is a popular dish consumed by all age groups and socio-professional categories.

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One major trend in the market is the increase in the market share of supermarkets, however, commercial catering remains the number one distribution channel with 48% market share.

The second major trend on the market is the increase in the range of products on offer, with, for example, the use of premium ingredients such as fresh tomatoes or AOC cheeses.

One major trend in the market is the increase in the market share of supermarkets, however, commercial catering remains the number one distribution channel with 48% market share.

The second major trend on the market is the increase in the range of products on offer, with, for example, the use of premium ingredients such as fresh tomatoes or AOC cheeses.

Local market

In 2012, the city of Caen had 111,342 inhabitants, and the urban area of Caen la Mer had 242,182, which will allow Napolina Pizz' to benefit from a large pool of potential customers nearby.

One of the particularities of the city is the size of its student population. The University of Caen alone has 28,000 students, in addition to those from nearby specialized schools (EM Normandie, ESITC, etc.).

Target Market

We have identified three segments of potential customers for which we have designed a targeted offering:

  • people living close to the premises: take-away sales in the evenings and weekends
  • people living less than 20 minutes away by moped: sale with delivery in the evenings and weekends
  • students from the university campus located near the premises: take-out sale at lunchtime

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Competition

Caen has an established catering offer. This is concentrated in the city centre around the shopping district, the Vaugueux district and the port, but also on the outskirts around the most outlying shopping centres and university campuses.

We believe that competition with other food service establishments located near our premises will be moderate insofar as they are positioned in other types of cuisine (sandwich shops, brasseries) or at higher price levels (pizzerias in the form of traditional restaurants).

On the other hand, we expect a very high level of competition with other pizzerias specialising in take-away, including Dominos, Pizza Hut, and La Boîte à Pizza. Nevertheless, we believe that the market is large enough to allow us to develop a profitable business.

Financial Highlights

We believe we can achieve an annual turnover of 180 643 € which is in line with the average turnover of independent pizza takeaways (75,000€).

We expect the company to be profitable in its first year of operation, based on the current plan, EBITDA should represent3,29 %of sales. In year 2, we expect to achieve an EBITDA of 5 989€ (or 3,32 % of sales) and5 989€ (or 3,32 % of sales) in year 3.

The business should be sufficiently capitalized to allow us to meet our loan repayments while maintaining sufficient cash on our balance sheet to meet any unforeseen events.

Our Ask

The objective of this business plan is to obtain bank financing of €10,000 to finance part of the equipment and inventory purchases necessary for the opening of the pizzeria.

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