Creperie business plan template

Download this creperie business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our creperie business plan template

Our creperie business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our creperie business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a creperie in France, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

creperie businesss plan template
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How to use this creperie business plan template

Edit the creperie business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the creperie business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the creperie business plan template to Ms Word (.docx) format
online editor for creperie business plan template

Creperie business plan template content

This template includes a complete creperie business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of the food menu and drinks sold by your creperie
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the creperie business plan template by The Business Plan Shop
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Executive summary of the creperie's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our creperie business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the creperie founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the creperie's owners and explain who they might target (our creperie business plan template targets tourists, millennials and local residents)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the creperie over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the creperie and how it's going to be funded (the founders are seeking a bank loan to start their creperie)
executive summary for creperie business plan sample

Company overview included in our creperie business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our creperie business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the creperie shareholders are, what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the creperie's founders and explain how they met and why they decided to start a company together
company overview included in creperie business plan template
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Products and services offered by the creperie

The products and services section is where you will present the different types of crepes and beverages sold by your creperie.

In our creperie business plan template products and services section, we cover:

  • Crepes: a choice of traditional, gluten-free or vegan sweet and savoury crepes
  • Starters: a selection of Breton-inspired starters
  • Beverages: a selection of organic wines and ciders
product and services description of the creperie business plan example

Market analysis for the opening of the creperie

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our creperie business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who they view as their ideal customers (our creperie business plan template targets tourists, millennials and local residents) and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (other nearby creperies) and indirect (regular restaurants serving crepes) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new creperie
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our creperie
market analysis section of the creperie business plan template
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Setting the strategy for our creperie

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our creperie business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of products (crepes and alcoholic beverages) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among creperie customers
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our creperie and outline how we intend to mitigate them
creperie business plan example: strategy section

Operations section of the creperie business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our creperie business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsabilities of each of our creperie staff members
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
creperie business plan template: operations section
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Financial plan included in our creperie business plan template

This section presents the expected financial performance of the creperie over the next 3 years.

Our creperie business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the creperie
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the creperie's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our creperie in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our creperie to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our creperie over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the creperie
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
creperie business plan forecasted P&L

Appendices of the creperie business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our creperie business plan template's appendices include:

  1. A Maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
creperie business plan template: monthly cash flow forecast

Creperie business plan template sample

Executive Summary

Business Overview

Crêpe Joyeuse will be a creperie located in downtown Caen and run by Mrs Sarah F. and M Arnaud. D.

The crêperie will offer dishes made up of local produce sourced from organic farms.

The two partners share a passion for French cuisine and extensive experience in the crepe industry, having worked together for 8 years at the crêperie Aux Crêpes Du Temps Passé.

Sarah started in sales, working in this position for five years before climbing the ladder to become manager of Aux Crêpes Du Temps Passé.

Arnaud has spent his entire career in the restaurant industry and was in charge of the kitchen during his time at Aux Crêpes Du Temps Passé.

Market Overview

Domestic Market

France has an average of 175,000 restaurants nationwide, with total sales of €50 billion.

There are just over 4,000 creperies in France. Creperies are distinguished by their rather low average price per meal of around €13 according to FAFIH figures. However, the cost of making a pancake is also low, allowing room for a high-profit margin.

In 2019, there's been a noticeable change in French people's spending, with budgets for eating out and shopping has reduced significantly. A creperie, with its modest prices, is therefore up to date with modern consumer expectations.

Local Market

Most popular in winter, creperies are often perceived as seasonal restaurants. The dynamics on the local market, however, differ significantly from the norm due to the proximity of Normandy to Brittany, the home of crepes.

There are 14 creperies in Caen. Offering predominantly traditional recipes, their concept differs slightly from the local produce and vegetarian angle we've modelled our creperie's concept on.

The creperie competition in Caen is intense, with many creperies situated within close range of one another. These are, like most restaurants, often located in the Vaugueux area or in the city centre between the theatre and Place St Sauveur.

Financial Highlights

Key Figures

Based on our assumptions, we believe we can generate a turnover of €529,266 in year 1 and €547,590 in year 2 (with 3.46% of growth). We hope to then develop our business over the following years to reach a turnover of €563,034 in year 3 (with 2.82% of growth).

We expect the company to be profitable in its second year of operation. However, our EBITDA should be positive over the duration of the plan, reaching €7,329 in year 1 (or 1.38% of margin) and €19,773 in year 2 (or 3.61% of margin) and €30,429 in year 3 (or 3.46% of sales).

The company should be sufficiently capitalized to allow us to honor our loan repayments while maintaining sufficient cash to meet any unforeseen events.

Our Ask

The initial financing requirement amounts to €130,000. The partners have planned to contribute €65,000 (50%) and we would like to obtain bank financing for the remaining €65,000.

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Creperie Business Plan Template FAQ

What is a creperie business plan and do I need one?

A creperie business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your creperie business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the creperie and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a creperie, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your creperie.

How do I write a business plan for a creperie and is it difficult?

Writing a creperie business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your creperie)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your creperie business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and creperie business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a creperie and how much does it cost to get started?

The budget to start and run a creperie will depend on the exact concept and location.

A small local creperie doing mostly takeaways with limited seating requires minimal investment. A larger business selling different flavours of crepes whilst offering a seated area with table service will require substantial upfront investment and more staff to operate.

Hiring a web designer to create your website would also increase startup costs considerably. Experienced web designers can create a stylish website that matches your brand's logo and theme and looks a lot better than a normal website.

As an example, in our creperie business plan template the total initial funding requirement amounted to €130,000 (c. $140,000 or £112,000), with the founders contributing €65,000 (c. $70,000 or £56,000).

In order to assess the exact budget for your creperie idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best creperie business plan template for me?

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our creperie business plan template which contains a complete example of a written business plan and financial forecast to start a creperie
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

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How much does The Business Plan Shop’s creperie business plan template cost?

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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