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Bar business plan template


Download this bar business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our bar business plan template


Our bar business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our bar business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a bar in France, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

bar businesss plan template
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7 day free trial. No credit card required. Bar business plan template available with paid plans only.

How to use this bar business plan template


Edit the bar business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the bar business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the bar business plan template to Ms Word (.docx) format
online editor for bar business plan template

Bar business plan template content


This template includes a complete bar business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of your cocktail menu and snacks sold by your bar
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet, and cash flow statement).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the bar business plan template by The Business Plan Shop
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7 day free trial. No credit card required. Bar business plan template available with paid plans only.

Executive summary of the bar's business plan


The executive summary gives the reader a clear and concise overview of your business idea.

Our bar business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the bar founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the bar's owners and explain who they might target (our bar business plan template targets young professionals and students)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the bar over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the bar and how it's going to be funded (the founders are seeking a bank loan to start their bar)
executive summary for bar business plan sample

Company overview included in our bar business plan sample


This section lays out the structure of your business, including its location, management team and legal form.

Our bar business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the bar shareholders are, what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the bar's founders and explain how they met and why they decided to start a company together
company overview included in bar business plan template
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Products and services offered by the bar


The products and services section is where you will present the different types of cocktails as well as snacks sold by your bar.

In our bar business plan template products and services section, we cover:

  • Cocktails: a selection of 150 cocktails with and without alcohol.
  • Bar snacks: a wide range of bar snacks to accompany your drinks including cocktail sausages, olives, crisps and peanuts.
  • Deals: a selection of deals including a happy hour deal and a cocktail of the day sold at €1.50 less than regular cocktails.
product and services description of the bar business plan example

Market analysis for the opening of the bar


The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our bar business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who they view as their ideal customers (our bar business plan template targets young professionals and students) and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (traditional bars nearby) and indirect (restaurants serving alcohol) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new cocktail bar
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our bar
market analysis section of the bar business plan template
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7 day free trial. No credit card required. Bar business plan template available with paid plans only.

Setting the strategy for our bar


This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our bar business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of products (alcoholic and non alcoholic cocktails, bar snacks, deals) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among bar customers
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our cocktail bar and outline how we intend to mitigate them
bar business plan example: stragtegy section

Operations section of the bar business plan template


This part lays out the company's operational organisation, including the recruitment plan.

Our bar business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsabilities of each of our bar staff members
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
bar business plan template: operations section
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7 day free trial. No credit card required. Bar business plan template available with paid plans only.

Financial plan included in our bar business plan template


This section presents the expected financial performance of the bar over the next 3 years.

Our bar business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the bar
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the bar's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our bar in the coming years
  4. Cost structure: in this subsection, we list all the operating expenses required for our bar to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our bar over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the bar
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
bar business plan forecasted P&L

Appendices of the bar business plan template


This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our bar business plan template's appendices include:

  1. A Maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
bar business plan template: monthly cash flow forecast

Bar business plan template sample


Executive Summary

Business Overview

Gina Cocktail Bar will be a cocktail bar located on rue Ecuyère in Caen.

The bar will have a menu of 150 cocktails with and without alcohol, as well as bar snacks to accompany the drinks. Such snacks will include cocktail sausages, olives, crisps and peanuts.

Once renovated, the bar will have a seating capacity of 16 and a heated outdoor terrace with a seating capacity of 25.

One of the liveliest streets in Caen, Rue Ecuyère is famous for its wide range of bars, therefore benefiting from an extensive catchment area.

Gina Cocktail Bar will be a limited company. It will be managed by Ms. Gina T, a cocktail enthusiast who acquired an in-depth knowledge of the industry during her 10-year career as a bartender.

Market Overview

Domestic Market

According to a 2013 report by INSEE, sales in the French bar market reached €6.6bn in 2013, a 4.4% decrease compared to 2012.

The sector, which includes 42,232 companies, has faced challenges for several years.

At the opposite end of the spectrum, cocktail bars are on the upswing. While other types of pubs are closing down, cocktail bars are increasingly popping up within France.

Benefiting from an aspirational and trendy image, cocktail bars attract a wide target market. Young people, notably young professionals, are the number one consumers of cocktails within France.

The average price of an alcoholic cocktail is €8.40, whilst non-alcoholic cocktails tend to cost around €6.20.

Local Market

In 2012, the city of Caen had a population of 111,342, with the urban area of Caen la Mer including 242,182, enabling the bar to benefit from a large pool of potential customers nearby.

With over fifty bars in the city centre, Caen has an established nightlife culture. Most of the bars are situated around rue Ecuyère, the port, rue Saint Pierre, and place Saint Sauveur.

Financial Highlights

We expect to achieve a turnover of €324,094 in the first year, and €360,893 in years 2 and 3.

We anticipate the business will be profitable at the operational level from year 1, however due to the high level of D&A we will record a loss of €-3,397in year 1.

Based on the current plan, EBITDA should represent €6,437 (or 1.99% of sales) in year 1, and we believe that better bar occupancy in subsequent years will allow us to achieve an EBITDA of €28,172 (margin of 7.81% of sales) in years 2 and 3.

The business should be sufficiently capitalized to allow us to honor our loan repayments while maintaining sufficient liquidity to meet any unforeseen events, whilst investing regularly to maintain the bar's standing.

Our Ask

The objective of this business plan is to obtain a bank loan of €52,750 to finance part of the renovation work and the purchase of equipment needed to open the bar.

500,000+ entrepreneurs have already used The Business Plan Shop

Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.

Thomas A.

Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

Mariama S.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

Cindy C.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

Martial N.

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7 day free trial. No credit card required. Bar business plan template available with paid plans only.

bar owner using our business plan template

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Bar Business Plan Template FAQ


What is a bar business plan and do I need one?
Show answer

A bar business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your bar business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the bar and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a bar, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your bar.

How do I write a business plan for a bar and is it difficult?
Show answer

Writing a bar business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your bar)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Google Sheets before it's ready to integrate into your business plan
  • Any updates to your bar business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and bar business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our business plan editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a bar and how much does it cost to get started?
Show answer

The budget to start and run a bar will depend on the exact concept and location.

A small bar with limited a limited number of drinks on the menu and seating requires a limited investment. A bigger place with a large seated area, a variety of drinks, food and table service will require a larger upfront investment and more staff to operate.

A cocktail bar located in a suburban area with lower rent costs may require a lower initial investment, but it might need marketing efforts to attract customers due to lower foot traffic.

As an example, in our bar business plan template the total initial funding requirement amounted to €98k (c. $104k or £84k), with the founders contributing €45k (c. $48k or £39k).

In order to assess the exact budget for your bar idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best bar business plan template for me?
Show answer

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our bar business plan template which contains a complete example of a written business plan and financial forecast to start a bar
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?
Show answer

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here.

How much does The Business Plan Shop’s bar business plan template cost?
Show answer

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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