Food truck business plan template

Save hours writing your plan with our food truck business plan template and online financial forecasting software. You can also download as PDF or Word.

Discover our food truck business plan template

Our food truck business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our food truck business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a food truck in France, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

food truck businesss plan template
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How to use this food truck business plan template

Edit the food truck business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the food truck business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the food truck business plan template to Ms Word (.docx) format
online editor for food truck business plan template

Food truck business plan template content

This template includes a complete food truck business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: Here, you'll give an overview of your food menu, burgers, drinks and desserts offered by your food truck
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the food truck business plan template by The Business Plan Shop
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Executive summary of the food truck's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our food truck business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the food truck founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the food truck's owners and explain who they might target (our food truck business plan template targets segments of employees in industrial and shopping areas during lunch, and regular cultural events in the evenings and weekends.)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the food truck over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the food truck and how it's going to be funded (the founders are seeking a bank loan to start their food truck)
executive summary for food truck business plan sample

Company overview included in our food truck business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our food truck business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the food truck shareholders are, what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the food truck's founders and explain how they met and why they decided to start a company together
company overview included in food truck business plan template
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Products and services offered by the food truck

The products and services section is where you will present the burgers, sides, drinks and desserts sold by your food truck.

In our food truck business plan template products and services section, we cover:

  • Burger: ground beef burger with a choice of sauces as well as a side of homemade fries or salad
  • Drinks: a selection of drinks including soda, water and fruit juice
  • Desserts: a selection of desserts including chocolate pudding, apple pie and yoghurt
product and services description of the food truck business plan example

Market analysis for the opening of the food truck

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our food truck business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who they view as their ideal customers (our food truck business plan template targets segments of employees in industrial and shopping areas during lunch, and regular cultural events in the evenings and weekends) and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (other food trucks in the area) and indirect (restaurants and takeaway places) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new food trucks.
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our food truck
market analysis section of the food truck business plan template
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Setting the strategy for our food truck

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our food truck business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of products (burgers, desserts and drinks) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our food truck customers.
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our food truck and outline how we intend to mitigate them
food truck business plan example: strategy section

Operations section of the food truck business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our food truck business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of our food truck staff member
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
food truck business plan template: operations section
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Financial plan included in our food truck business plan template

This section presents the expected financial performance of the food truck over the next 3 years.

Our food truck business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the food truck
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the food truck's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our food truck in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our food truck to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our food truck over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the food truck
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
food truck business plan forecasted P&L

Appendices of the food truck business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our food truck business plan template's appendices include:

  1. A Maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
food truck business plan template: monthly cash flow forecast

Food truck business plan template sample

Executive Summary

Business Overview

Little Burger Truck will be a premium takeaway burger truck operating in the city of Caen.

Little Burger Truck will offer one dish: a burger of ground beef with a choice of sauce, with fries or salad as a side.

We will also sell a selection of drinks and desserts.

The food truck will be managed by the two partners: David and Sylvie D, whose respective professional profiles complement each other very well.

David has great experience in the restaurant business, having worked in different restaurants in the region for 15 years. Sylvie has a solid management background, with 12 years as a bookkeeper and administrative assistant for a small business in Caen.

Having been married for the last 8 years, the two partners know each other very well.

Market Overview

1.07 billion burgers were sold in France in 2014, representing a growth of more than 10% since 2013.

In terms of takeaway sales, the market is also growing (+1% in 2014) unlike with burger restaurants. It's estimated that the turnover of this market is just over €46 billion and the average price per meal is €6.17.

At the local level, the opportunity for food trucks lies mainly in out-of-town shopping centres, and around certain tourist attractions and sports arenas.

These locations, situated away from the city centre, do not benefit from continuous demand, making them unattractive for traditional restaurants. This creates an opportunity for food trucks, which, thanks to their mobility, can serve these customers during peak hours and travel to other locations during off-peak hours.

Peak hours are midday during the week for out-of-town shopping centres, and evenings and weekends for tourist attractions and sports arenas.

This strategy has already been successfully adopted by two food trucks operating in the suburbs of Caen, and there are enough locations for a third food truck to enter the market without competing directly with the existing players.

Financial Highlights

We expect the company to be profitable in its first year of operation.

On the basis of the current business plan, we expect to achieve annual sales of £241,005 and EBITDA of approximately £25,772 in years 1 and 2 (or 10.69% of margin).

By year 3, we should achieve sales of £241,005 and EBITDA of around £25,772 (or 10.69% of margin), which should give us sufficient leeway to meet our loan repayments and allow us to renew our vehicle every 7 years.

Our Ask

Our food truck will require initial financing of €135,000 for its opening.

Our company will be partly financed by a equity contribution of the partners of €10,000 and a director loan of €50,000, which is 44% of the total amount.

The objective of this business plan is to obtain bank financing of €75,000 to finance the purchase and fitting out of the burger truck, as well as the VAT linked to its acquisition.

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Food truck Business Plan Template FAQ

What is a food truck business plan and do I need one?

A food truck business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your food truck business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the food truck and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a food truck, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your food truck.

How do I write a business plan for a food truck and is it difficult?

Writing a food truck business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your food truck)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your food truck business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and food truck business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a food truck and how much does it cost to get started?

The budget to start and run a food truck will depend on the exact concept and location.

Buying a top-of-the-range food truck from scratch and customising it is likely to be much more expensive than using a second-hand one. Depending on the location of the food truck, a number of permits and licenses are required which can also add to total costs.

Other aspects such as investing in a website, insurance and kitchen equipment can all increase the cost of starting a food truck. Be sure to factor these into your business plan.

As an example, in our food truck business plan template the total initial funding requirement amounted to €135,000 (c. $144,450 or £116,500), with the founders contributing €60,000 (c. $64,200 or £51,750).

In order to assess the exact budget for your food truck idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best food truck business plan template for me?

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our food truck business plan template which contains a complete example of a written business plan and financial forecast to start a food truck
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

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How much does The Business Plan Shop’s food truck business plan template cost?

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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