Hotel business plan template

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hotel business plan template

Not accustomed to writing business plans? Our hotel business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of an hotel in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

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Hotel business plan template content

This template includes a complete business plan, with a financial forecast and the following sections:

  1. Executive summary:
    The executive summary gives the reader a clear and concise overview of your business idea
  2. Company:
    This section lays out the structure of your business, including its location, management team and legal status
  3. Products and services:
    Here, you'll give an overview of the services or products offered by the company
  4. Market analysis:
    The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  1. Strategy:
    This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  2. Operations:
    This step lays out the company's operational organisation, including the recruitment plan
  3. Financial plan:
    The financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  4. Appendices:
    This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
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Hotel business plan template extract

Executive Summary

Business Overview

The Hotel Le Cardinal will be an independent hotel aimed primarily at tourists visiting the seaside resort of Cabourg.

The hotel is located in a 1920's building, on a street in downtown Cabourg and close to the resort's main attractions.

The building will be completely renovated and equipped to receive a 3-star rating. The hotel will have a capacity of 20 rooms that can accommodate 38 people, as well as a private car park with 17 spaces.

The legal structure chosen is that of a limited liability company. The company will be managed by 2 veterans of the hotel industry: Mr Romain D. (50% of the shares) and Mr Damien S. (50% of the shares).

Romain has worked in the commercial division of one of Europe's leading hotel chains for 10 years, whilst Damien, who has spent the last 5 years managing a hotel in Caen, has over 15 years of experience working in the operational aspects of the hotel trade.

French Market

On average, the French hotel sector reaches annual revenues of €15.8 billion, €12 billion of which concerns independent leisure and corporate travel.

One fundamental trend affecting the hotel market is the rising importance of the Internet, with a study carried out by the firm Coach Omnium in 2012 estimating that up to 93% of hotel customers search for their hotels online.

According to a Phocuswright study from 2013, we can estimate that the typical breakdown of hotel reservations in 2015 is as follows:

  • 66% of direct reservations (at the front desk of a hotel or over the phone)
  • 24% of online reservations via an online travel agency (these websites generally take a commission of between 10-30% of the room rate, including taxes)
  • 10% of online reservations via the hotel's website

Target Market

The Hotel Le Cardinal will be an independent hotel aimed primarily at tourists visiting the seaside resort of Cabourg.

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We have identified the following customer segments:

  • Parisians: couples, groups of friends, and families wishing to escape from the capital and enjoy the charms of the seaside resort for short (weekends) or medium-length stays (school holiday periods), thanks to easy accessibility of the resort by train or car.
  • Seniors: retirees who have more time than working people and a budget that allows them to travel more often, especially during the off-season.
  • Foreigners: groups and families of Europeans wishing to visit the region, especially the sites of the 1944 landing.


We will be in direct competition with other hotels in downtown Cabourg and the surrounding towns.

We expect a high level of competition with the other hotels, particularly during the low season when occupancy rates of competing hotels are at their lowest.

The creation of our hotel should not result in overcapacity on the market as it corresponds with an increase in the number of hotel rooms by only 4%.

We will also be in indirect competition with other forms of accommodation available near downtown Cabourg:

  • Holiday homes
  • Guesthouses
  • Airbnb
  • Campsites

We believe that competition with these alternative forms of accommodation will be limited as the services and rates they offer are very different from those offered by hotels.

Financial Highlights

We expect the company to be profitable in its first year of operation. We expect to achieve a turnover of €424,115 and EBITDA of €48,721 in the first year and a turnover of €476,531 and EBITDA of €93,385 in years 2 and 3.

Based on the current plan, the EBITDA margin is expected to be 11.49% of sales in year 1, and we believe that the improved hotel occupancy in subsequent years will enable us to achieve an EBITDA margin of 19.60% in years 2 and 3.

The business should be sufficiently capitalized to allow us to meet our loan repayments while maintaining sufficient liquidity to meet any contingencies and keep the hotel in good condition.

Our Ask

The objective of this business plan is to obtain bank financing of €200,000 to finance part of the renovation work and the purchase of equipment necessary for the opening of the hotel.

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