Laundromat & dry cleaners business plan template

Download this laundromat dry cleaners business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our laundromat and dry cleaners business plan template

Our laundromat business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our laundromat business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a laundromat in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

laundromat businesss plan template
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How to use this laundromat and dry cleaners business plan template

Edit the dry cleaners business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the laundromat business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the laundromat business plan template to Ms Word (.docx) format
online editor for laundromat & dry cleaner business plan template

Laundromat and dry cleaners business plan template content

This template includes a complete laundromat and dry cleaners business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of the services or products offered by the company
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the dry cleaner business plan template by The Business Plan Shop
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Executive summary of the laundromat's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our dry cleaners and laundromat business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the laundromat founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the laundromat's owners and explain which age group or demographics (students, office workers etc.) they aim to target
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the laundromat over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the laundromat and how it's going to be funded (the founders are seeking a bank loan to start their laundromat)
executive summary for dry cleaners & laundromat business plan sample

Company overview included in our laundromat business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our laundromat business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the laundromat shareholders are and what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the laundromat's founders and explain how they met and why they decided to start a company together
company overview included in laundromat business plan template
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Products and services offered by the laundromat and dry cleaners

In this section, you'll present a list of the services offered by your laundromat (washing, drying etc.) and dry cleaning business.

In our laundromat business plan template products and services section, we cover:

  • Dry cleaning services: a selection of services including dry cleaning, ironing, laundry, stain removal and washing sensitive materials
  • Self-service laundry: using either an eco-friendly detergent or otherwise when washing clothes
product and services description of the dry cleaner business plan example

Market analysis for the opening of the laundromat and dry cleaners

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our laundromat business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who their ideal customers are (students, office workers etc.) and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (laundromats and dry cleaners nearby) and indirect (other ways of washing and drying clothes) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new laundromat and dry cleaning business
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our dry cleaning and laundromat business
market analysis section of the dry cleaner & laundromat business plan template
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Setting the strategy for our dry cleaning business

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our laundromat business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of services (dry cleaning, self-service laundry) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our target market
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our laundromat and outline how we intend to mitigate them
laundromat & dry cleaner business plan example: stragtegy section

Operations section of the dry cleaners and laundromat business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our laundromat business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of our dry cleaner and laundromat's staff member
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
laundromat business plan template: operations section
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Financial plan included in our dry cleaner and laundromat business plan template

This section presents the expected financial performance of the laundromat and dry cleaning business over the next 3 years.

Our laundromat and dry cleaners business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the dry cleaning business
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the laundromat's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our laundromat and dry cleaning business in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our laundromat and dry cleaning business to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our laundromat and dry cleaner over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the laundromat and dry cleaning business
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
dry cleaner & laundromat business plan forecasted P&L

Appendices of the dry cleaning and laundromat business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our laundromat and dry cleaners business plan template's appendices include:

  1. A Maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
laundromat business plan template: monthly cash flow forecast

Laundromat and dry cleaner business plan template sample

Executive Summary

Business Overview

Lav'Eco will be a self-service laundromat, located in the heart of Caen, close to the main University.

We will provide both washing machines and dryers.

Our machines will be controlled by an electronic system allowing customers to use them without any assistance.

We will also offer: laundry services, dry cleaning, ironing and leather cleaning.

Our laundromat will use only eco-friendly and biodegradable products, to respect the environment whilst also committing to a more traditional method of washing.

Our launderette will be transparent about the brands and products that are used to clean the clothes.

Lav'Eco will be a limited company managed by Marianne D. and Alexandre C. with a share capital of €10,000. The two managers have complementary experience.

Marianne D. worked as a dry cleaner for 8 years for a company in the Caen region before deciding to set up her own business.

Alexandre C. was the manager of a supermarket for 10 years before retraining and setting up his business with Marianne.

The two managers met whilst hiking and have known each other for over a decade.

Market Overview

French Market

The French and their use of washing machines

According to INSEE, 96.2% of households owned a washing machine in 2017. 81.9% of 16-24 year-olds had a washing machine at home compared to 96.9% of 40-59 year-olds.

According to a report by Les Pieds Dans la Toile, the French wash an average of 165 clothes per year and use 60 litres of water for each wash.

The French take water scarcity seriously and look to reduce consumption where possible. 

CBNews indicates that the French are adept at "consuming better" at all levels - 79% of households mention that they are looking for better practices to reduce unnecessary water consumption.

Laundromats and dry cleaners in France

Washing clothes involves the use of personal equipment as well as a regular or occasional visit to a launderette or dry cleaner.

This visit is justified for various reasons: not enough space or financial means to buy a washing machine, the need to dry clean certain clothes, tough stains or too much household laundry to wash at home, etc.

The overall market is divided into two categories:

  • Dry cleaners that offer dry cleaning, wrinkle removal, dyeing, stain removal, degreasing or even garment repair in some cases
  • Self-service launderettes who provide access to washing machines and dryers

INSEE estimated that the laundry and dry cleaners market had a combined turnover of €711 million in 2016.

Local Market

According to INSEE, the city of Caen had a total of 105,403 inhabitants in 2016.

There were 15 laundries and 17 dry cleaners spread throughout the city of Caen and in different districts, equivalent to a ratio of one laundry for every 3,293 inhabitants.

Among these inhabitants, 29,308 students were counted by UNICAEN. Students are the main target of the launderette market, as they are usually in Caen during term times.

Students do not necessarily have enough space or means to invest in a washing machine. Furthermore, renting an unfurnished apartment may mean that the washing machine is often not included.

They then have to go to the nearest laundromat to do their laundry or wash their clothes during weekends if they return home.

According to the Journal du Net, figures for 2016 show that the city had a total of 6,931 businesses.

Office workers and public bodies often use the services of dry cleaners, especially for suits and costumes, representing an opportunity in the local market.

The main employers of administrative staff in Caen include the Prefecture, the CAF du Calvados, Véolia, the Town Hall and the General Council.

Several company concierge services are also present in Caen. These services often offer dry cleaning services that they subcontract to local companies, and can thus enable dry cleaners like ours to expand their customer base beyond their catchment area.

Financial Highlights

We expect to be profitable from our second year of operation with sales of €130,075 and an EBITDA of €5,780 (with a 4.44% margin) for year 2.

We expect to be able to continue to grow our business to reach €137,920 in sales and €11,177 in EBITDA (with a 8.100% margin) by year 3.

We expect positive cash flow generation over the entire plan despite the loss-making situation in year 1. The cash flow generated by the company will be sufficient to cover loan repayments while maintaining sufficient headroom to deal with unforeseen events.

Our Ask

The opening of our laundromat will require an investment of €55,000.

The partners have planned to contribute €35,000 (63% of the total), with a share capital contribution of €10,000 and a director loan of €25,000.

We would like to obtain a loan of €20,000 to finance the remaining amount.

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Laundromat Dry Cleaners Business Plan Template FAQ

What is a laundromat business plan and do I need one?

A laundromat business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your laundromat business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the laundromat and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a laundromat or dry cleaning business, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your laundromat or dry cleaning company.

How do I write a business plan for a laundromat and is it difficult?

Writing a laundromat or dry cleaner business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your laundromat)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your dry cleaning business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and laundromat and dry cleaning business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a laundromat and how much does it cost to get started?

The budget to start and run a laundromat and dry cleaner will depend on the exact concept and location.

A small local laundromat offering simple washing facilities requires a limited investment. A bigger place, offering eco-friendly detergents, a possible social area and a selection of other services including dry cleaning and tough stain removal will require a larger upfront investment and more staff to operate.

As an example, in our laundromat business plan template the total initial funding requirement amounted to €55,000, with the founders contributing €35,000.

In order to assess the exact budget for your laundromat idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best laundromat business plan template for me?

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our laundromat and dry cleaners business plan template which contains a complete example of a written business plan and financial forecast to start the business
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here.

How much does The Business Plan Shop’s laundromat and dry cleaners business plan template cost?

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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