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Travel agency business plan template


Download this business plan template for a travel agency in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our travel agency business plan template


Our travel agency business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our travel agency business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of an travel agency in Trouville sur Mer, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

travel agency businesss plan template
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7 day free trial. No credit card required. Travel agency business plan template available with paid plans only.

How to use this travel agency business plan template


Edit the travel agency business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the travel agency business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the travel agency business plan template to Ms Word (.docx) format
online editor for travel agency business plan template

Travel agency business plan template content


This template includes a complete travel agency business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of the services offered by your travel agency (excursions, business trips and international trips)
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your travel agency through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights your travel agency's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out your travel agency's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the travel agent business plan template by The Business Plan Shop
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7 day free trial. No credit card required. Travel agency business plan template available with paid plans only.

Executive summary for a travel agency business plan


The executive summary gives the reader a clear and concise overview of your business idea.

Our travel agency's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the travel agency founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the travel agency's owners and explain what age groups they aim to target (our travel agency business plan template targets locals, tourists passing through Deauville-Trouville as well as small and medium-sized businesses in lower Normandy and Paris)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the travel agency over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the travel agency and how it's going to be funded (the founders are seeking a bank loan to start their travel agency)
executive summary for travel agency business plan sample

Company overview included in our travel agency business plan sample


This section lays out the structure of your business, including its location, management team and legal form.

Our travel agency business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the travel agency's shareholders are and what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the travel agency's founders, explain how they met and why they decided to start a company together
company overview included in travel agency business plan template
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Products and services offered by the travel agency


The products and services section is where you will state the different services that your travel agency will offer (trips abroad, excursions and business trips).

In our travel agency business plan template products and services section, we cover:

  • Excursions in Normandy: a choice of short trips including both the D-Day beaches tour and cider distillery tour
  • International trips: departure from either Deauville or Caen
  • Custom-made business trips: a selection of seminars and team-building events in Normandy
product and services description of the travel agency business plan example

Market analysis for the opening of the travel agency


The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our travel agency business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who they view as their ideal customer (our travel agency business plan template targets locals, tourists passing through Deauville-Trouville as well as small and medium-sized business in Lower Normandy and Paris)
  3. Competition: in this subsection, we take a look at the direct (independent or franchise travel agencies nearby) and indirect (travel agencies and tour operators online) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new travel agency
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our travel agency
market analysis section of the travel agency business plan template
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7 day free trial. No credit card required. Travel agency business plan template available with paid plans only.

Setting the strategy for our travel agency


This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our travel agency business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how service rates are decided (our travel agency earns a 13% base rate commission through selling trips for network partners such as Tourcom) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our travel agency customers
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our travel agency and outline how we intend to mitigate them
travel agent business plan example: stragtegy section

Operations section of the travel agency business plan template


This part lays out the company's operational organisation, including the recruitment plan.

Our travel agent business plan operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our travel agency
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
travel agency business plan template: operations section
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Financial plan included in our travel agency business plan template


This section presents the expected financial performance of the travel agency over the next 3 years.

Our travel agency business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the travel agency
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the travel agency's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our travel agency in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our travel agency to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our travel agency over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the travel agency
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
travel agency business plan forecasted P&L

Appendices of the travel agency business plan template


This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our travel agency business plan template's appendices include:

  1. A maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
travel agency business plan template: monthly cash flow forecast

Travel agency business plan template sample


Executive Summary

Business Overview

Bersara Travel Agents will be a travel agency based in the heart of Trouville sur Mer, close to the tourist office.

Our primary aim is to help tourists experience the very best Normandy has to offer.

We will offer customers:

  • Excursions within Normandy
  • International trips from Deauville or Caen
  • Business trips and seminars

Bersara Travel Agents is a limited liability company managed by its two partners - Mrs Sarah F and Mr Bernard T.

Market Overview

National Market

Key figures from the French travel industry

Tourism was France's leading industry in 2014 - comprising 7.4% of the economy's total GDP.

Whilst the French travel market was dynamic at the time, it was also on the cusp of change.

In 2013, 8,122 travel agencies generated a combined turnover of €13.7bn (8.6% of the industry's total turnover).

It's estimated that French residents booked 15.4% of their trips through travel agencies or tour operators (including online bookings) in 2014. The market share of travel agencies reached 39.5% of all overseas trips booked by the French.

Local Market

With over 4 million trips made each year, Calvados is the 8th most visited region in France.

Calvados' main areas of attraction include:

  • The 1944 landing sites and corresponding Battle of Normandy tours
  • Sites linked to the history of William the Conqueror
  • Local produce (visits to cider distilleries and cheese factories)
  • Leisure activities (seaside activities, sailing, horse riding, tennis and golf)

The Coeur Côte Fleurie collection of villages, of which Trouville Sur Mer is included, has a year-round population of 20,582. This figure is, on average, six to eight times higher in the summer.

The Trouville Sur Mer tourist office, located near the agency's premises, welcomes an estimated 20,000 people in July.

Business tourism is also very prevalent within Coeur Côte Fleurie, thanks to the Centre International de Deauville (CID). The convention centre is occupied 300 days a year, hosting 150 events and accommodating 200,000 visitors.

Financial Highlights

We expect our travel agency to be profitable from year 3.

We anticipate that our turnover will increase from €488,025 in year 1 to €789,000 in year 3. The gross margin is expected to remain stable (12%) throughout.

We expect to generate an EBITDA of €-31,222 in year 1, €-13,995 in year 2 and €5,110 in year 3.

Despite the company's loss-making situation in the first two years, the business should be sufficiently capitalised to enable us to meet our loan repayments while retaining sufficient headroom to deal with unforeseen circumstances.

Bersara Travel Agents has a negative working capital requirement, which should give our startup further leeway during the first two years.

Our Ask

Bersara Travel Agents will require an initial investment of €55,000.

Our partners will contribute €50,000 (€25,000 in share capital and €25,000 in directors loan) i.e. 91% of the amount. We would like to obtain a bank loan of €5,000 to complete the financing.

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Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.

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Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

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It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

Cindy C.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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Travel Agency Business Plan Template FAQ


What is a travel agency business plan and do I need one?
Show answer

A travel agency business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your travel agency business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the travel agency and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a travel agency, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your travel agency.

How do I write a business plan for a travel agency and is it difficult?
Show answer

Writing a travel agency business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your travel agency)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your travel agency business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and travel agency business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for an travel agency and how much does it cost to get started?
Show answer

The budget to start and run a travel agency will depend on the exact concept and location.

If you're starting an online travel agency, your costs are likely to be much lower than if you are going to use a physical location. This is because you will save on rent and overheads amongst other expenses.

If your travel agency is located in the city centre or on any busy high street, you're likely to incur much higher expenses than if you are on the outskirts of a town or city.

A stylish website, that's well designed (professionally), will likely increase your startup costs, in comparison to a simple, yet workable website.

As an example, in our travel agency business plan template the total initial funding requirement amounted to €55,000 (c. $59,000 or £47,400), with the founders contributing €50,000 (c. $53,500 or £43,000).

In order to assess the exact budget for your travel agency idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best travel agency business plan template for me?
Show answer

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our travel agency business plan template which contains a complete example of a written business plan and financial forecast to start a travel agency
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?
Show answer

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here.

How much does The Business Plan Shop’s travel agency business plan template cost?
Show answer

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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