Kebab shop business plan template

Download this kebab business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our kebab shop business plan template

Our kebab business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our kebab business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a kebab shop in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

kebab businesss plan template
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How to use this kebab business plan template

Edit the kebab business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the kebab business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the kebab business plan template to Ms Word (.docx) format
online editor for kebab business plan template

Kebab shop business plan template content

This template includes a complete kebab business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of your food menu, deals, desserts and drinks offered by your kebab shop
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your kebabs through a thorough assessment of the industry and local market (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the kebab business plan template by The Business Plan Shop
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Executive summary of the kebab shop's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our kebab business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the kebab shop founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the kebab shop's owners and explain which type of kebab lovers they aim to target (shish kebab, doner kebab, vegetarian, vegan etc.)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the kebab shop over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the kebab shop and how it's going to be funded (the founders are seeking a bank loan to start their kebab shop)
executive summary for kebab business plan sample

Company overview included in our kebab shop business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our kebab shop business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the kebab shop's shareholders are and what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the kebab shop's founders, explain how they met and why they decided to start a company together
company overview included in kebab business plan template
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Products and services offered by the kebab shop

The products and services section is where you will present the different types of food and beverages sold by your kebab shop.

In our kebab business plan template products and services section, we cover:

  • Turkish bread and wraps: a choice between two types of bread
  • Meat and garnish: high-quality halal meat with a selection of toppings, sauces and vegetarian alternatives
  • Snacks: a choice between french fries or corn on the cob
  • Drinks: a selection of cold drinks including soda, fruit juices and mineral water
  • Desserts: a selection of ice-creams
  • Deals: a selection of deals offering a main meal, snack and drink together
product and services description of the kebab business plan example

Market analysis for the opening of the kebab shop

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our kebab shop business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain which type of kebab lovers (shish, doner, vegetarian, vegan etc.) they view as their ideal customers and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (kebab shops nearby) and indirect (alternatives to kebabs) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new kebab shop
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our kebab shop
market analysis section of the kebab business plan template
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Setting the strategy for our kebab shop

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our kebab business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of products (kebabs, snacks, drinks, deals) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our kebab shop customers
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our kebab shop and outline how we intend to mitigate them
kebab business plan example: stragtegy section

Operations section of the kebab business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our kebab shop business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our kebab shop
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
kebab shop business plan template: operations section
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Financial plan included in our kebab business plan template

This section presents the expected financial performance of the kebab shop over the next 3 years.

Our kebab business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the kebab shop
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the kebab shop's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our kebab shop in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our kebab shop to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our kebab shop over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the kebab shop
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
kebab business plan forecasted P&L

Appendices of the kebab shop business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our kebab shop business plan template's appendices include:

  1. A maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
kebab shop business plan template: monthly cash flow forecast

Kebab business plan template sample

Executive Summary

Business Overview

Caennais Kebab will be a fast food restaurant located in downtown Caen. 

Our kebab shop will specialize in sit-in and takeaway fast food, offering a selection of quality (halal) meat options, various sauces, vegetarian alternatives and drinks. 

We want to offer our customers an extensive range of food options, enabling them to eat quickly and receive quality service at a low price.

Caennais Kebab will be a limited company with a capital of €5,000 and will be managed by Alexandre D. 

With more than 10 years of experience in the fast food sector, Alexandre D. is more than qualified to operate a food business.

Market Overview

National Fast Food Market

According to Menlog, there were 41,000 fast food restaurants in France in 2018 (an increase of 41% over the last 10 years), of which 16,000 were part of a chain. 

Compared to traditional restaurants, fast food has been steadily increasing between 2008 and 2013.

The fast food industry can be divided into several segments: 

  • Sit-in dining
  • Drive-in
  • Takeaway food
  • Home delivery

According to French radio station Europe 1, the sector generated a turnover of €54 billion, with €19 billion spent at lunchtime.

More than 20% of the French population also admitted to eating regularly at fast food restaurants, spending an average of €9 for their lunchbreak.

According to a study published by Snacking.fr, fast-food restaurants experienced a 1.2% increase in visits in 2018, with a 1.6% increase in expenditure, too.

The market is divided between chains and independent restaurants, but most of the turnover is generated by franchises which account for 27% of all restaurants and 68% of the market value.

Local Market

With Caen comprising 105,354 inhabitants in 2017, the city currently has 12 kebab shops, or in other words, 1 kebab shop for every 8,779 inhabitants. 

Among these kebab shops, 5 are located in the heart of the city centre, while the others are situated on the outskirts of the city.

With a relatively young population, fast food restaurants are prominent within Caen, with at least one found in most neighbourhoods.

The University of Caen is home to around 30,000 students each year, providing an opportunity for the fast food industry to establish itself.

The presence of numerous offices in the downtown area also represents an opportunity for restaurateurs. 

Financial Highlights

We expect to be profitable in our first year of activity with sales of €176,730 and an EBITDA of €6,726 (with a 3.81% margin) for year 1.

We expect to be able to continue to grow our business to reach €188,854 in sales and €14,607 in EBITDA (with a 7.73% margin) by year 3.

We expect positive cash flow generation throughout the plan. The cash flow generated by the business should allow us to cover the loan repayments while maintaining sufficient flexibility to deal with unforeseen events.

Our Ask

We estimate that we need a total of €44,000 to open our kebab shop.

Our partner will contribute €33,000 (75% of the total amount).

We would like to obtain a bank loan of €11,000 to complete this amount.

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Kebab Shop Business Plan Template FAQ

What is a kebab shop business plan and do I need one?

A kebab shop business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your kebab business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the kebab shop and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a kebab shop, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your kebab shop.

How do I write a business plan for a kebab shop and is it difficult?

Writing a kebab shop business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your kebab shop)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your kebab shop business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and kebab shop business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a kebab shop and how much does it cost to get started?

The budget to start and run a kebab shop will depend on the exact concept and location.

A small local kebab shop doing mostly takeaways with limited seating requires a limited investment. A bigger place with a large seated area, more variety of kebabs and table service will require a larger upfront investment and more staff to operate.

As an example, in our kebab shop business plan template the total initial funding requirement amounted to €44,000, with the founders contributing €33,000.

In order to assess the exact budget for your kebab shop idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best kebab shop business plan template for me?

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our kebab shop business plan template which contains a complete example of a written business plan and financial forecast to start a kebab shop
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here.

How much does The Business Plan Shop’s kebab business plan template cost?

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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