Jewellery shop business plan template

Download this jewellery shop business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our jewellery shop business plan template

Our jewellery shop business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our jewellery business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a jewellery shop in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

jewellery businesss plan template
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How to use this jewellery shop business plan template

Edit the jewellery business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the jewellery shop business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the jewellery store business plan template to Ms Word (.docx) format
online editor for jewellers business plan template

Jewellery shop business plan template content

This template includes a complete jewellery shop business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of the services or products offered by the company
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the jewellers business plan template by The Business Plan Shop
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Executive summary of the jewellery shop's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our jewellery shop business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the jewellery shop founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the jewellery shop's owners and explain which type of jewellery lovers (exclusive, costume, fashion, handmade etc.) they aim to target
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the jewellery shop over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the jewellery shop and how it's going to be funded (the founders are seeking both a bank and VAT bridging loan to start their jewellery shop)
executive summary for jewellers business plan sample

Company overview included in our jewellery shop business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our jewellery shop business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the jewellery shop's shareholders are and what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the jewellery shop's founders, explain how they met and why they decided to start a company together
company overview included in jewellers business plan template
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Products and services offered by the jewellery shop

The products and services section is where you will present the different types of jewels, watches, rings, repairs and other goods or services offered by your jewellery shop.

In our jewellers business plan template products and services section, we cover:

  • Jewellery: a wide selection of jewellery including gold, silver and white
  • Watches: classical, luxury and designer watches as well as bracelets that go well with smart watches
  • Wedding rings: a choice of different materials and gemstones to create a personalised design
  • Engraving and fitting services: engraving available on any piece of jewellery while fitting carried out for rings and bracelets
  • Repair services: ability to fix jewellery, watches and offer a battery replacement
product and services description of the jewellery shop business plan example

Market analysis for the opening of the jewellery shop

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our jewellery shop business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain which types of jewellery (exclusive, costume, fashion, handmade etc.) their ideal target audience loves and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (jewellery shops nearby) and indirect (other ways of buying jewellery) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new jewellery shop
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our jewellery shop
market analysis section of the jewellery business plan template
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Setting the strategy for our jewellery shop

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our jewellery shop business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of products and services (jewellery, watches, wedding rings, engraving, repair, fitting) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our jewellery shop customers
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our jewellery shop and outline how we intend to mitigate them
jewellery business plan example: stragtegy section

Operations section of the jewellery shop business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our jewellery shop business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our jewellery shop
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
jewellery store business plan template: operations section
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Financial plan included in our jewellers business plan template

This section presents the expected financial performance of the jewellery shop over the next 3 years.

Our jewellery shop business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the jewellery shop
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the jewellery shop's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our jewellery shop in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our jewellery shop to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our jewellery shop over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the jewellery shop
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
jewellers business plan forecasted P&L

Appendices of the jewellery shop business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our jewellery shop business plan template's appendices include:

  1. A maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
jewellery store business plan template: monthly cash flow forecast

Jewellery shop business plan template sample

Executive Summary

Business Overview

Darcel Jewellers will be a jewellery store located in Caen's city centre, specialising in wedding rings, jewellery and watches.

We will also offer jewellery, watch or clock repair, jewellery engraving and jewellery customization services.

We aim to attract customers by showcasing our expertise in the jewellery industry.

We want to offer a wide selection of jewels ranging from pieces from small independent designers to major brands, so that anyone can find a piece of jewellery suited to their taste.

We will set up a limited liability company with a share capital of €20,000. The business will be managed by Martin C. and Louisa D.

Both managers each have a decade of experience in the jewellery production and sales sector. They met each other during their studies and have remained very good friends since.

Market Overview

National Market

Key figures for the watch and jewellery sector

According to a Francéclat report, the French watch and jewellery industry generated a turnover of €26.9 billion in 2019, an increase of 8.9% from 2018.

The French watch and jewellery market

In 2019, the market was dominated by watch and gold jewellery sales.

The jewellery market was worth an estimated €3.47 billion in 2019, with sales volume amounting to 61 million and the average price €57 (excl. VAT).

Turnover increased by 1.2% between 2018 and 2019, with the average price and volume of sales remaining stable during that time.

Rings generated the highest turnover in 2019, closely followed by necklaces. The average price of these products increased by 4% and 3% between 2018 and 2019. Pendants saw a 6% drop in value, mainly due to less demand for them.

Silver jewellery was worth €74 million in 2019, but sales volume dropped significantly to 19 million units in comparison to 19.6 million units the year before.

The same was true for their value, which fell by 3.9% compared to the previous year. The price remained stable, with an average of €39 spent per transaction.

Customer profile and buying habits

General demographics

According to GlobalIndex, the profile of a typical consumer is as follows:

  • aged between 30-39
  • married (55%)
  • and working full time (64%) and with at least one child (61%)

Local Market

According to figures from INSEE, the population of Caen was estimated to be 105,354 in 2017.

The majority of Caen's inhabitants are between 15 and 44 years old. The city was home to 56,089 women in 2017, compared to 49,265 men. This is beneficial as our main target audience comprises women. 

The city centre and its shopping district

Caen's shopping district has a wide range of shops which attracts consumers from both the city and the outskirts.

Financial Highlights

We expect to be profitable in our first year of activity with sales of €194,000 and an EBITDA of €13,220 (with a 6.81% margin) for year 1.

We expect to be able to continue to grow our business to reach €202,000 in sales and €19,425 in EBITDA (with a 9.62% margin) by year 3.

Operating cash flow generation is expected to be positive for the entire duration of the plan, allowing us to meet our loan repayments while maintaining sufficient headroom to deal with any unforeseen circumstances.

Our Ask

The total initial funding requirement for our business is €64,500.

Our partners will contribute €35,000 (€20,000 of share capital and €15,000 of contribution to the director loan), in other words 54% of the total amount.

We would like to obtain a VAT bridging loan (a short-term loan that's repaid once VAT credit is claimed from the authorities) of €9,500 and a 5-year loan of €20,000 to complete the financing.

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Jewellery Shop Business Plan Template FAQ

What is a jewellery shop business plan and do I need one?

A jewellery store business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your jewellery business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the jewellery shop and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a jewellery shop, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your jewellery shop.

How do I write a business plan for a jewellery shop and is it difficult?

Writing a jewellery shop business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your jewellery shop)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your jewellery shop business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and jewellery shop business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a jewellery shop and how much does it cost to get started?

The budget to start and run a jewellery shop will depend on the exact concept and location.

A small local jewellery store doing mostly costume jewellery requires a limited investment. A store offering a selection of exclusive jewellery, watches and repairs amongst other things will require a larger upfront investment and more staff to operate.

As an example, in our jewellery shop business plan template the total initial funding requirement amounted to €64,500, with the founders contributing €35,000.

In order to assess the exact budget for your jewellery shop idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best jewellery shop business plan template for me?

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our jewellery shop business plan template which contains a complete example of a written business plan and financial forecast to start a jewellery shop
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

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How much does The Business Plan Shop’s jewellery shop business plan template cost?

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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