Cleaning company business plan template

Download this cleaning business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our cleaning company business plan template

Our cleaning business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our cleaning business plan template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a cleaning company in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

cleaning businesss plan template
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How to use this cleaning business plan template

Edit the cleaning business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the cleaning business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the cleaning business plan template to Ms Word (.docx) format
online editor for cleaning company business plan template

Cleaning company business plan template content

This template includes a complete cleaning business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of the main services offered by your cleaning company (maintaining floors, window cleaning, waste disposal etc.)
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your cleaning services through a thorough assessment of the industry and local market (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights your cleaning company's game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out the company's operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the cleaning business plan template by The Business Plan Shop
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Executive summary of the cleaning company's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our cleaning business plan example's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the cleaning company founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the cleaning company's owners and explain who they aim to target (SMEs, property syndicates, homeowners etc.)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the cleaning company over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the cleaning company and how it's going to be funded (the founders are seeking a bank loan to start their cleaning company)
executive summary for cleaning company business plan sample

Company overview included in our cleaning company business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our cleaning company business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the cleaning company's shareholders are and what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the cleaning company's founders, explain how they met and why they decided to start a company together
company overview included in cleaning business plan template
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Products and services offered by the cleaning company

The products and services section is where you will present the different types of services offered by your cleaning company.

In our cleaning business plan template products and services section, we cover:

  • Daily or periodic cleaning of offices, commercial areas and professional premises: includes cleaning and maintaining floors, furniture and other common areas or items
  • Additional services: a selection of add-ons including replacing light bulbs, wiping down windows and preparing special meeting rooms
product and services description of the cleaning company business plan example

Market analysis for the opening of the cleaning company

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our cleaning company business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who they aim to target (SMEs, property syndicates, homeowners etc.) and why they chose to target them
  3. Competition: in this subsection, we take a look at the direct (cleaning companies nearby) and indirect (alternative ways to keep furniture/property clean) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new cleaning company
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our cleaning company
market analysis section of the cleaning business plan template
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Setting the strategy for our cleaning company

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our cleaning business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of services (cleaning, maintenance, waste disposal etc.) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our cleaning company customers
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our cleaning company and outline how we intend to mitigate them
cleaning company business plan example: stragtegy section

Operations section of the cleaning business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our cleaning company business plan example's operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our cleaning company
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
cleaning company business plan template: operations section
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Financial plan included in our cleaning business plan template

This section presents the expected financial performance of the cleaning company over the next 3 years.

Our cleaning business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the cleaning company
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the cleaning company's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our cleaning company in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our cleaning company to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our cleaning company over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the cleaning company
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
cleaning company business plan forecasted P&L

Appendices of the cleaning company business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our cleaning company business plan template's appendices include:

  1. A maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
cleaning business plan template: monthly cash flow forecast

Cleaning business plan template sample

Executive Summary

Business Overview

NTGE Clean will be a professional cleaning company based on the outskirts of Caen, France.

We will offer cleaning services to companies and individuals in the metropolitan area of Caen La Mer.

The company will operate from commercial premises located at 138 Rue de l'Église, 14200 Hérouville-Saint-Clair. The premises, located on the outskirts of Caen, will allow us to benefit from easy access to the ring road and thus to quickly serve all the industrial and commercial zones in the area.

The legal structure chosen is that of a limited company. The company will be managed and owned by its two founders. The pair have known each other for 5 years and have very complementary skills: Mr Philippe T. (50% of the shares) will be in charge of the administration and sales, while Mr. Laurent F. (50% of the shares) will be in charge of human resources and operations.

Market Overview

French Market

In 2016, the French cleaning market generated a turnover of €13 billion. The market is comprised of 43,530 companies providing nearly 500,000 jobs.

The breakdown of the activity is given as follows:

  • ¾ of the turnover of cleaning companies comes from private clients
  • Cleaning for offices represents 40% of the sector's turnover

The sector is fragmented, the majority of businesses are micro and small companies. However, large companies generate 75% of the sector's turnover.

Companies in the cleaning sector are faced with new challenges that require them to adapt to the needs of their clients, particularly in terms of social responsibility, by supplying environmentally friendly products or offering additional services, such as the preparation of meeting rooms for client receptions.

Local Market

With a market of 11,160 target companies and a population of over 100,000, the city of Caen has a large pool of potential clients.

This is a real opportunity for NTGE Clean, which boasts both serious know-how in the field of cleaning services and a strong knowledge of the sector and the economic fabric of the city of Caen.

NTGE Clean's target clientele will essentially be composed of three types of customers:

  • Small and medium-sized businesses: shops, offices and small craftsmen or sole traders, wishing to have regular maintenance of their offices or commercial areas
  • Property associations wishing for regular maintenance in common ares of the buildings they manage
  • Individuals wishing to have regular or occasional maintenance of their homes

We view the residential and professional segments as complementary because they allow us to optimally organise our teams' schedules without inconveniencing our clients. In fact, NTGE Clean can clean business premises before or after they are open, and clean lobbies and homes during office hours, thus minimising the inconvenience to our clients.

NTGE Clean aims to achieve an excellent reputation and maintain a high level of customer satisfaction.

Financial Highlights

We expect to be profitable in our second year of activity with sales of €327,300 and an EBITDA of €32,503 (with a 9.93% margin) for year 1.

We expect to be able to continue to grow our business to reach €446,650 in sales and €45,804 in EBITDA (with a 10.25% margin) by year 3.

The net operating cash flow should be positive over the duration of the plan and allow us to honour our loan repayments while retaining sufficient leeway to renew our equipment and deal with any unforeseen circumstances.

Our Ask

We estimate that we need a total of €30,000 to open our cleaning company.

Our partner will contribute €20,000 (67% of the total amount).

We would like to obtain a bank loan of €10,000 to complete this amount.

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Cleaning Company Business Plan Template FAQ

What is a cleaning company business plan and do I need one?

A cleaning company business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your cleaning business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the cleaning company and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a cleaning company, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your cleaning company.

How do I write a business plan for a cleaning company and is it difficult?

Writing a cleaning company business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your cleaning company)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your cleaning company business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and cleaning company business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a cleaning company and how much does it cost to get started?

The budget to start and run a cleaning company will depend on the exact concept and location.

Startup costs are generally lower than other business types as the concept requires a less-skilled workforce.

If you're planning to specialise in domestic cleaning (mostly homes), your startup costs will likely be a lot lower than if you're doing commercial cleaning and/or offering specialised services (guaranteed stain removal, carpet cleaning, car wash etc.)

As an example, in our cleaning company business plan template the total initial funding requirement amounted to €30,000, with the founders contributing €20,000.

In order to assess the exact budget for your cleaning company idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best cleaning company business plan template for me?

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our cleaning company business plan template which contains a complete example of a written business plan and financial forecast to start a cleaning company
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here.

How much does The Business Plan Shop’s cleaning business plan template cost?

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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