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Beauty salon business plan template


Download this beauty salon business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our beauty salon business plan template


Our beauty salon business plan template gives you the structure to write a professional plan

Not accustomed to writing business plans? Our beauty salon business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a beauty salon in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

beauty salon businesss plan template
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How to use this beauty salon business plan template


Edit the beauty salon business plan template online, or download it

There are 3 ways to use this template:

  • Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
  • Download in PDF: if you're just after a little inspiration, you can download the beauty salon business plan template in PDF to read over it
  • Download in Word format: want to edit your plan on Word? Simply export the beauty salon business plan template to Ms Word (.docx) format
online editor for beauty salon business plan template

Beauty salon business plan template content


This template includes a complete beauty salon business plan example, with a financial forecast and the following sections:

  1. Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
  2. Company: this section lays out the structure of your business, including its location, management team and legal form
  3. Products and services: here, you'll give an overview of the items sold by your beauty salon (beauty and care products) and services offered (tanning sessions, eyelash extensions, hair removal etc.)
  4. Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your beauty salon through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  5. Strategy: this section highlights your beauty salons' game plan when it comes to pricing, marketing and mitigating risks along the way
  6. Operations: this step lays out your operational organisation, including the recruitment plan
  7. Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  8. Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).
cover page and table of contents for the beauty salon business plan template by The Business Plan Shop
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Executive summary for a beauty salon business plan


The executive summary gives the reader a clear and concise overview of your business idea.

Our beauty salon's executive summary is formed of the following subsections:

  1. Business overview: in this subsection, we outline who the beauty salon founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
  2. Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the beauty salon's owners and explain what age groups and genders they aim to target (our beauty salon business plan template targets women aged between 25 and 40)
  3. Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the beauty salon over the first 3 years of operation
  4. Our ask: in this subsection, we outline the amount of financing required to start the beauty salon and how it's going to be funded (the founders are seeking a bank loan to start their beauty salon)
executive summary for beauty salon business plan sample

Company overview included in our beauty salon business plan sample


This section lays out the structure of your business, including its location, management team and legal form.

Our beauty salon business plan template's company section is formed of the following subsections:

  1. Structure & Ownership: in this subsection, we outline who the beauty salon's shareholders are and what legal form they've chosen for the business
  2. Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
  3. Management Team: in this subsection, we give an overview of the background of each of the beauty salon's founders, explain how they met and why they decided to start a company together
company overview included in beauty salon business plan template
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Products and services offered by the beauty salon


The products and services section is where you will present the different types of body and facial treatments offered by your beauty salon and state any products sold.

In our beauty salon business plan template products and services section, we cover:

  • Tanning sessions: special tanning boots that help oxidize our clients' skin and make it darker
  • Eyelash extensions: fibres applied strand-by-strand to our clients' natural eye lashes
  • False nails and manicure: applied over clients' natural nails to make them look prettier
  • Hair removal sessions: helping remove unwanted hair from our clients' skin
  • Slimming treatments: a variety of treatments that help our clients lose fat tissue and become leaner
  • Face, hand, foot and body care packages: a combination of two or more of the services stated above (for e.g., tanning sessions and hair removal)
  • beauty and care products for sale: a selection of professional beauty and care products that clients can use at home to keep their face and skin in good condition
product and services description of the beauty salon business plan example

Market analysis for the opening of the beauty salon


The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our beauty salon business plan example's market analysis section is formed of the following subsections:

  1. Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
  2. Target market: in this subsection, our founders explain who they view as their ideal customer (our beauty salon business plan template targets women aged between 25 and 40)
  3. Competition: in this subsection, we take a look at the direct (independent or franchised beauty salons nearby) and indirect (online beauty websites and other website that sell care products) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new beauty salon
  4. Regulation: in this subsection, we give an overview of the main regulation applicable to our beauty salon
market analysis section of the beauty salon business plan template
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Setting the strategy for our beauty salon


This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our beauty salon business plan template strategy section is formed of the following subsections:

  1. Pricing: in this subsection, we explain how we set the prices of our main categories of services (tanning sessions, eyelash extensions, false nails and manicure, hair removal sessions etc.) as well as products (beauty and care items sold to customers) and the rationale behind our choice
  2. Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our beauty salon customers
  3. Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
  4. Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our beauty salon and outline how we intend to mitigate them
beauty salon business plan example: strategy section

Operations section of the beauty salon business plan template


This part lays out the company's operational organisation, including the recruitment plan.

Our beauty salon business plan operations section is formed of the following subsections:

  1. Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our beauty salon
  2. Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
  3. Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them
beauty salon business plan template: operations section
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Financial plan included in our beauty salon business plan template


This section presents the expected financial performance of the beauty salon over the next 3 years.

Our beauty salon business plan example's financial plan is formed of the following subsections:

  1. Start-up funding: in this subsection, we list the cost of each item required to launch the beauty salon
  2. Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the beauty salon's financial forecast
  3. Sales forecast: in this subsection, we detail the expected revenues and growth rate for our beauty salon in the coming years
  4. Cost structure: in this subsection, we list all the expenses required for our beauty salon to operate smoothly
  5. Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our beauty salon over the next 3 years
  6. Projected cash flow statement: in this subsection, we analyse the expected cash generation of the beauty salon
  7. Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet
beauty salon business plan forecasted P&L

Appendices of the beauty salon business plan template


This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our beauty salon business plan template's appendices include:

  1. A maturity profile chart showing the principal repayments of their loans over the next 3 years
  2. A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations
beauty salon business plan template: monthly cash flow forecast

Beauty salon business plan template sample


Executive Summary

Business Overview

Marsab Beauty Institute (MBI) will be a beauty salon located in Caen's city centre.

A large percentage of Caen's population (100,000) is situated in the city centre, making it an ideal location for our beauty salon.

Our beauty salon offers the following services:

  • tanning booth sessions
  • eyelash extensions
  • acrylic nails and manicures
  • hair removal
  • face, hand, foot and body treatments
  • slimming treatments
  • the sale of beauty products

MBI will be managed by its three founders. They have a vast amount of experience in the beauty salon industry (17 years overall, 3 in managerial roles).

What makes our salon different to others is that we use organic beauty products and focus heavily on sustainable practices. These values emphasise our stance as an eco-friendly business.

Market Overview

National Market

Key figures from the French beauty and wellness market

The French beauty and wellness market was worth an estimated €2.9 billion in 2014.

The market is characterised by strong growth potential, particularly given the low penetration rate in the "male customer segment" as well as the growing interest of older citizens in skincare.

Caen has a population of approximately 108,000 - 40% of whom are women aged 15 to 74 and this profile forms our main target audience.

According to an INFRAFORCES survey conducted by the Confédération Nationale Artisanale des Instituts de Beauté in 2012, 27% of French people visit beauty salons regularly - meaning that there are 30,240 active buyers in Caen.

Taking into account the frequency of beauty salon visits and the average customer spend of €40 (estimated by the CNEP):

  • Caen's city centre is valued at €3.56m
  • The overall Caen market is valued at €13.54m

There are 17 beauty salons in Caen, the majority of which are situated in the city centre. We will also set up in this region because our target clientele come here often.

Despite competition from other beauty salons in the city likely to be very high, we believe that the local market is dynamic enough to accommodate a new startup (MBI).

Marsab Beauty Institute differentiates itself from competitors thanks to the following factors:

  • Being located in the heart of the Caen's shopping district
  • Possessing a highly experienced team
  • Competitive prices
  • A distinct eco-friendly & health conscious positioning

Financial Highlights

We expect the beauty salon to be profitable from its second year of trading.

We expect to achieve a turnover of €153,244 and an EBITDA of €-2,371 in year 1. The operating loss is mainly due to the time needed to acquire and retain customers.

We expect to generate a turnover of €177,367 and a EBITDA of €11,304 in year 3.

The business should be sufficiently capitalized to enable us to meet our loan repayments and while retaining sufficient headroom to deal with unforeseen circumstances.

Our Ask

Marsab Beauty Institute (MBI) will require an initial investment of €70,000.

Our partners will contribute €50,000 (i.e., 71% of the total amount).

We would like to obtain a bank loan of €20,000 to complete the financing.

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7 day free trial. No credit card required. Beauty salon business plan template available with paid plans only.

beauty salon owner using our business plan template

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Beauty Salon Business Plan Template FAQ


What is a beauty salon business plan and do I need one?
Show answer

A beauty salon business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

  • A written part that presents, in detail, your beauty salon business, the team, your strategy, and your medium-term objectives.
  • A financial forecast that highlights the expected profitability of the beauty salon and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a beauty salon, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your beauty salon.

How do I write a business plan for a beauty salon and is it difficult?
Show answer

Writing a beauty salon business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

  • You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
  • You may encounter writer's block (especially if it's the first time you're writing a business plan for your beauty salon)
  • You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
  • You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
  • Any updates to your beauty salon business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and beauty salon business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

What is the budget for a beauty salon and how much does it cost to get started?
Show answer

The budget to start and run a beauty salon will depend on the exact concept and location.

A mobile salon (using a stall, truck or other means to offer beauty services) would likely require a lot less startup costs than an actual salon. This is because rent and overheads, amongst other expenses would be a lot lower.

Hiring a web designer to create your website would also increase startup costs considerably. Experienced web designers can create a stylish website that matches your brand's logo and theme and looks a lot better than a normal website.

As an example, in our beauty salon business plan template the total initial funding requirement amounted to €70,000, with the founders contributing €50,000.

In order to assess the exact budget for your beauty salon idea, you need to do a financial forecast using a financial projection tool such as the one we offer.

Is The Business Plan Shop the best beauty salon business plan template for me?
Show answer

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

  • Access to one of the best business plan software on the market
  • Access to our beauty salon business plan template which contains a complete example of a written business plan and financial forecast to start a beauty salon
  • Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
  • Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

How does the free trial of The Business Plan Shop work?
Show answer

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

  • You can only create one business plan
  • The financials of the first year are visible, but data for other years are hidden
  • You can export your plan in PDF but not in Word or CSV
  • No access to our business plan templates

You can create your account and start your free trial here.

How much does The Business Plan Shop’s beauty salon business plan template cost?
Show answer

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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