How to create a financial forecast for a plant store?

Developing and maintaining an up-to-date financial forecast for your plant store is key in order to maintain visibility on your business’s future cash flows.
If you feel overwhelmed at the thought of putting together a plant store financial forecast then don’t worry as this guide is here to help you.
We'll cover everything from: the main objectives of a financial forecast, the data you need to gather before starting, to the tables that compose it, and the tools that will help you create and maintain your forecast efficiently.
Let's get started!
Why create and maintain a financial forecast for a plant store?
Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your plant store and ensure that it can be financially viable in the years to come.
A financial plan for a plant store enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.
This gives you the visibility needed to plan future investments and expansion with confidence.
And, when your trading environment gets tougher, having an up to date plant store forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.
It’s also important to remember that your plant store's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

What information is needed to build a plant store financial forecast?
The quality of your inputs is key when it comes to financial modelling: no matter how good the model is, if your inputs are off, so will the forecast.
If you are building a financial plan to start a plant store, you will need to have done your market research and have a clear picture of your sales and marketing strategies so that you can project revenues with confidence.
You will also need to have a clear idea of what resources will be required to operate the plant store on a daily basis, and to have done your research with regard to the equipment needed to launch your venture (see further down this guide).
If you are creating a financial forecast of an existing plant store, things are usually simpler as you will be able to use your historical accounting data as a budgeting base, and complement that with your team’s view on what lies ahead for the years to come.
Let's now zoom in on what will go in your plant store's financial forecast.
The sales forecast for a plant store
From experience, it is usually best to start creating your plant store financial forecast by your sales forecast.
To create an accurate sales forecast for your plant store, you will have to rely on the data collected in your market research, or if you're running an existing plant store, the historical data of the business, to estimate two key variables:
- The average price
- The number of monthly transactions
To get there, you will need to consider the following factors:
- The popularity of certain plants: As trends and fashions change, certain plants may become more popular than others. For example, succulents have been a hot trend in recent years, driving up prices and sales for these types of plants.
- Seasonal demand: Certain plants may only be available during certain times of the year, leading to fluctuations in both prices and sales. For example, holiday plants like poinsettias are in high demand during the winter months, but may not be as popular during other times of the year.
- Availability of locally-grown plants: If there are local growers in your area, this could affect the prices and sales of your plants. If there is a shortage of locally-grown plants, you may need to source them from further away, leading to higher prices and potentially fewer sales.
- Weather conditions: Extreme weather conditions, such as drought or frost, can impact the availability and quality of plants, ultimately affecting their prices and sales. For example, a drought may cause a shortage of certain plants, driving up prices and potentially limiting sales.
- Competition: The presence of other plant stores in your area can also influence your prices and sales. If there are many competitors offering similar plants at lower prices, you may need to adjust your prices in order to stay competitive and maintain sales.
Once you have an idea of what your future sales will look like, it will be time to work on your overhead budget. Let’s see what this entails.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The operating expenses for a plant store
The next step is to estimate the costs you’ll have to incur to operate your plant store.
These will vary based on where your business is located, and its overall size (level of sales, personnel, etc.).
But your plant store's operating expenses should normally include the following items:
- Staff Costs: This includes salaries and wages for all employees, as well as any benefits such as health insurance or retirement plans.
- Accountancy Fees: You may need to hire an accountant to help with bookkeeping, tax preparation, and financial planning for your plant store.
- Insurance Costs: You will need insurance to protect your business from potential risks such as property damage, liability, and worker's compensation.
- Software Licences: You may need to purchase software licenses for programs such as inventory management, point of sale, and accounting software.
- Banking Fees: This includes fees for maintaining a business bank account, as well as transaction fees for deposits, withdrawals, and credit card processing.
- Rent or Mortgage Payments: If you do not own the building where your plant store is located, you will have to pay rent or a mortgage to your landlord.
- Utility Bills: You will need to cover the costs of electricity, water, and other utilities for your plant store.
- Inventory Expenses: This includes the cost of purchasing plants, pots, soil, and other supplies for your store.
- Marketing and Advertising: You may need to allocate a budget for marketing and advertising efforts to attract customers to your plant store.
- Office Supplies: You will need to purchase items such as paper, pens, and printer ink for your plant store's office.
- Cleaning and Maintenance: You will need to keep your plant store clean and well-maintained, which may require hiring a cleaning service or purchasing cleaning supplies.
- Legal Fees: You may need to consult with a lawyer for legal advice and assistance with contracts, permits, and other legal matters for your plant store.
- Training and Development: You may want to invest in training and development for your employees to improve their skills and knowledge in plant care and customer service.
- Taxes and Licenses: Your plant store will be subject to various taxes and may require licenses or permits to operate, which will incur costs.
- Shipping and Delivery Expenses: If you offer delivery or shipping services for your plants, you will need to cover the costs of packaging, shipping, and delivery fees.
This list is not exhaustive by any means, and will need to be tailored to your plant store's specific circumstances.
What investments are needed to start or grow a plant store?
Creating and expanding a plant store also requires investments which you need to factor into your financial forecast.
Capital expenditures and initial working capital items for a plant store could include elements such as:
- Store Renovation: This includes any costs associated with remodeling or updating the physical space of your plant store, such as new flooring, painting, or fixtures.
- Equipment and Supplies: This encompasses the purchase of equipment and tools needed to run your plant store, such as shelving, display cases, and gardening tools.
- Inventory: As a plant store, your inventory is a crucial aspect of your business. This includes the initial purchase of plants, as well as ongoing purchases to replenish stock.
- Delivery Vehicles: If your plant store offers delivery services, you may need to purchase a vehicle specifically for this purpose. This could include a van or truck to transport larger plants.
- Greenhouse or Nursery: Depending on the size and scope of your plant store, you may need to invest in a greenhouse or nursery to grow and maintain your own plants. This is a significant capital expenditure, but it can also save money in the long run by reducing the need to purchase inventory from outside sources.
Again, this list is not exhaustive and will need to be adjusted according to the circumstances of your plant store.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The financing plan of your plant store
The next step in the creation of your financial forecast for your plant store is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a plant store?
Now let's have a look at the main output tables of your plant store's financial forecast.
The projected profit & loss statement
The projected profit & loss shows how profitable your plant store is likely to be in the years to come.

For your plant store to be financially viable, your projected P&L should ideally show:
- Sales growing above inflation (the higher the better)
- Profit margins which are stable or expanding (the higher the better)
- A net profit at the end of each financial year (the higher the better)
This is for established plant stores, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.
The projected balance sheet
The projected balance sheet gives an overview of your plant store's financial structure at the end of the financial year.
It is composed of three categories of items: assets, liabilities and equity:
- Assets: are what the business possesses and uses to produce cash flows. It includes resources such as cash, buildings, equipment, and accounts receivable (money owed by clients).
- Liabilities: are the debts of your plant store. They include accounts payable (money owed to suppliers), taxes due and bank loans.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

The projected cash flow statement
A projected cash flow statement for a plant store is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organised by nature to show three key metrics:
- The operating cash flow: do the core business activities generate or consume cash?
- The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
- The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?
Cash is king and keeping an eye on future cash flows is imperative for running a successful business. Therefore, you should pay close attention to your plant store's cash flow forecast.
If you are trying to secure financing, note that it is customary to provide both yearly and monthly cash flow forecasts in a financial plan - so that the reader can analyze seasonal variation and ensure the plant store is appropriately capitalised.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Which tool should you use to create your plant store's financial forecast?
Creating your plant store's financial forecast may sound fairly daunting, but the good news is that there are several ways to go about it.
Using online financial forecasting software to build your plant store's projections
The modern and easiest way is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Calling in a financial consultant or chartered accountant
Outsourcing the creation of your plant store financial forecast is another possible solution.
This will cost more than using software as you can expect as your price will have to cover the accountant’s time, software cost, and profit margin.
Price can vary greatly based on the complexity of your business. For a small business, from experience, a simple three-year financial forecast (including a balance sheet, income statement, and cash flow statement) will start at around £700 or $1,000.
Bear in mind that this is for forecasts produced at a single point in time, updating or tracking your forecast against actuals will cost extra.
If you decide to outsource your forecasting:
- Make sure the professional has direct experience in your industry and is able to challenge your assumptions constructively.
- Steer away from consultants using sectorial ratios to build their client’s financial forecasts (these projections are worthless for a small business).
Why not use a spreadsheet such as Excel or Google Sheets to build your plant store's financial forecast?
You and your financial partners need numbers you can trust. Unless you have studied finance or accounting, creating a trustworthy and error-free plant store financial forecast on a spreadsheet is likely to prove challenging.
Financial modelling is very technical by nature and requires a solid grasp of accounting principles to be done without errors. This means that using spreadsheet software like Excel or Google Sheets to create accurate financial forecasts is out of reach for most business owners.
Creating forecasts in Excel is also inefficient nowadays:
- Software has advanced to the point where forecasting can be done much faster and more accurately than manually on a spreadsheet.
- With artificial intelligence, the software is capable of detecting mistakes and helping decision-making.
Spreadsheets are versatile tools but they are not tailor-made for reporting. Importing your plant store's accounting data in Excel to track actual vs. forecast is incredibly manual and tedious (and so is keeping forecasts up to date). It is much faster to use dedicated financial planning tools like The Business Plan Shop which are built specially for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Use our financial projection templates for inspiration
The Business Plan Shop has dozens of financial forecasting templates available.
Our examples contain both the financial forecast, and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Whether you are just starting out or already have your own plant store, looking at our template is always a good way to get ideas on how to model financial items and what to write when creating a business plan to secure funding.

Takeaways
- A financial forecast shows expected growth, profitability, and cash generation metrics for your plant store.
- Tracking actuals vs. forecast and having an up-to-date financial forecast is key to maintaining visibility on your future cash flows.
- Using financial forecasting software is the modern way of creating and maintaining financial projections.
We hope that this guide helped you gain a clearer perspective on the steps needed to create the financial forecast for a plant store. Don't hesitate to contact us if you have any questions!
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Also on The Business Plan Shop
- Financial forecast example
- How to project sales for a business?
- Financial forecast for a business idea
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