How to create a financial forecast for a sports bar?
Developing and maintaining an up-to-date financial forecast for your sports bar is key in order to maintain visibility on your business’s future cash flows.
If you feel overwhelmed at the thought of putting together a sports bar financial forecast then don’t worry as this guide is here to help you.
We'll cover everything from: the main objectives of a financial forecast, the data you need to gather before starting, to the tables that compose it, and the tools that will help you create and maintain your forecast efficiently.
Let's get started!
Why create and maintain a financial forecast for a sports bar?
Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your sports bar and ensure that it can be financially viable in the years to come.
A financial plan for a sports bar enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.
This gives you the visibility needed to plan future investments and expansion with confidence.
And, when your trading environment gets tougher, having an up to date sports bar forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.
It’s also important to remember that your sports bar's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
What information is used as input to build a sports bar financial forecast?
A sports bar's financial forecast is only as good as the inputs used to build it.
If you are creating (or updating) the forecast of an existing sports bar, then you mostly need your accounting information, key historical operating non-financial data, and your team’s input on what to expect for the coming years.
If you are building financial projections for a sports bar startup, you will need to have done your research and have a clear picture of your competitive environment and go-to-market strategy so that you can forecast sales accurately.
For a new venture, you will also need a precise list of the resources needed to keep the sports bar running on a day-to-day basis and a list of the equipment and expenditures required to start the business (more on that later).
Let's now take a closer look at the elements that make up your sports bar's financial forecast.
The sales forecast for a sports bar
From experience, it usually makes sense to start your sports bar's financial projection with the revenues forecast.
The inputs used to forecast your sales will include the historical trading data of your sports bar (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward).
Your sports bar's sales forecast can be broken down into two key estimates:
- The average price
- The number of monthly transactions
To assess these variables accurately, you will need to consider the following factors:
- Seasonal events: As a sports bar, your business may see an increase in average price and number of monthly transactions during major sporting events such as the Super Bowl, World Cup, or Olympics. These events attract large crowds and create a sense of excitement and camaraderie, leading people to spend more money at your establishment.
- Menu offerings: The type of food and drinks you offer can greatly impact your average price and number of monthly transactions. For example, if you introduce a new signature dish or craft beer, it may attract new customers and encourage existing ones to spend more. Alternatively, removing a popular item from your menu may result in a decrease in sales.
- Local competition: The presence of other sports bars in your area can affect your average price and number of monthly transactions. If there are several options for customers to choose from, you may need to adjust your prices or offer unique promotions to stay competitive and attract more business.
- Sports team performance: The success or popularity of local sports teams can have a direct impact on your business. If the team is doing well, it may lead to more people wanting to watch the games at your bar, resulting in higher sales. On the other hand, a losing streak or lack of interest in a certain sport may lead to a decrease in business.
- Economic conditions: The state of the economy can also affect your average price and number of monthly transactions. During a recession, people may be more conscious of their spending and may choose to stay home and watch sports instead of going out to a bar. On the other hand, during a booming economy, people may have more disposable income and be more willing to splurge on a night out at a sports bar.
Once you have a sales forecast in place, the next step will be to work on your overhead budget. Let’s have a look at that now.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
The operating expenses for a sports bar
The next step is to estimate the costs you’ll have to incur to operate your sports bar.
These will vary based on where your business is located, and its overall size (level of sales, personnel, etc.).
But your sports bar's operating expenses should normally include the following items:
- Staff costs: This includes salaries, wages, and benefits for all employees, such as bartenders, servers, kitchen staff, and managers.
- Accountancy fees: You may need to hire an accountant to help with bookkeeping, tax preparation, and financial reporting.
- Insurance costs: You will need to have insurance to protect your business from potential risks, such as liability, property damage, and employee injuries.
- Software licenses: You may need to purchase licenses for software programs that are essential for managing your business, such as point-of-sale systems, inventory management software, and accounting software.
- Banking fees: This includes fees for maintaining bank accounts, processing credit card transactions, and using other financial services.
- Food and beverage costs: This includes the cost of purchasing food and drinks from suppliers.
- Rent: If you do not own the building that houses your sports bar, you will need to pay rent to your landlord.
- Utilities: This includes electricity, gas, water, and other necessary utilities for running your business.
- Marketing and advertising: You may need to spend money on promoting your sports bar through various channels, such as social media, print ads, and events.
- Equipment maintenance: You will need to regularly maintain and repair equipment, such as refrigerators, ovens, and TVs.
- Cleaning and sanitation supplies: It is important to keep your sports bar clean and sanitary, so you will need to purchase cleaning supplies and equipment.
- Liquor license: If you plan on serving alcohol, you will need to obtain a liquor license, which may require annual fees.
- Entertainment costs: This includes the cost of hosting events, hiring performers, and purchasing music or TV subscriptions.
- Credit card processing fees: You will need to pay fees for processing credit card transactions, which can vary depending on the provider.
- Taxes and permits: You will need to pay taxes on your business income and obtain necessary permits and licenses to operate your sports bar.
This list is not exhaustive by any means, and will need to be tailored to your sports bar's specific circumstances.
What investments are needed to start or grow a sports bar?
Your sports bar financial forecast will also need to include the capital expenditures (aka investments in plain English) and initial working capital items required for the creation or development of your business.
For a sports bar, these could include:
- Bar Equipment: This includes items such as bar stools, tables, chairs, glassware, and other necessary equipment for serving drinks and food to customers.
- Kitchen Equipment: A sports bar will likely have a kitchen for preparing food. This equipment may include ovens, stovetops, refrigerators, and other appliances necessary for cooking and storing food.
- Audio/Visual Equipment: Many sports bars have multiple televisions and sound systems to provide a great viewing experience for customers. This equipment may include TVs, projectors, speakers, and wiring.
- Furniture: In addition to bar and kitchen equipment, a sports bar will also need furniture for the dining and lounge areas. This may include tables, chairs, couches, and other seating options.
- Decor and Signage: A sports bar will likely want to have a certain theme or aesthetic, and this may require expenses for decor and signage. This may include items such as sports memorabilia, posters, and neon signs.
Again, this list will need to be adjusted according to the size and ambitions of your sports bar.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
The financing plan of your sports bar
The next step in the creation of your financial forecast for your sports bar is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a sports bar?
Now let's have a look at the main output tables of your sports bar's financial forecast.
The forecasted profit & loss statement
The profit & loss forecast gives you a clear picture of your business’ expected growth over the first three to five years, and whether it’s likely to be profitable or not.
A healthy sports bar's P&L statement should show:
- Sales growing at (minimum) or above (better) inflation
- Stable (minimum) or expanding (better) profit margins
- A healthy level of net profitability
This will of course depend on the stage of your business: numbers for an established sports bar will look different than for a startup.
The projected balance sheet
Your sports bar's projected balance sheet provides a snapshot of your business’s financial position at year-end.
It is composed of three types of elements: assets, liabilities and equity:
- Assets: represent what the business possesses including cash, equipment, and accounts receivable (money owed by clients).
- Liabilities: represent funds advanced to the business by lenders and other creditors. They include accounts payable (money owed to suppliers), taxes payable and loans from banks and financial institutions.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.
The cash flow forecast
Your sports bar's cash flow forecast shows how much cash your business is expected to consume or generate in the years to come.
It is best practice to organise the cash flow forecast by nature to better explain where cash is used or generated by the sports bar:
- Operating cash flow: shows how much cash is generated by the operating activities
- Investing cash flow: shows how much will be invested in capital expenditure to maintain or expand the business
- Financing cash flow: shows if the business is raising new capital or repaying financiers (debt repayment, dividends)
Keeping an eye on (and regularly updating) your sports bar's cash flow forecast is key to ensuring that your business has sufficient liquidity to operate normally and to detect financing requirements as early as possible.
If you are trying to raise capital, you will normally be asked to provide a monthly cash flow forecast in your sports bar's financial plan - so that banks or investors can assess seasonal variation and ensure your business is appropriately capitalised.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Which tool should you use to create your sports bar's financial projections?
Building a sports bar financial forecast is not difficult provided that you use the right tool for the job. Let’s see what options are available below.
Using online financial projection software to build your sports bar's forecast
The modern and easiest way to build a forecast is to use professional financial projection software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Hiring a financial consultant or chartered accountant
Hiring a consultant or chartered accountant is also an efficient way to get a professional sports bar financial projection.
As you can imagine, this solution is much more expensive than using software. From experience, the creation of a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to start around £700 or $1,000 excluding taxes.
The indicative estimate above, is for a small business, and a forecast done as a one-off. Using a financial consultant or accountant to track your actuals vs. forecast and to keep your financial forecast up to date on a monthly or quarterly basis will naturally cost a lot more.
If you choose this solution, make sure your service provider has first-hand experience in your industry, so that they may challenge your assumptions and offer insights (as opposed to just taking your figures at face value to create the forecast’s financial statements).
Why not use a spreadsheet such as Excel or Google Sheets to build your sports bar's financial forecast?
Creating an accurate and error-free sports bar financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.
Most entrepreneurs lack the expertise required to create an accurate financial forecast using spreadsheet software like Excel or Google Sheets. As a result, it is unlikely anyone will trust your numbers.
The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.
This is why professional forecasters all use software. With the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.
Finally, like everything with spreadsheets, tracking actuals vs. forecasts and updating your forecast as the year progresses is manual, tedious, error-prone, and time-consuming. Whereas financial forecasting software like The Business Plan Shop is built for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Use our financial forecast templates for inspiration
The Business Plan Shop has dozens of financial forecast examples available.
Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.
Takeaways
- A financial projection shows expected growth, profitability, and cash generation for your business over the next three to five years.
- Tracking actuals vs. forecast and keeping your financial forecast up-to-date is the only way to maintain visibility on future cash flows.
- Using financial forecasting software makes it easy to create and maintain up-to-date projections for your sports bar.
You have reached the end of our guide. We hope you now have a better understanding of how to create a financial forecast for a sports bar. Don't hesitate to contact our team if you have any questions or want to share your experience building forecasts!
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Also on The Business Plan Shop
- Example of financial projections
- How to project sales for a business?
- Sample financial forecast for business idea
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