How to create a financial forecast for a rugby equipment store?

Developing and maintaining an up-to-date financial forecast for your rugby equipment store is key in order to maintain visibility on your business’s future cash flows.
If you feel overwhelmed at the thought of putting together a rugby equipment store financial forecast then don’t worry as this guide is here to help you.
We'll cover everything from: the main objectives of a financial forecast, the data you need to gather before starting, to the tables that compose it, and the tools that will help you create and maintain your forecast efficiently.
Let's get started!
Why create and maintain a financial forecast for a rugby equipment store?
Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your rugby equipment store and ensure that it can be financially viable in the years to come.
A financial plan for a rugby equipment store enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.
This gives you the visibility needed to plan future investments and expansion with confidence.
And, when your trading environment gets tougher, having an up to date rugby equipment store forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.
It’s also important to remember that your rugby equipment store's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

What information is used as input to build a rugby equipment store financial forecast?
A rugby equipment store's financial forecast is only as good as the inputs used to build it.
If you are creating (or updating) the forecast of an existing rugby equipment store, then you mostly need your accounting information, key historical operating non-financial data, and your team’s input on what to expect for the coming years.
If you are building financial projections for a rugby equipment store startup, you will need to have done your research and have a clear picture of your competitive environment and go-to-market strategy so that you can forecast sales accurately.
For a new venture, you will also need a precise list of the resources needed to keep the rugby equipment store running on a day-to-day basis and a list of the equipment and expenditures required to start the business (more on that later).
Let's now take a closer look at the elements that make up your rugby equipment store's financial forecast.
The sales forecast for a rugby equipment store
From experience, it usually makes sense to start your rugby equipment store's financial projection with the revenues forecast.
The inputs used to forecast your sales will include the historical trading data of your rugby equipment store (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward).
Your rugby equipment store's sales forecast can be broken down into two key estimates:
- The average price
- The number of monthly transactions
To assess these variables accurately, you will need to consider the following factors:
- Player injuries: As a rugby equipment store owner, you know that player injuries are a major concern for your customers. Injuries can affect the demand for certain types of equipment, such as protective gear, and can also impact the number of games and training sessions that are played, which in turn may affect the need for equipment replacement.
- Team performance: The success of local rugby teams can have a significant impact on your business. When local teams are performing well, there may be an increase in the number of fans attending games and purchasing gear to show their support. On the other hand, if teams are not doing well, there may be a decrease in demand for rugby equipment.
- Competition: The presence of other rugby equipment stores in your area can also affect your business. If there are many competitors offering similar products, you may need to adjust your prices or offer special promotions to stay competitive. On the other hand, if you are the only rugby equipment store in your area, you may have more control over pricing and demand.
- Rugby events: Hosting or participating in rugby events can have a direct impact on your business. If you are hosting a tournament or attending a trade show, you may see an increase in sales and transactions during that time. Additionally, major rugby events, such as the World Cup or Six Nations, can also drive demand for rugby equipment.
- Seasonal fluctuations: As with any sports equipment store, your sales may fluctuate depending on the season. In the months leading up to the start of the rugby season, there may be an increase in demand for equipment as players prepare for the upcoming games. Conversely, during the off-season, sales may decrease as there is less demand for equipment.
Once you have a sales forecast in place, the next step will be to work on your overhead budget. Let’s have a look at that now.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The operating expenses for a rugby equipment store
The next step is to estimate the expenses needed to run your rugby equipment store on a day-to-day basis.
These will vary based on the level of sales expected, and the location and size of your business.
But your rugby equipment store's operating expenses should include the following items at a minimum:
- Staff costs: This includes salaries, wages, and benefits for your employees, such as sales associates, customer service representatives, and store managers.
- Rent: The cost of renting a physical location for your store.
- Utilities: The cost of electricity, water, and other utilities needed to run your store.
- Inventory: The cost of purchasing and stocking rugby equipment, including balls, jerseys, and protective gear.
- Marketing and advertising: The cost of promoting your store through various channels, such as social media, print ads, and sponsorships.
- Accountancy fees: The cost of hiring an accountant to manage your bookkeeping and taxes.
- Insurance: The cost of insuring your store and its contents, including inventory and equipment.
- Software licenses: The cost of purchasing and maintaining software for managing inventory, sales, and accounting.
- Banking fees: The cost of transaction fees and other charges associated with managing your store's finances.
- Equipment maintenance: The cost of maintaining and repairing equipment used in your store, such as cash registers and display fixtures.
- Supplies: The cost of purchasing office supplies, such as paper, ink, and pens, as well as cleaning supplies for your store.
- Shipping and delivery: The cost of shipping and delivering products to customers, as well as receiving shipments from suppliers.
- Professional fees: The cost of hiring outside professionals, such as lawyers or consultants, for specialized services.
- Training and development: The cost of providing training and development opportunities for your employees.
- Licenses and permits: The cost of obtaining necessary licenses and permits to operate your store.
This list is, of course, not exhaustive, and you'll have to adapt it according to your precise business model and size. A small rugby equipment store might not have the same level of expenditure as a larger one, for example.
What investments are needed to start or grow a rugby equipment store?
Once you have an idea of how much sales you could achieve and what it will cost to run your rugby equipment store, it is time to look into the equipment required to launch or expand the activity.
For a rugby equipment store, capital expenditures and initial working capital items could include:
- Inventory: As a rugby equipment store, you will need to invest in a variety of inventory to meet the needs of your customers. This can include items such as rugby balls, jerseys, protective gear, and other equipment.
- Store Fixtures and Furniture: In order to create an appealing and functional retail space, you will need to purchase store fixtures and furniture. This can include display cases, shelving, racks, and other furniture to showcase your merchandise.
- Point of Sale (POS) System: A POS system is essential for any retail business, including a rugby equipment store. This system will allow you to process transactions, track inventory, and generate sales reports to help you make informed business decisions.
- Equipment for Customization: If you plan on offering customization services for your merchandise, you will need to invest in equipment such as heat presses, embroidery machines, and screen printing equipment.
- Security System: As a store owner, it is important to protect your investment and merchandise. A security system, including cameras and alarms, can help deter theft and provide peace of mind.
Again, this list will need to be adjusted according to the specificities of your rugby equipment store.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The financing plan of your rugby equipment store
The next step in the creation of your financial forecast for your rugby equipment store is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a rugby equipment store?
Now let's have a look at the main output tables of your rugby equipment store's financial forecast.
The projected profit & loss statement
The projected profit & loss shows how profitable your rugby equipment store is likely to be in the years to come.

For your rugby equipment store to be financially viable, your projected P&L should ideally show:
- Sales growing above inflation (the higher the better)
- Profit margins which are stable or expanding (the higher the better)
- A net profit at the end of each financial year (the higher the better)
This is for established rugby equipment stores, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.
The projected balance sheet
The projected balance sheet gives an overview of your rugby equipment store's financial structure at the end of the financial year.
It is composed of three categories of items: assets, liabilities and equity:
- Assets: are what the business possesses and uses to produce cash flows. It includes resources such as cash, buildings, equipment, and accounts receivable (money owed by clients).
- Liabilities: are the debts of your rugby equipment store. They include accounts payable (money owed to suppliers), taxes due and bank loans.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

The cash flow forecast
Your rugby equipment store's cash flow forecast shows how much cash your business is expected to consume or generate in the years to come.

It is best practice to organise the cash flow forecast by nature to better explain where cash is used or generated by the rugby equipment store:
- Operating cash flow: shows how much cash is generated by the operating activities
- Investing cash flow: shows how much will be invested in capital expenditure to maintain or expand the business
- Financing cash flow: shows if the business is raising new capital or repaying financiers (debt repayment, dividends)
Keeping an eye on (and regularly updating) your rugby equipment store's cash flow forecast is key to ensuring that your business has sufficient liquidity to operate normally and to detect financing requirements as early as possible.
If you are trying to raise capital, you will normally be asked to provide a monthly cash flow forecast in your rugby equipment store's financial plan - so that banks or investors can assess seasonal variation and ensure your business is appropriately capitalised.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Which tool should you use to create your rugby equipment store's financial projections?
Building a rugby equipment store financial forecast is not difficult provided that you use the right tool for the job. Let’s see what options are available below.
Using online financial projection software to build your rugby equipment store's forecast
The modern and easiest way to build a forecast is to use professional financial projection software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Hiring a financial consultant or chartered accountant
Hiring a consultant or chartered accountant is also an efficient way to get a professional rugby equipment store financial projection.
As you can imagine, this solution is much more expensive than using software. From experience, the creation of a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to start around £700 or $1,000 excluding taxes.
The indicative estimate above, is for a small business, and a forecast done as a one-off. Using a financial consultant or accountant to track your actuals vs. forecast and to keep your financial forecast up to date on a monthly or quarterly basis will naturally cost a lot more.
If you choose this solution, make sure your service provider has first-hand experience in your industry, so that they may challenge your assumptions and offer insights (as opposed to just taking your figures at face value to create the forecast’s financial statements).
Why not use a spreadsheet such as Excel or Google Sheets to build your rugby equipment store's financial forecast?
Creating an accurate and error-free rugby equipment store financial forecast with a spreadsheet is very technical and requires a deep knowledge of accounting and an understanding of financial modelling.
Very few business owners are financially savvy enough to be able to build a forecast themselves on Excel without making mistakes.
Lenders and investors know this, which is why forecasts created on Excel by the business owner are often frowned upon.
Having numbers one can trust is key when it comes to financial forecasting and to that end using software is much safer.
Using financial forecasting software is also faster than using a spreadsheet, and, with the rise of artificial intelligence, software is also becoming smarter at helping us analyse the numbers to make smarter decisions.
Finally, like everything with spreadsheets, tracking actuals vs. forecasts and keeping your projections up to date as the year progresses is manual, tedious, and error-prone. Whereas financial projection software like The Business Plan Shop is built for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Use our financial forecast templates for inspiration
The Business Plan Shop has dozens of financial forecast examples available.
Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.

Takeaways
- Having a financial forecast enables you to visualise the expected growth, profitability, and cash generation for your business over the next three to five years.
- Tracking actuals vs. forecast and keeping your financial projections up-to-date is the only way to get a view on what your rugby equipment store future cash flows may look like.
- Using financial forecasting software is the mordern and easy way to create and maintain your forecasts.
This is the end of our guide on how to build the financial forecast for a rugby equipment store, we hope you found it useful. Don't hesitate to contact us if you want to share your feedback or have any questions.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Also on The Business Plan Shop
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- Financial forecast for a business idea
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