How to create a financial forecast for a playing card printing business?

Creating a financial forecast for your playing card printing business, and ensuring it stays up to date, is the only way to maintain visibility on future cash flows.
This might sound complex, but with the right guidance and tools, creating an accurate financial forecast for your playing card printing business is not that hard.
In this guide, we'll cover everything from the main goal of a financial projection, the data you need as input, to the tables that compose it, and the tools that can help you build a forecast efficiently.
Without further ado, let us begin!
Why create and maintain a financial forecast for a playing card printing business?
In order to prosper, your business needs to have visibility on what lies ahead and the right financial resources to grow. This is where having a financial forecast for your playing card printing business becomes handy.
Creating a playing card printing business financial forecast forces you to take stock of where your business stands and where you want it to go.
Once you have clarity on the destination, you will need to draw up a plan to get there and assess what it means in terms of future profitability and cash flows for your playing card printing business.
Having this clear plan in place will give you the confidence needed to move forward with your business’s development.
Having an up-to-date financial forecast for a playing card printing business is also useful if your trading environment worsens, as the forecast enables you to adjust to your new market conditions and anticipate any potential cash shortfall.
Finally, your playing card printing business's financial projections will also help you secure financing, as banks and investors alike will want to see accurate projections before agreeing to finance your business.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

What information is used as input to build a playing card printing business financial forecast?
A playing card printing business's financial forecast needs to be built on the right foundation: your assumptions.
The data required to create your assumptions will depend on whether you are a new or existing playing card printing business.
If you are creating (or updating) the forecast of an existing playing card printing business, then your main inputs will be historical accounting data and operating metrics, and your team’s view on what to expect for the next three to five years.
If you are building financial projections for a new playing card printing business startup, you will need to rely on market research to form your go-to-market strategy and derive your sales forecast.
For a new venture, you will also need an itemised list of resources needed for the playing card printing business to operate, along with a list of equipment required to launch the venture (more on that below).
Now that you understand what is needed, let’s have a look at what elements will make up your playing card printing business's financial forecast.
The sales forecast for a playing card printing business
The sales forecast, also called topline projection, is normally where you will start when building your playing card printing business financial forecast.
Creating a coherent sales projection boils down to estimating two key drivers:
- The average price
- The number of monthly transactions
To do this, you will need to rely on historical data (for an existing business), market research data (for both new and existing playing card printing businesses), and consider the elements below:
- Seasonal Demand: The demand for playing cards may fluctuate throughout the year, with peak seasons during holidays and special occasions. This can affect your average price and number of monthly transactions. To account for this, you may need to adjust your prices and production based on seasonal demand.
- Competition: The playing card market may be highly competitive, with various printing businesses vying for customers. If your competitors offer lower prices or better quality products, it can impact your average price and number of transactions. Stay aware of your competition and make necessary adjustments to stay competitive.
- Customization Options: Offering customization options for playing cards can be a unique selling point for your business. The more customization options you offer, the higher your average price may be. However, this may also affect your number of monthly transactions if customers are hesitant to pay a higher price for personalized cards.
- Trends and Pop Culture: Playing card designs and themes can be influenced by current trends and pop culture. Keeping up with these trends and offering popular designs can attract more customers and potentially increase your average price. However, this can also make your products quickly become outdated, so it is important to stay ahead of trends and continually update your designs.
- Partnerships and Collaborations: Collaborating with other businesses or individuals to create unique and exclusive playing card designs can be a great way to attract new customers and increase your average price. However, these partnerships may also affect your number of monthly transactions if the collaborative products are limited edition or only available for a limited time.
After the sales forecast comes the operating expenses budget, which we will now look into in more detail.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The operating expenses for a playing card printing business
The next step is to estimate the expenses needed to run your playing card printing business on a day-to-day basis.
These will vary based on the level of sales expected, and the location and size of your business.
But your playing card printing business's operating expenses should include the following items at a minimum:
- Staff costs: This includes salaries, wages, benefits, and any other expenses associated with hiring and retaining employees such as payroll taxes and training costs.
- Accountancy fees: You will need to hire an accountant or use accounting software to track your expenses, prepare financial statements, and file taxes.
- Insurance costs: As a printing business, you will need to have insurance to protect your assets and cover any potential liability claims.
- Software licenses: You may need to purchase software licenses to design and print playing cards, as well as other necessary software for your business operations.
- Banking fees: This includes fees associated with maintaining a business bank account, such as account maintenance fees, transaction fees, and wire transfer fees.
- Material costs: This includes the cost of paper, ink, and any other materials needed to print playing cards.
- Equipment maintenance: You will need to regularly maintain your printing equipment to ensure it is functioning properly and to avoid costly repairs or replacements.
- Marketing and advertising: To attract customers and promote your business, you may need to invest in marketing and advertising strategies such as social media ads, print ads, and attending trade shows.
- Rent: If you do not own the building where your business operates, you will need to pay rent for your office or production space.
- Utilities: This includes the cost of electricity, water, and other utilities necessary to run your business.
- Shipping and delivery fees: If you offer shipping and delivery services for your playing cards, you will need to account for the cost of postage, packaging materials, and any other related fees.
- Legal fees: You may need to consult with a lawyer for legal advice and assistance with contracts, trademarks, and other legal matters related to your business.
- Professional development: As a printing business, it is important to stay updated on industry advancements and techniques, so you may need to invest in professional development opportunities for yourself and your employees.
- Office supplies: This includes the cost of paper, pens, printer ink, and other office supplies necessary for day-to-day operations.
- Taxes: You will need to set aside funds to pay for local, state, and federal taxes on your business income.
This list is, of course, not exhaustive, and you'll have to adapt it according to your precise business model and size. A small playing card printing business might not have the same level of expenditure as a larger one, for example.
What investments are needed to start or grow a playing card printing business?
Once you have an idea of how much sales you could achieve and what it will cost to run your playing card printing business, it is time to look into the equipment required to launch or expand the activity.
For a playing card printing business, capital expenditures and initial working capital items could include:
- Printing Equipment: This includes the cost of purchasing or leasing printing equipment such as digital printers, offset printers, and cutting machines. These are essential for producing high-quality playing cards and are a major capital expenditure for a playing card printing business.
- Packaging Machinery: As playing cards need to be packaged and sealed before they can be sold, a playing card printing business may need to invest in packaging machinery such as shrink wrap machines or heat sealers. These machines can be costly but are necessary for efficient and professional packaging.
- Inventory: Playing cards require specialized materials such as cardstock, ink, and coatings. A playing card printing business will need to invest in bulk quantities of these materials to keep up with production demands. This can be a significant capital expenditure, especially for larger playing card companies.
- Warehouse/Storage Space: As a playing card printing business grows, it may need to expand its storage space for materials, finished products, and packaging supplies. This can include renting or purchasing a warehouse or storage facility, as well as investing in equipment such as shelves and pallet racks.
- Computer Software and Technology: A playing card printing business may need to invest in specialized design software, as well as hardware such as computers and printers. Additionally, they may need to invest in technology to streamline processes, such as inventory management systems or production tracking software.
Again, this list will need to be adjusted according to the specificities of your playing card printing business.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The financing plan of your playing card printing business
The next step in the creation of your financial forecast for your playing card printing business is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a playing card printing business?
Now let's have a look at the main output tables of your playing card printing business's financial forecast.
The profit & loss forecast
The forecasted profit & loss statement will enable you to visualise your playing card printing business's expected growth and profitability over the next three to five years.

A financially viable P&L statement for a playing card printing business should normally show:
- Sales growing above inflation
- Stable or expanding (ideally) profit margins
- A net profit
This will of course depend on the stage of your business: a new venture might be loss-making until it reaches its breakeven point in year 2 or 3, for example.
The projected balance sheet
Your playing card printing business's forecasted balance sheet enables you to assess your financial structure and working capital requirements.
It is composed of three types of elements: assets, liabilities and equity:
- Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
- Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

The cash flow forecast
Your playing card printing business's cash flow forecast shows how much cash your business is expected to consume or generate in the years to come.

It is best practice to organise the cash flow forecast by nature to better explain where cash is used or generated by the playing card printing business:
- Operating cash flow: shows how much cash is generated by the operating activities
- Investing cash flow: shows how much will be invested in capital expenditure to maintain or expand the business
- Financing cash flow: shows if the business is raising new capital or repaying financiers (debt repayment, dividends)
Keeping an eye on (and regularly updating) your playing card printing business's cash flow forecast is key to ensuring that your business has sufficient liquidity to operate normally and to detect financing requirements as early as possible.
If you are trying to raise capital, you will normally be asked to provide a monthly cash flow forecast in your playing card printing business's financial plan - so that banks or investors can assess seasonal variation and ensure your business is appropriately capitalised.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Which tool should you use to create your playing card printing business's financial projections?
Building a playing card printing business financial forecast is not difficult provided that you use the right tool for the job. Let’s see what options are available below.
Using online financial forecasting software to build your playing card printing business's projections
The modern and easiest way is to use an online financial forecasting tool such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our projection software for free by signing up here.
Calling in a financial consultant or chartered accountant
Enlisting the help of a consultant or accountant is also a good way to obtain a professional playing card printing business financial forecast.
The downside of this solution is its cost. From experience, obtaining a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to cost a minimum of £700 or $1,000.
The indicative cost above, is for a small business, and a forecast is done as a one-shot exercise. Using a consultant or accountant to track your actuals vs. forecast and to keep your financial projections up to date on a monthly or quarterly basis will cost a lot more.
If you opt for this solution, make sure your accountant has in-depth knowledge of your industry, so that they may challenge your figures and offer insights (as opposed to just taking your assumptions at face value to create the forecast).
Why not use a spreadsheet such as Excel or Google Sheets to build your playing card printing business's financial forecast?
Creating an accurate and error-free playing card printing business financial forecast with a spreadsheet is very technical and requires a deep knowledge of accounting and an understanding of financial modelling.
Very few business owners are financially savvy enough to be able to build a forecast themselves on Excel without making mistakes.
Lenders and investors know this, which is why forecasts created on Excel by the business owner are often frowned upon.
Having numbers one can trust is key when it comes to financial forecasting and to that end using software is much safer.
Using financial forecasting software is also faster than using a spreadsheet, and, with the rise of artificial intelligence, software is also becoming smarter at helping us analyse the numbers to make smarter decisions.
Finally, like everything with spreadsheets, tracking actuals vs. forecasts and keeping your projections up to date as the year progresses is manual, tedious, and error-prone. Whereas financial projection software like The Business Plan Shop is built for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Use our financial forecast templates for inspiration
The Business Plan Shop has dozens of financial forecast examples available.
Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.

Takeaways
- Having a financial forecast enables you to visualise the expected growth, profitability, and cash generation for your business over the next three to five years.
- Tracking actuals vs. forecast and keeping your financial projections up-to-date is the only way to get a view on what your playing card printing business future cash flows may look like.
- Using financial forecasting software is the mordern and easy way to create and maintain your forecasts.
This is the end of our guide on how to build the financial forecast for a playing card printing business, we hope you found it useful. Don't hesitate to contact us if you want to share your feedback or have any questions.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Also on The Business Plan Shop
- Example of financial forecast
- How to create a sales forecast for a business?
- Example of financial forecast for business idea
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