How to create a financial forecast for a plant nursery?
If you are serious about keeping visibility on your future cash flows, then you need to build and maintain a financial forecast for your plant nursery.
Putting together a plant nursery financial forecast may sound complex, but don’t worry, with the right tool, it’s easier than it looks, and The Business Plan Shop is here to guide you.
In this practical guide, we'll cover everything you need to know about building financial projections for your plant nursery.
We will start by looking at why they are key, what information is needed, what a forecast looks like once completed, and what solutions you can use to create yours.
Let's dive in!
Why create and maintain a financial forecast for a plant nursery?
Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your plant nursery and ensure that it can be financially viable in the years to come.
A financial plan for a plant nursery enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.
This gives you the visibility needed to plan future investments and expansion with confidence.
And, when your trading environment gets tougher, having an up to date plant nursery forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.
It’s also important to remember that your plant nursery's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
What information is needed to build a plant nursery financial forecast?
The quality of your inputs is key when it comes to financial modelling: no matter how good the model is, if your inputs are off, so will the forecast.
If you are building a financial plan to start a plant nursery, you will need to have done your market research and have a clear picture of your sales and marketing strategies so that you can project revenues with confidence.
You will also need to have a clear idea of what resources will be required to operate the plant nursery on a daily basis, and to have done your research with regard to the equipment needed to launch your venture (see further down this guide).
If you are creating a financial forecast of an existing plant nursery, things are usually simpler as you will be able to use your historical accounting data as a budgeting base, and complement that with your team’s view on what lies ahead for the years to come.
Let's now zoom in on what will go in your plant nursery's financial forecast.
The sales forecast for a plant nursery
The sales forecast, also called topline projection, is normally where you will start when building your plant nursery financial forecast.
Creating a coherent sales projection boils down to estimating two key drivers:
- The average price
- The number of monthly transactions
To do this, you will need to rely on historical data (for an existing business), market research data (for both new and existing plant nurseries), and consider the elements below:
- Seasonal Demand: As the owner of a plant nursery, you know that demand for plants is highly seasonal. This means that during certain months, such as spring and summer, there will be a higher number of customers looking to purchase plants for their gardens or outdoor spaces. This will likely drive up the average price of your plants during these months due to the increase in demand.
- Weather Conditions: Weather can have a significant impact on the plant industry. Extreme weather, such as droughts or floods, can damage or destroy plants, leading to a decrease in supply. This may drive up the average price of plants as they become more scarce. On the other hand, favorable weather conditions can result in a higher yield of plants, potentially leading to lower prices.
- Trends in Landscaping: The trends in landscaping can also affect your plant nursery's sales forecast. For example, if there is a growing demand for drought-resistant plants, you may see an increase in customers looking for these types of plants. This could potentially drive up the average price of these plants as they become more sought after.
- Competition: The presence of competitors in your local area can also impact your sales forecast. If there are several other plant nurseries in your vicinity, this may drive down the average price of your plants as customers have more options to choose from. On the other hand, if you are the only plant nursery in the area, you may be able to charge higher prices for your plants.
- Economic Conditions: Economic conditions, such as recessions or booms, can also affect the plant industry. During economic downturns, customers may be more hesitant to spend money on non-essential items like plants, leading to a decrease in sales. Conversely, during economic upswings, customers may be more willing to invest in their gardens, resulting in an increase in sales and potentially higher average prices.
After the sales forecast comes the operating expenses budget, which we will now look into in more detail.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
The operating expenses for a plant nursery
The next step is to estimate the costs you’ll have to incur to operate your plant nursery.
These will vary based on where your business is located, and its overall size (level of sales, personnel, etc.).
But your plant nursery's operating expenses should normally include the following items:
- Staff costs: This includes salaries, wages, and benefits for all employees working at the plant nursery, including nursery workers, sales staff, and administrative staff.
- Accountancy fees: You may need to hire an accountant to manage your financial records, prepare tax returns, and provide financial advice for your plant nursery.
- Insurance costs: It is important to have insurance coverage for your plant nursery to protect against potential risks such as property damage, liability claims, and workers' compensation.
- Software licenses: You may need to purchase software licenses for programs that help manage inventory, sales, and customer databases at your plant nursery.
- Banking fees: This includes charges for maintaining business bank accounts, making transactions, and using credit or debit cards for purchases at your plant nursery.
- Rent or mortgage payments: If you are leasing or own the property where your plant nursery is located, you will need to include monthly rent or mortgage payments in your operating expenses.
- Utilities: This includes electricity, water, and gas bills for your plant nursery, as well as any other necessary utilities such as internet and phone services.
- Supplies: This includes the cost of purchasing seeds, plants, gardening tools, and other necessary supplies for your plant nursery.
- Advertising and marketing: You may need to allocate funds for advertising and marketing efforts to attract new customers to your plant nursery.
- Repairs and maintenance: As with any business, there may be unexpected repairs or maintenance costs for equipment, buildings, or other assets at your plant nursery.
- Training and development: It is important to continually invest in the skills and knowledge of your staff, so you may need to budget for training and development programs at your plant nursery.
- Pest control: Depending on the location and type of plants you have at your nursery, you may need to hire a pest control service to prevent and manage any infestations.
- Taxes and licenses: You will need to pay taxes on your business income and obtain any necessary licenses for operating a plant nursery in your area.
- Packaging and shipping: If you sell plants or products online or through mail order, you will need to factor in the cost of packaging materials and shipping fees for your operating expenses.
- Professional services: You may need to hire outside professionals, such as landscapers or consultants, to assist with certain tasks at your plant nursery.
This list is not exhaustive by any means, and will need to be tailored to your plant nursery's specific circumstances.
What investments are needed to start or grow a plant nursery?
Once you have an idea of how much sales you could achieve and what it will cost to run your plant nursery, it is time to look into the equipment required to launch or expand the activity.
For a plant nursery, capital expenditures and initial working capital items could include:
- Greenhouse Structures: These are essential for growing plants in a controlled environment and protecting them from harsh weather conditions. You may need to invest in different types of greenhouses depending on the type of plants you plan to grow.
- Irrigation Systems: Water is crucial for the growth of plants, and having an efficient irrigation system is important for a plant nursery. This could include sprinkler systems, drip irrigation, or a combination of both.
- Growing Equipment: This includes equipment such as seeders, transplanters, potting machines, and pruning tools. These are necessary for the day-to-day operations of a plant nursery and can help increase efficiency and productivity.
- Soil Preparation Tools: Good soil is essential for healthy plant growth, and you may need to invest in tools such as tillers, plows, and cultivators to prepare the soil for planting.
- Greenhouse Heating and Cooling Systems: Maintaining the right temperature inside the greenhouse is crucial for the growth of plants. Depending on your location and the type of plants you grow, you may need to invest in heating and cooling systems to maintain the ideal temperature.
Again, this list will need to be adjusted according to the specificities of your plant nursery.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
The financing plan of your plant nursery
The next step in the creation of your financial forecast for your plant nursery is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a plant nursery?
Now let's have a look at the main output tables of your plant nursery's financial forecast.
The projected profit & loss statement
The projected profit & loss shows how profitable your plant nursery is likely to be in the years to come.
For your plant nursery to be financially viable, your projected P&L should ideally show:
- Sales growing above inflation (the higher the better)
- Profit margins which are stable or expanding (the higher the better)
- A net profit at the end of each financial year (the higher the better)
This is for established plant nurseries, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.
The projected balance sheet
Your plant nursery's forecasted balance sheet enables you to assess your financial structure and working capital requirements.
It is composed of three types of elements: assets, liabilities and equity:
- Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
- Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.
The cash flow projection
The cash flow forecast of your plant nursery will show how much cash the business is expected to generate or consume over the next three to five years.
There are multiple ways of presenting a cash flow forecast but from experience, it is better to organise it by nature in order to clearly show these elements:
- Operating cash flow: how much cash is generated by the plant nursery's operations
- Investing cash flow: what is the business investing to expand or maintain its equipment
- Financing cash flow: is the business raising additional funds or repaying financiers (debt repayment, dividends)
Your cash flow forecast is the most important element of your overall financial projection and that’s where you should focus your attention to ensure that your plant nursery is adequately funded.
Note: if you are preparing a financial forecast in order to try to secure funding, you will need to include both a yearly and monthly cash flow forecast in your plant nursery's financial plan.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Which tool should you use to create your plant nursery's financial forecast?
Using the right tool or solution will make the creation of your plant nursery's financial forecast much easier than it sounds. Let’s explore the main options.
Using online financial forecasting software to build your plant nursery's projections
The modern and easiest way is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Hiring a financial consultant or chartered accountant
Hiring a consultant or chartered accountant is also an efficient way to get a professional plant nursery financial projection.
As you can imagine, this solution is much more expensive than using software. From experience, the creation of a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to start around £700 or $1,000 excluding taxes.
The indicative estimate above, is for a small business, and a forecast done as a one-off. Using a financial consultant or accountant to track your actuals vs. forecast and to keep your financial forecast up to date on a monthly or quarterly basis will naturally cost a lot more.
If you choose this solution, make sure your service provider has first-hand experience in your industry, so that they may challenge your assumptions and offer insights (as opposed to just taking your figures at face value to create the forecast’s financial statements).
Why not use a spreadsheet such as Excel or Google Sheets to build your plant nursery's financial forecast?
You and your financial partners need numbers you can trust. Unless you have studied finance or accounting, creating a trustworthy and error-free plant nursery financial forecast on a spreadsheet is likely to prove challenging.
Financial modelling is very technical by nature and requires a solid grasp of accounting principles to be done without errors. This means that using spreadsheet software like Excel or Google Sheets to create accurate financial forecasts is out of reach for most business owners.
Creating forecasts in Excel is also inefficient nowadays:
- Software has advanced to the point where forecasting can be done much faster and more accurately than manually on a spreadsheet.
- With artificial intelligence, the software is capable of detecting mistakes and helping decision-making.
Spreadsheets are versatile tools but they are not tailor-made for reporting. Importing your plant nursery's accounting data in Excel to track actual vs. forecast is incredibly manual and tedious (and so is keeping forecasts up to date). It is much faster to use dedicated financial planning tools like The Business Plan Shop which are built specially for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Use our financial forecast templates for inspiration
The Business Plan Shop has dozens of financial forecast examples available.
Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.
Takeaways
- A financial forecast shows expected growth, profitability, and cash generation metrics for your plant nursery.
- Tracking actuals vs. forecast and having an up-to-date financial forecast is key to maintaining visibility on your future cash flows.
- Using financial forecasting software is the modern way of creating and maintaining financial projections.
We hope that this guide helped you gain a clearer perspective on the steps needed to create the financial forecast for a plant nursery. Don't hesitate to contact us if you have any questions!
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Also on The Business Plan Shop
- Financial forecast example
- How to project sales for a business?
- Financial forecast template for a business idea
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