How to create a financial forecast for a performance testing laboratory?
Developing and maintaining an up-to-date financial forecast for your performance testing laboratory is key in order to maintain visibility on your business’s future cash flows.
If you feel overwhelmed at the thought of putting together a performance testing laboratory financial forecast then don’t worry as this guide is here to help you.
We'll cover everything from: the main objectives of a financial forecast, the data you need to gather before starting, to the tables that compose it, and the tools that will help you create and maintain your forecast efficiently.
Let's get started!
Why create and maintain a financial forecast for a performance testing laboratory?
Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your performance testing laboratory and ensure that it can be financially viable in the years to come.
A financial plan for a performance testing laboratory enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.
This gives you the visibility needed to plan future investments and expansion with confidence.
And, when your trading environment gets tougher, having an up to date performance testing laboratory forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.
It’s also important to remember that your performance testing laboratory's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.
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The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
What information is used as input to build a performance testing laboratory financial forecast?
A performance testing laboratory's financial forecast is only as good as the inputs used to build it.
If you are creating (or updating) the forecast of an existing performance testing laboratory, then you mostly need your accounting information, key historical operating non-financial data, and your team’s input on what to expect for the coming years.
If you are building financial projections for a performance testing laboratory startup, you will need to have done your research and have a clear picture of your competitive environment and go-to-market strategy so that you can forecast sales accurately.
For a new venture, you will also need a precise list of the resources needed to keep the performance testing laboratory running on a day-to-day basis and a list of the equipment and expenditures required to start the business (more on that later).
Let's now take a closer look at the elements that make up your performance testing laboratory's financial forecast.
The sales forecast for a performance testing laboratory
From experience, it usually makes sense to start your performance testing laboratory's financial projection with the revenues forecast.
The inputs used to forecast your sales will include the historical trading data of your performance testing laboratory (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward).
Your performance testing laboratory's sales forecast can be broken down into two key estimates:
- The average price
- The number of monthly transactions
To assess these variables accurately, you will need to consider the following factors:
- You may see an increase in the average price of your services due to the rising demand for performance testing in the technology industry.
- Your monthly transactions may be affected by the introduction of new performance testing tools and software, which could attract more clients to your laboratory.
- If there is a sudden increase in competition from other performance testing laboratories in your area, you may need to adjust your prices in order to maintain your market share.
- Changes in industry regulations or compliance requirements may necessitate the use of more advanced and expensive testing methods, potentially increasing your average price.
- Your monthly transactions may fluctuate depending on the overall economic climate and the financial stability of your potential clients. A downturn in the economy may lead to a decrease in demand for your services, while an upswing could result in an increase in transactions.
Once you have a sales forecast in place, the next step will be to work on your overhead budget. Let’s have a look at that now.
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The operating expenses for a performance testing laboratory
The next step is to estimate the expenses needed to run your performance testing laboratory on a day-to-day basis.
These will vary based on the level of sales expected, and the location and size of your business.
But your performance testing laboratory's operating expenses should include the following items at a minimum:
- Staff costs: As a performance testing laboratory, your biggest operating expense will be the salaries and benefits for your employees. This includes testers, engineers, and any administrative staff you may need to run the laboratory effectively.
- Accountancy fees: It is important to have accurate financial records and reports for your laboratory. This may require hiring an accountant or outsourcing your accounting needs, which can be a significant expense.
- Insurance costs: As with any laboratory, there are potential risks and liabilities that come with performance testing. It is important to have insurance coverage to protect your business and employees.
- Software licenses: To conduct performance testing, you will need to invest in software licenses for various testing tools and platforms. These licenses can be costly, especially if you need multiple licenses for different tools.
- Banking fees: Your laboratory will have financial transactions that will incur banking fees, such as wire transfer fees or transaction fees for credit card payments.
- Rent or lease: If you do not own your laboratory space, rent or lease payments will be a significant operating expense. This includes utilities such as electricity, water, and internet.
- Equipment maintenance: Performance testing equipment, such as servers and testing tools, will need regular maintenance and updates, which can be a significant expense.
- Marketing and advertising: To attract clients and promote your services, you may need to invest in marketing and advertising, such as creating a website, attending trade shows, or running online ads.
- Training and development: To stay competitive and provide high-quality services, it is essential to invest in training and development for your employees. This may include attending conferences, workshops, or online courses.
- Travel expenses: Depending on your client base, you may need to travel to their location for testing. This can include airfare, lodging, and transportation costs.
- Office supplies: Your laboratory will need basic office supplies, such as paper, pens, and printer ink, which may seem small but can add up over time.
- Licenses and permits: Depending on your location, you may need to obtain various licenses and permits to operate a performance testing laboratory, which can be a significant expense.
- Legal fees: As a business, you may encounter legal issues that require the assistance of a lawyer. This can include drafting contracts, settling disputes, or dealing with any legal challenges that may arise.
- Office maintenance: Your laboratory space will need regular cleaning and upkeep, as well as repairs and renovations, which can be a significant operating expense.
- Software subscriptions: In addition to software licenses, you may need to subscribe to various software services, such as cloud storage or project management tools, which can be an ongoing expense.
This list is, of course, not exhaustive, and you'll have to adapt it according to your precise business model and size. A small performance testing laboratory might not have the same level of expenditure as a larger one, for example.
What investments are needed to start or grow a performance testing laboratory?
Your performance testing laboratory financial forecast will also need to include the capital expenditures (aka investments in plain English) and initial working capital items required for the creation or development of your business.
For a performance testing laboratory, these could include:
- Performance Testing Tools: These are essential for a performance testing laboratory and include software tools such as load testing, stress testing, and performance monitoring tools. These tools help you accurately measure and analyze the performance of your systems and applications.
- Hardware Infrastructure: A performance testing laboratory requires high-quality hardware infrastructure to support the testing process. This includes servers, storage devices, network equipment, and other hardware components that are capable of handling large amounts of data and traffic.
- Test Environments: In order to conduct accurate performance testing, you need to create test environments that closely mimic your production environment. This may include purchasing additional servers, databases, and other hardware and software components to create a realistic testing environment.
- Virtualization Software: Virtualization software allows you to create multiple virtual machines on a single physical server, which can be used for testing different configurations and scenarios. This helps you save on hardware costs and also increases the efficiency of your testing process.
- Test Automation Tools: Test automation tools help you automate the testing process, reducing the need for manual testing and saving time and resources. These tools can include automated test scripts, test management software, and other tools that help streamline the testing process.
Again, this list will need to be adjusted according to the size and ambitions of your performance testing laboratory.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
The financing plan of your performance testing laboratory
The next step in the creation of your financial forecast for your performance testing laboratory is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a performance testing laboratory?
Now let's have a look at the main output tables of your performance testing laboratory's financial forecast.
The profit & loss forecast
The forecasted profit & loss statement will enable you to visualise your performance testing laboratory's expected growth and profitability over the next three to five years.
A financially viable P&L statement for a performance testing laboratory should normally show:
- Sales growing above inflation
- Stable or expanding (ideally) profit margins
- A net profit
This will of course depend on the stage of your business: a new venture might be loss-making until it reaches its breakeven point in year 2 or 3, for example.
The projected balance sheet
Your performance testing laboratory's projected balance sheet provides a snapshot of your business’s financial position at year-end.
It is composed of three types of elements: assets, liabilities and equity:
- Assets: represent what the business possesses including cash, equipment, and accounts receivable (money owed by clients).
- Liabilities: represent funds advanced to the business by lenders and other creditors. They include accounts payable (money owed to suppliers), taxes payable and loans from banks and financial institutions.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.
The projected cash flow statement
A projected cash flow statement for a performance testing laboratory is used to show how much cash the business is generating or consuming.
The cash flow forecast is usually organised by nature to show three key metrics:
- The operating cash flow: do the core business activities generate or consume cash?
- The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
- The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?
Cash is king and keeping an eye on future cash flows is imperative for running a successful business. Therefore, you should pay close attention to your performance testing laboratory's cash flow forecast.
If you are trying to secure financing, note that it is customary to provide both yearly and monthly cash flow forecasts in a financial plan - so that the reader can analyze seasonal variation and ensure the performance testing laboratory is appropriately capitalised.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Which tool should you use to create your performance testing laboratory's financial projections?
Building a performance testing laboratory financial forecast is not difficult provided that you use the right tool for the job. Let’s see what options are available below.
Using online financial forecasting software to build your performance testing laboratory's projections
The modern and easiest way is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Hiring a financial consultant or chartered accountant
Hiring a consultant or chartered accountant is also an efficient way to get a professional performance testing laboratory financial projection.
As you can imagine, this solution is much more expensive than using software. From experience, the creation of a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to start around £700 or $1,000 excluding taxes.
The indicative estimate above, is for a small business, and a forecast done as a one-off. Using a financial consultant or accountant to track your actuals vs. forecast and to keep your financial forecast up to date on a monthly or quarterly basis will naturally cost a lot more.
If you choose this solution, make sure your service provider has first-hand experience in your industry, so that they may challenge your assumptions and offer insights (as opposed to just taking your figures at face value to create the forecast’s financial statements).
Why not use a spreadsheet such as Excel or Google Sheets to build your performance testing laboratory's financial forecast?
You and your financial partners need numbers you can trust. Unless you have studied finance or accounting, creating a trustworthy and error-free performance testing laboratory financial forecast on a spreadsheet is likely to prove challenging.
Financial modelling is very technical by nature and requires a solid grasp of accounting principles to be done without errors. This means that using spreadsheet software like Excel or Google Sheets to create accurate financial forecasts is out of reach for most business owners.
Creating forecasts in Excel is also inefficient nowadays:
- Software has advanced to the point where forecasting can be done much faster and more accurately than manually on a spreadsheet.
- With artificial intelligence, the software is capable of detecting mistakes and helping decision-making.
Spreadsheets are versatile tools but they are not tailor-made for reporting. Importing your performance testing laboratory's accounting data in Excel to track actual vs. forecast is incredibly manual and tedious (and so is keeping forecasts up to date). It is much faster to use dedicated financial planning tools like The Business Plan Shop which are built specially for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
Use our financial forecast templates for inspiration
The Business Plan Shop has dozens of financial forecast examples available.
Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.
Takeaways
- A financial projection shows expected growth, profitability, and cash generation for your business over the next three to five years.
- Tracking actuals vs. forecast and keeping your financial forecast up-to-date is the only way to maintain visibility on future cash flows.
- Using financial forecasting software makes it easy to create and maintain up-to-date projections for your performance testing laboratory.
You have reached the end of our guide. We hope you now have a better understanding of how to create a financial forecast for a performance testing laboratory. Don't hesitate to contact our team if you have any questions or want to share your experience building forecasts!
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.
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