How to create a financial forecast for a machinery brokerage firm?

If you are serious about keeping visibility on your future cash flows, then you need to build and maintain a financial forecast for your machinery brokerage firm.
Putting together a machinery brokerage firm financial forecast may sound complex, but don’t worry, with the right tool, it’s easier than it looks, and The Business Plan Shop is here to guide you.
In this practical guide, we'll cover everything you need to know about building financial projections for your machinery brokerage firm.
We will start by looking at why they are key, what information is needed, what a forecast looks like once completed, and what solutions you can use to create yours.
Let's dive in!
Why create and maintain a financial forecast for a machinery brokerage firm?
The financial projections for your machinery brokerage firm act as a financial blueprint to guide its growth with confidence and ensure its long-term financial viability.
To create them, you will need to look at your business in detail - from sales to operating costs and investments - to assess how much profit it can generate in the years to come and what will be the associated cash flows.
During challenging market conditions, maintaining an up-to-date financial forecast enables early detection of potential financial shortfalls, allowing for timely adjustments or securing financing before facing a cash crisis.
Your machinery brokerage firm's financial forecast will also prove invaluable when seeking financing. Banks and investors will undoubtedly request a thorough examination of your financial figures, making precision and presentation essential.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

What information is needed to build a machinery brokerage firm financial forecast?
The quality of your inputs is key when it comes to financial modelling: no matter how good the model is, if your inputs are off, so will the forecast.
If you are building a financial plan to start a machinery brokerage firm, you will need to have done your market research and have a clear picture of your sales and marketing strategies so that you can project revenues with confidence.
You will also need to have a clear idea of what resources will be required to operate the machinery brokerage firm on a daily basis, and to have done your research with regard to the equipment needed to launch your venture (see further down this guide).
If you are creating a financial forecast of an existing machinery brokerage firm, things are usually simpler as you will be able to use your historical accounting data as a budgeting base, and complement that with your team’s view on what lies ahead for the years to come.
Let's now zoom in on what will go in your machinery brokerage firm's financial forecast.
The sales forecast for a machinery brokerage firm
From experience, it usually makes sense to start your machinery brokerage firm's financial projection with the revenues forecast.
The inputs used to forecast your sales will include the historical trading data of your machinery brokerage firm (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward).
Your machinery brokerage firm's sales forecast can be broken down into two key estimates:
- The average price
- The number of monthly transactions
To assess these variables accurately, you will need to consider the following factors:
- You have noticed that the average price of machinery has been steadily increasing over the past few years. This could be due to inflation, as well as an increase in demand for certain types of machinery. Keep an eye on market trends and adjust your prices accordingly.
- As the economy continues to fluctuate, you may see a decrease in the number of monthly transactions. This could be a result of businesses cutting back on expenses and postponing machinery purchases. Stay informed on economic news and consider offering more affordable options to attract buyers.
- Changes in technology can greatly affect the average price of machinery. As newer, more advanced equipment is introduced, the value of older machinery may decrease. Keep up with industry advancements and be prepared to negotiate prices to stay competitive.
- The availability of certain types of machinery may also impact your sales. For example, if there is a shortage of a specific type of machinery, you may be able to charge a higher price for it. On the other hand, if there is an oversupply, you may need to lower your prices to move inventory.
- Weather can also play a role in the number of monthly transactions. For example, in areas that experience harsh winters, construction and farming machinery may not be in high demand during certain months. Consider diversifying your inventory to include machinery that can be used year-round.
Once you have a sales forecast in place, the next step will be to work on your overhead budget. Let’s have a look at that now.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The operating expenses for a machinery brokerage firm
Once you know what level of sales you can expect, you can start budgeting the expenses required to operate your machinery brokerage firm on a daily basis.
Expenses normally vary based on how much revenue you anticipate (which is why, from experience, it is always better to start your forecast with the topline projection), and where your business is based.
Operating expenses for a machinery brokerage firm will include some of the following items:
- Staff costs: This includes the salaries and benefits for your employees, such as brokers, administrative staff, and support staff.
- Accountancy fees: You will need to hire an accountant to handle your financial statements, tax filings, and other financial tasks.
- Insurance costs: As a machinery brokerage firm, you will need to have insurance coverage for your premises, equipment, and liability.
- Software licenses: You may need to purchase licenses for software programs that are essential for your operations, such as customer relationship management (CRM) software or accounting software.
- Banking fees: You will incur fees for transactions, wire transfers, and other banking services.
- Marketing expenses: In order to attract clients and promote your services, you may need to spend money on marketing efforts such as advertising, website development, and social media marketing.
- Rent/Lease: If you do not own your office space, you will need to budget for rent or lease payments.
- Utilities: You will need to pay for electricity, water, and other utilities for your office.
- Travel expenses: If you need to travel for client meetings, conferences, or other business purposes, you will need to budget for transportation, accommodation, and meals.
- Office supplies: You will need to purchase office supplies such as paper, ink cartridges, and other stationery items.
- Professional development: In order to stay current with industry trends and regulations, you may need to budget for professional development courses and certifications.
- Telephone and internet: You will need to pay for phone and internet services for your office.
- Legal fees: As a business, you may need to seek legal advice and services, which will incur fees.
- Office equipment: In addition to machinery, you may need to purchase office equipment such as computers, printers, and furniture.
- Business licenses and permits: You may need to obtain various licenses and permits in order to operate your brokerage firm legally.
This list will need to be tailored to the specificities of your machinery brokerage firm, but should offer a good starting point for your budget.
What investments are needed to start or grow a machinery brokerage firm?
Creating and expanding a machinery brokerage firm also requires investments which you need to factor into your financial forecast.
Capital expenditures and initial working capital items for a machinery brokerage firm could include elements such as:
- Computer systems and software: As a machinery brokerage firm, you will need reliable computer systems and software to keep track of inventory, manage sales, and handle financial transactions. This may include computers, servers, and specialized software designed for the machinery industry.
- Office equipment and furniture: In order to run your business efficiently, you will need basic office equipment such as desks, chairs, filing cabinets, and printers. Additionally, you may need specialized equipment such as drafting tables or display cases to showcase machinery to potential buyers.
- Transportation vehicles: Since a major part of your business will involve transporting machinery to and from clients, it's important to include transportation vehicles in your expenditure forecast. This may include trucks, trailers, or vans that are specifically designed for the transportation of heavy machinery.
- Warehouse and storage space: As a machinery brokerage firm, you will need a designated space to store and showcase your inventory. This may include renting or purchasing a warehouse or storage facility, as well as the necessary shelving and storage equipment.
- Maintenance and repair equipment: In order to properly maintain and repair machinery, you will need specialized tools and equipment. This may include hoists, cranes, and other machinery-specific tools that are necessary for inspections, repairs, and maintenance services.
Again, this list is not exhaustive and will need to be adjusted according to the circumstances of your machinery brokerage firm.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The financing plan of your machinery brokerage firm
The next step in the creation of your financial forecast for your machinery brokerage firm is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a machinery brokerage firm?
Now let's have a look at the main output tables of your machinery brokerage firm's financial forecast.
The projected profit & loss statement
The projected profit & loss shows how profitable your machinery brokerage firm is likely to be in the years to come.

For your machinery brokerage firm to be financially viable, your projected P&L should ideally show:
- Sales growing above inflation (the higher the better)
- Profit margins which are stable or expanding (the higher the better)
- A net profit at the end of each financial year (the higher the better)
This is for established machinery brokerage firms, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.
The projected balance sheet
The projected balance sheet gives an overview of your machinery brokerage firm's financial structure at the end of the financial year.
It is composed of three categories of items: assets, liabilities and equity:
- Assets: are what the business possesses and uses to produce cash flows. It includes resources such as cash, buildings, equipment, and accounts receivable (money owed by clients).
- Liabilities: are the debts of your machinery brokerage firm. They include accounts payable (money owed to suppliers), taxes due and bank loans.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

The cash flow forecast
Your machinery brokerage firm's cash flow forecast shows how much cash your business is expected to consume or generate in the years to come.

It is best practice to organise the cash flow forecast by nature to better explain where cash is used or generated by the machinery brokerage firm:
- Operating cash flow: shows how much cash is generated by the operating activities
- Investing cash flow: shows how much will be invested in capital expenditure to maintain or expand the business
- Financing cash flow: shows if the business is raising new capital or repaying financiers (debt repayment, dividends)
Keeping an eye on (and regularly updating) your machinery brokerage firm's cash flow forecast is key to ensuring that your business has sufficient liquidity to operate normally and to detect financing requirements as early as possible.
If you are trying to raise capital, you will normally be asked to provide a monthly cash flow forecast in your machinery brokerage firm's financial plan - so that banks or investors can assess seasonal variation and ensure your business is appropriately capitalised.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Which tool should you use to create your machinery brokerage firm's financial projections?
Building a machinery brokerage firm financial forecast is not difficult provided that you use the right tool for the job. Let’s see what options are available below.
Using online financial projection software to build your machinery brokerage firm's forecast
The modern and easiest way to build a forecast is to use professional financial projection software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Calling in a financial consultant or chartered accountant
Enlisting the help of a consultant or accountant is also a good way to obtain a professional machinery brokerage firm financial forecast.
The downside of this solution is its cost. From experience, obtaining a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to cost a minimum of £700 or $1,000.
The indicative cost above, is for a small business, and a forecast is done as a one-shot exercise. Using a consultant or accountant to track your actuals vs. forecast and to keep your financial projections up to date on a monthly or quarterly basis will cost a lot more.
If you opt for this solution, make sure your accountant has in-depth knowledge of your industry, so that they may challenge your figures and offer insights (as opposed to just taking your assumptions at face value to create the forecast).
Why not use a spreadsheet such as Excel or Google Sheets to build your machinery brokerage firm's financial forecast?
You and your financial partners need numbers you can trust. Unless you have studied finance or accounting, creating a trustworthy and error-free machinery brokerage firm financial forecast on a spreadsheet is likely to prove challenging.
Financial modelling is very technical by nature and requires a solid grasp of accounting principles to be done without errors. This means that using spreadsheet software like Excel or Google Sheets to create accurate financial forecasts is out of reach for most business owners.
Creating forecasts in Excel is also inefficient nowadays:
- Software has advanced to the point where forecasting can be done much faster and more accurately than manually on a spreadsheet.
- With artificial intelligence, the software is capable of detecting mistakes and helping decision-making.
Spreadsheets are versatile tools but they are not tailor-made for reporting. Importing your machinery brokerage firm's accounting data in Excel to track actual vs. forecast is incredibly manual and tedious (and so is keeping forecasts up to date). It is much faster to use dedicated financial planning tools like The Business Plan Shop which are built specially for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Use our financial forecast templates for inspiration
The Business Plan Shop has dozens of financial forecast examples available.
Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.

Takeaways
- A financial projection shows expected growth, profitability, and cash generation for your business over the next three to five years.
- Tracking actuals vs. forecast and keeping your financial forecast up-to-date is the only way to maintain visibility on future cash flows.
- Using financial forecasting software makes it easy to create and maintain up-to-date projections for your machinery brokerage firm.
You have reached the end of our guide. We hope you now have a better understanding of how to create a financial forecast for a machinery brokerage firm. Don't hesitate to contact our team if you have any questions or want to share your experience building forecasts!
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Also on The Business Plan Shop
- Example of financial projections
- How to create a sales forecast for a business?
- Example of financial forecast for business idea
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