How to create a financial forecast for a guitar maker?

If you are serious about keeping visibility on your future cash flows, then you need to build and maintain a financial forecast for your guitar manufacturing business.
Putting together a guitar manufacturing business financial forecast may sound complex, but don’t worry, with the right tool, it’s easier than it looks, and The Business Plan Shop is here to guide you.
In this practical guide, we'll cover everything you need to know about building financial projections for your guitar manufacturing business.
We will start by looking at why they are key, what information is needed, what a forecast looks like once completed, and what solutions you can use to create yours.
Let's dive in!
Why create and maintain a financial forecast for a guitar manufacturing business?
In order to prosper, your business needs to have visibility on what lies ahead and the right financial resources to grow. This is where having a financial forecast for your guitar manufacturing business becomes handy.
Creating a guitar manufacturing business financial forecast forces you to take stock of where your business stands and where you want it to go.
Once you have clarity on the destination, you will need to draw up a plan to get there and assess what it means in terms of future profitability and cash flows for your guitar manufacturing business.
Having this clear plan in place will give you the confidence needed to move forward with your business’s development.
Having an up-to-date financial forecast for a guitar manufacturing business is also useful if your trading environment worsens, as the forecast enables you to adjust to your new market conditions and anticipate any potential cash shortfall.
Finally, your guitar manufacturing business's financial projections will also help you secure financing, as banks and investors alike will want to see accurate projections before agreeing to finance your business.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

What information is used as input to build a guitar manufacturing business financial forecast?
A guitar manufacturing business's financial forecast needs to be built on the right foundation: your assumptions.
The data required to create your assumptions will depend on whether you are a new or existing guitar manufacturing business.
If you are creating (or updating) the forecast of an existing guitar manufacturing business, then your main inputs will be historical accounting data and operating metrics, and your team’s view on what to expect for the next three to five years.
If you are building financial projections for a new guitar manufacturing business startup, you will need to rely on market research to form your go-to-market strategy and derive your sales forecast.
For a new venture, you will also need an itemised list of resources needed for the guitar manufacturing business to operate, along with a list of equipment required to launch the venture (more on that below).
Now that you understand what is needed, let’s have a look at what elements will make up your guitar manufacturing business's financial forecast.
The sales forecast for a guitar manufacturing business
From experience, it is usually best to start creating your guitar manufacturing business financial forecast by your sales forecast.
To create an accurate sales forecast for your guitar manufacturing business, you will have to rely on the data collected in your market research, or if you're running an existing guitar manufacturing business, the historical data of the business, to estimate two key variables:
- The average price
- The number of monthly transactions
To get there, you will need to consider the following factors:
- Economic Factors: Fluctuations in the economy can greatly impact consumer purchasing power and thus affect the average price of guitars and the number of monthly transactions. For example, during a recession, people may be less likely to buy high-end guitars, which could lead to a decrease in average price and transactions.
- Competition: The level of competition in the guitar manufacturing industry can also affect your business's average price and number of transactions. If there are many competitors offering similar products at lower prices, you may need to adjust your prices to remain competitive and attract customers.
- Trends and Popular Culture: The popularity of certain music genres or artists can greatly influence the demand for specific types of guitars. For example, if a popular musician starts playing a specific brand or style of guitar, it could lead to an increase in demand for that particular product, resulting in higher prices and more transactions.
- Raw Material Costs: The cost of raw materials, such as wood and hardware, can impact the average price of guitars. If the cost of these materials increases, it may result in a higher average price for your guitars. This could potentially lead to a decrease in the number of transactions as customers may be unwilling to pay the higher price.
- Product Innovation: Introducing new and innovative products can attract customers and potentially increase the average price of your guitars. For example, if you develop a new technology or feature that sets your guitars apart from competitors, customers may be willing to pay a higher price for the unique product.
Once you have an idea of what your future sales will look like, it will be time to work on your overhead budget. Let’s see what this entails.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The operating expenses for a guitar manufacturing business
The next step is to estimate the costs you’ll have to incur to operate your guitar manufacturing business.
These will vary based on where your business is located, and its overall size (level of sales, personnel, etc.).
But your guitar manufacturing business's operating expenses should normally include the following items:
- Staff Costs: This includes salaries, wages, and benefits for all employees, including factory workers, designers, and administrative staff.
- Raw Materials: The cost of purchasing materials such as wood, strings, and electronics to build guitars.
- Rent/Lease: The cost of renting or leasing a manufacturing facility to produce guitars.
- Utilities: This includes electricity, water, and gas used in the manufacturing process.
- Equipment Maintenance: The cost of maintaining and repairing machinery used in the guitar production process.
- Marketing and Advertising: The cost of promoting the business and its products, including online and print advertising, trade shows, and sponsorships.
- Accountancy Fees: The cost of hiring an accountant to manage the business's financial records and prepare tax returns.
- Insurance: The cost of insuring the business, its employees, and its assets, including liability insurance and product liability insurance.
- Software Licenses: The cost of purchasing and renewing software licenses for programs used in the design and production of guitars.
- Banking Fees: The cost of bank charges for transactions and services, such as wire transfers and check processing.
- Packaging and Shipping: The cost of packaging materials and shipping services to deliver finished guitars to customers.
- Warranty and Repairs: The cost of honoring warranties and providing repairs for guitars that have defects or malfunctions.
- Professional Services: This includes fees for legal services, consulting services, and any other professional services required by the business.
- Office Supplies: The cost of purchasing office supplies such as paper, ink, and stationery for administrative tasks.
- Travel Expenses: The cost of business travel, including flights, accommodations, and meals for employees attending trade shows or visiting clients.
This list is not exhaustive by any means, and will need to be tailored to your guitar manufacturing business's specific circumstances.
What investments are needed to start or grow a guitar manufacturing business?
Once you have an idea of how much sales you could achieve and what it will cost to run your guitar manufacturing business, it is time to look into the equipment required to launch or expand the activity.
For a guitar manufacturing business, capital expenditures and initial working capital items could include:
- Your guitar manufacturing business may need to purchase new machinery and equipment to produce high-quality guitars. This could include items such as CNC machines, sanding machines, and luthier tools.
- You may also need to invest in a new factory or expand your current one to accommodate the growing demand for your guitars. This could include construction costs, renovations, and purchasing land or buildings.
- In order to streamline your production process and increase efficiency, investing in inventory management software and tools can be beneficial. This can help you track inventory levels, optimize ordering, and reduce waste.
- To ensure the safety and quality of your guitars, you may need to invest in quality control equipment, such as testing machines and inspection tools. This will help you maintain consistency and meet industry standards.
- As you grow your business, you may need to invest in advertising and marketing to reach a wider audience and increase sales. This could include creating a website, social media marketing, and attending trade shows. While this is not a fixed asset, it is an important investment for the growth of your business.
Again, this list will need to be adjusted according to the specificities of your guitar manufacturing business.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The financing plan of your guitar manufacturing business
The next step in the creation of your financial forecast for your guitar manufacturing business is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a guitar manufacturing business?
Now let's have a look at the main output tables of your guitar manufacturing business's financial forecast.
The projected profit & loss statement
The projected profit & loss shows how profitable your guitar manufacturing business is likely to be in the years to come.

For your guitar manufacturing business to be financially viable, your projected P&L should ideally show:
- Sales growing above inflation (the higher the better)
- Profit margins which are stable or expanding (the higher the better)
- A net profit at the end of each financial year (the higher the better)
This is for established guitar makers, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.
The projected balance sheet
Your guitar manufacturing business's projected balance sheet provides a snapshot of your business’s financial position at year-end.
It is composed of three types of elements: assets, liabilities and equity:
- Assets: represent what the business possesses including cash, equipment, and accounts receivable (money owed by clients).
- Liabilities: represent funds advanced to the business by lenders and other creditors. They include accounts payable (money owed to suppliers), taxes payable and loans from banks and financial institutions.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

The cash flow projection
The cash flow forecast of your guitar manufacturing business will show how much cash the business is expected to generate or consume over the next three to five years.

There are multiple ways of presenting a cash flow forecast but from experience, it is better to organise it by nature in order to clearly show these elements:
- Operating cash flow: how much cash is generated by the guitar manufacturing business's operations
- Investing cash flow: what is the business investing to expand or maintain its equipment
- Financing cash flow: is the business raising additional funds or repaying financiers (debt repayment, dividends)
Your cash flow forecast is the most important element of your overall financial projection and that’s where you should focus your attention to ensure that your guitar manufacturing business is adequately funded.
Note: if you are preparing a financial forecast in order to try to secure funding, you will need to include both a yearly and monthly cash flow forecast in your guitar manufacturing business's financial plan.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Which tool should you use to create your guitar manufacturing business's financial projections?
Building a guitar manufacturing business financial forecast is not difficult provided that you use the right tool for the job. Let’s see what options are available below.
Using online financial projection software to build your guitar manufacturing business's forecast
The modern and easiest way to build a forecast is to use professional financial projection software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Calling in a financial consultant or chartered accountant
Enlisting the help of a consultant or accountant is also a good way to obtain a professional guitar manufacturing business financial forecast.
The downside of this solution is its cost. From experience, obtaining a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to cost a minimum of £700 or $1,000.
The indicative cost above, is for a small business, and a forecast is done as a one-shot exercise. Using a consultant or accountant to track your actuals vs. forecast and to keep your financial projections up to date on a monthly or quarterly basis will cost a lot more.
If you opt for this solution, make sure your accountant has in-depth knowledge of your industry, so that they may challenge your figures and offer insights (as opposed to just taking your assumptions at face value to create the forecast).
Why not use a spreadsheet such as Excel or Google Sheets to build your guitar manufacturing business's financial forecast?
Creating an accurate and error-free guitar manufacturing business financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.
Most entrepreneurs lack the expertise required to create an accurate financial forecast using spreadsheet software like Excel or Google Sheets. As a result, it is unlikely anyone will trust your numbers.
The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.
This is why professional forecasters all use software. With the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.
Finally, like everything with spreadsheets, tracking actuals vs. forecasts and updating your forecast as the year progresses is manual, tedious, error-prone, and time-consuming. Whereas financial forecasting software like The Business Plan Shop is built for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Use our financial projection templates for inspiration
The Business Plan Shop has dozens of financial forecasting templates available.
Our examples contain both the financial forecast, and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Whether you are just starting out or already have your own guitar manufacturing business, looking at our template is always a good way to get ideas on how to model financial items and what to write when creating a business plan to secure funding.

Takeaways
- A financial projection shows expected growth, profitability, and cash generation for your business over the next three to five years.
- Tracking actuals vs. forecast and keeping your financial forecast up-to-date is the only way to maintain visibility on future cash flows.
- Using financial forecasting software makes it easy to create and maintain up-to-date projections for your guitar manufacturing business.
You have reached the end of our guide. We hope you now have a better understanding of how to create a financial forecast for a guitar manufacturing business. Don't hesitate to contact our team if you have any questions or want to share your experience building forecasts!
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Also on The Business Plan Shop
- Example of financial projections
- How to create a turnover forecast for a business?
- Sample financial forecast for business idea
Know someone who runs or wants to start a guitar manufacturing business? Share our financial projection guide with them!