How to create a financial forecast for a game and toy manufacturer?

Creating a financial forecast for your game and toy manufacturing business, and ensuring it stays up to date, is the only way to maintain visibility on future cash flows.
This might sound complex, but with the right guidance and tools, creating an accurate financial forecast for your game and toy manufacturing business is not that hard.
In this guide, we'll cover everything from the main goal of a financial projection, the data you need as input, to the tables that compose it, and the tools that can help you build a forecast efficiently.
Without further ado, let us begin!
Why create and maintain a financial forecast for a game and toy manufacturing business?
Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your game and toy manufacturing business and ensure that it can be financially viable in the years to come.
A financial plan for a game and toy manufacturing business enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.
This gives you the visibility needed to plan future investments and expansion with confidence.
And, when your trading environment gets tougher, having an up to date game and toy manufacturing business forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.
It’s also important to remember that your game and toy manufacturing business's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

What information is needed to build a game and toy manufacturing business financial forecast?
The quality of your inputs is key when it comes to financial modelling: no matter how good the model is, if your inputs are off, so will the forecast.
If you are building a financial plan to start a game and toy manufacturing business, you will need to have done your market research and have a clear picture of your sales and marketing strategies so that you can project revenues with confidence.
You will also need to have a clear idea of what resources will be required to operate the game and toy manufacturing business on a daily basis, and to have done your research with regard to the equipment needed to launch your venture (see further down this guide).
If you are creating a financial forecast of an existing game and toy manufacturing business, things are usually simpler as you will be able to use your historical accounting data as a budgeting base, and complement that with your team’s view on what lies ahead for the years to come.
Let's now zoom in on what will go in your game and toy manufacturing business's financial forecast.
The sales forecast for a game and toy manufacturing business
From experience, it usually makes sense to start your game and toy manufacturing business's financial projection with the revenues forecast.
The inputs used to forecast your sales will include the historical trading data of your game and toy manufacturing business (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward).
Your game and toy manufacturing business's sales forecast can be broken down into two key estimates:
- The average price
- The number of monthly transactions
To assess these variables accurately, you will need to consider the following factors:
- Product innovation: As the owner of a game and toy manufacturing business, you know that constantly offering new and exciting products is crucial for maintaining customer interest and loyalty. Therefore, investing in research and development to create innovative and unique games and toys can help you charge higher prices and increase the number of monthly transactions.
- Trends and popular culture: The popularity of certain trends and characters can greatly impact the demand for certain types of games and toys. For example, if a new movie or TV show featuring a popular character is released, you can expect a surge in sales for related merchandise. Keeping an eye on current trends and incorporating them into your products can help increase your average price and monthly transactions.
- Economic conditions: Economic conditions such as inflation, unemployment rates, and consumer confidence can all affect the average price and number of transactions for your business. During times of economic downturn, consumers may be more hesitant to spend money on non-essential items like games and toys, leading to a decrease in both price and transactions. On the other hand, during times of economic growth, consumers may have more disposable income to spend on leisure activities, leading to an increase in both price and transactions.
- Partnerships and collaborations: Collaborating with other businesses and brands can help increase your reach and appeal to a wider audience. For example, partnering with a popular video game franchise to create a board game version can attract fans of both the video game and traditional board games, leading to an increase in sales and transactions. Additionally, collaborations can also help differentiate your products from competitors and justify a higher price point.
- Seasonal demand: As with many industries, the demand for games and toys can be heavily influenced by seasonal factors. For example, during the holiday season, there is typically a spike in sales as people are buying gifts for friends and family. On the other hand, during the summer months, sales may decrease as families are more likely to spend time outdoors and engage in other activities. Being aware of seasonal demand patterns can help you plan and adjust your prices and inventory accordingly.
Once you have a sales forecast in place, the next step will be to work on your overhead budget. Let’s have a look at that now.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The operating expenses for a game and toy manufacturing business
The next step is to estimate the costs you’ll have to incur to operate your game and toy manufacturing business.
These will vary based on where your business is located, and its overall size (level of sales, personnel, etc.).
But your game and toy manufacturing business's operating expenses should normally include the following items:
- Staff costs: This includes the salaries and benefits of your employees, such as designers, engineers, and production workers.
- Raw materials: These are the materials used to create your games and toys, such as plastic, wood, and fabric.
- Packaging materials: In order to sell your products, you will need packaging materials such as boxes, plastic bags, and labels.
- Shipping and freight costs: This includes the cost of transporting your products to retailers or customers.
- Rent: If you have a physical storefront or office space, you will need to pay rent to your landlord.
- Utilities: This includes electricity, water, and gas for your manufacturing facility and office space.
- Marketing and advertising: In order to promote your products, you may need to invest in marketing and advertising campaigns.
- Accountancy fees: It is important to have accurate financial records for your business, so you may need to hire an accountant to help you with this.
- Insurance costs: As a business, you need to protect yourself from potential risks, so you will need to pay for insurance coverage.
- Software licenses: In order to design and manufacture your products, you may need to invest in software licenses for design and production software.
- Banking fees: You will need to pay fees for banking services, such as processing credit card payments and maintaining a business account.
- Professional fees: If you need to hire outside help, such as a lawyer or consultant, to assist with your business, you will need to pay for their services.
- Repairs and maintenance: Your manufacturing equipment and office space may need regular maintenance and repairs, which will incur costs.
- Taxes and licenses: As a business, you will need to pay taxes and obtain necessary licenses to operate legally.
- Travel expenses: If you attend trade shows or need to visit suppliers or customers, you will need to budget for travel expenses.
This list is not exhaustive by any means, and will need to be tailored to your game and toy manufacturing business's specific circumstances.
What investments are needed to start or grow a game and toy manufacturing business?
Once you have an idea of how much sales you could achieve and what it will cost to run your game and toy manufacturing business, it is time to look into the equipment required to launch or expand the activity.
For a game and toy manufacturing business, capital expenditures and initial working capital items could include:
- Equipment: This can include machinery, tools, and other equipment needed for the manufacturing process, such as injection molding machines, 3D printers, and packaging equipment.
- Facility Renovations: If you are starting a new business, you may need to renovate a space to fit your manufacturing needs. This can include things like electrical and plumbing upgrades, installing ventilation systems, and building out production areas.
- Inventory: As a game and toy manufacturer, you will need to invest in raw materials and components to make your products. This can include things like plastic, wood, electronics, and packaging materials.
- Software and Technology: To keep up with the ever-changing landscape of the industry, you may need to invest in software and technology to improve your manufacturing processes. This can include inventory management systems, design software, and quality control tools.
- Research and Development: In order to stay competitive and create innovative products, you may need to invest in research and development. This can include hiring engineers and designers, conducting market research, and prototyping new products.
Again, this list will need to be adjusted according to the specificities of your game and toy manufacturing business.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The financing plan of your game and toy manufacturing business
The next step in the creation of your financial forecast for your game and toy manufacturing business is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a game and toy manufacturing business?
Now let's have a look at the main output tables of your game and toy manufacturing business's financial forecast.
The projected profit & loss statement
The projected profit & loss shows how profitable your game and toy manufacturing business is likely to be in the years to come.

For your game and toy manufacturing business to be financially viable, your projected P&L should ideally show:
- Sales growing above inflation (the higher the better)
- Profit margins which are stable or expanding (the higher the better)
- A net profit at the end of each financial year (the higher the better)
This is for established game and toy manufacturers, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.
The projected balance sheet
Your game and toy manufacturing business's projected balance sheet provides a snapshot of your business’s financial position at year-end.
It is composed of three types of elements: assets, liabilities and equity:
- Assets: represent what the business possesses including cash, equipment, and accounts receivable (money owed by clients).
- Liabilities: represent funds advanced to the business by lenders and other creditors. They include accounts payable (money owed to suppliers), taxes payable and loans from banks and financial institutions.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

The cash flow projection
The cash flow forecast of your game and toy manufacturing business will show how much cash the business is expected to generate or consume over the next three to five years.

There are multiple ways of presenting a cash flow forecast but from experience, it is better to organise it by nature in order to clearly show these elements:
- Operating cash flow: how much cash is generated by the game and toy manufacturing business's operations
- Investing cash flow: what is the business investing to expand or maintain its equipment
- Financing cash flow: is the business raising additional funds or repaying financiers (debt repayment, dividends)
Your cash flow forecast is the most important element of your overall financial projection and that’s where you should focus your attention to ensure that your game and toy manufacturing business is adequately funded.
Note: if you are preparing a financial forecast in order to try to secure funding, you will need to include both a yearly and monthly cash flow forecast in your game and toy manufacturing business's financial plan.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Which tool should you use to create your game and toy manufacturing business's financial forecast?
Using the right tool or solution will make the creation of your game and toy manufacturing business's financial forecast much easier than it sounds. Let’s explore the main options.
Using online financial forecasting software to build your game and toy manufacturing business's projections
The modern and easiest way is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Calling in a financial consultant or chartered accountant
Enlisting the help of a consultant or accountant is also a good way to obtain a professional game and toy manufacturing business financial forecast.
The downside of this solution is its cost. From experience, obtaining a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to cost a minimum of £700 or $1,000.
The indicative cost above, is for a small business, and a forecast is done as a one-shot exercise. Using a consultant or accountant to track your actuals vs. forecast and to keep your financial projections up to date on a monthly or quarterly basis will cost a lot more.
If you opt for this solution, make sure your accountant has in-depth knowledge of your industry, so that they may challenge your figures and offer insights (as opposed to just taking your assumptions at face value to create the forecast).
Why not use a spreadsheet such as Excel or Google Sheets to build your game and toy manufacturing business's financial forecast?
Creating an accurate and error-free game and toy manufacturing business financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.
Most entrepreneurs lack the expertise required to create an accurate financial forecast using spreadsheet software like Excel or Google Sheets. As a result, it is unlikely anyone will trust your numbers.
The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.
This is why professional forecasters all use software. With the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.
Finally, like everything with spreadsheets, tracking actuals vs. forecasts and updating your forecast as the year progresses is manual, tedious, error-prone, and time-consuming. Whereas financial forecasting software like The Business Plan Shop is built for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Use our financial forecast templates for inspiration
The Business Plan Shop has dozens of financial forecast examples available.
Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.
Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.

Takeaways
- Having a financial forecast enables you to visualise the expected growth, profitability, and cash generation for your business over the next three to five years.
- Tracking actuals vs. forecast and keeping your financial projections up-to-date is the only way to get a view on what your game and toy manufacturing business future cash flows may look like.
- Using financial forecasting software is the mordern and easy way to create and maintain your forecasts.
This is the end of our guide on how to build the financial forecast for a game and toy manufacturing business, we hope you found it useful. Don't hesitate to contact us if you want to share your feedback or have any questions.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Also on The Business Plan Shop
- Example of financial forecast
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- Financial forecast for a business idea
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