How to create a financial forecast for a dog breeding company?

If you are serious about keeping visibility on your future cash flows, then you need to build and maintain a financial forecast for your dog breeding company.
Putting together a dog breeding company financial forecast may sound complex, but don’t worry, with the right tool, it’s easier than it looks, and The Business Plan Shop is here to guide you.
In this practical guide, we'll cover everything you need to know about building financial projections for your dog breeding company.
We will start by looking at why they are key, what information is needed, what a forecast looks like once completed, and what solutions you can use to create yours.
Let's dive in!
Why create and maintain a financial forecast for a dog breeding company?
Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your dog breeding company and ensure that it can be financially viable in the years to come.
A financial plan for a dog breeding company enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.
This gives you the visibility needed to plan future investments and expansion with confidence.
And, when your trading environment gets tougher, having an up to date dog breeding company forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.
It’s also important to remember that your dog breeding company's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

What information is used as input to build a dog breeding company financial forecast?
A dog breeding company's financial forecast needs to be built on the right foundation: your assumptions.
The data required to create your assumptions will depend on whether you are a new or existing dog breeding company.
If you are creating (or updating) the forecast of an existing dog breeding company, then your main inputs will be historical accounting data and operating metrics, and your team’s view on what to expect for the next three to five years.
If you are building financial projections for a new dog breeding company startup, you will need to rely on market research to form your go-to-market strategy and derive your sales forecast.
For a new venture, you will also need an itemised list of resources needed for the dog breeding company to operate, along with a list of equipment required to launch the venture (more on that below).
Now that you understand what is needed, let’s have a look at what elements will make up your dog breeding company's financial forecast.
The sales forecast for a dog breeding company
From experience, it usually makes sense to start your dog breeding company's financial projection with the revenues forecast.
The inputs used to forecast your sales will include the historical trading data of your dog breeding company (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward).
Your dog breeding company's sales forecast can be broken down into two key estimates:
- The average price
- The number of monthly transactions
To assess these variables accurately, you will need to consider the following factors:
- Breed popularity: The popularity of certain dog breeds can greatly impact the average price of your puppies. For example, if a specific breed becomes trendy or in high demand, you may be able to increase your prices and attract more customers.
- Competition: The number of other dog breeders in your area can also affect your average price and number of monthly transactions. If there is a lot of competition, you may need to lower your prices to stay competitive and attract customers.
- Breeding success: The success of your breeding program can directly impact the number of puppies you have available to sell each month. If you have a high success rate, you may have more puppies available for sale, which can lead to more transactions.
- Genetics and health: The health and genetics of your breeding dogs can also affect your average price and number of monthly transactions. If your dogs have good genetics and are healthy, you may be able to charge a higher price for your puppies and attract more customers.
- Demand for specific traits: Certain traits, such as hypoallergenic coats or specific colors, can also impact the average price and number of transactions for your puppies. If there is a high demand for these traits, you may be able to charge a premium price and attract more customers.
Once you have a sales forecast in place, the next step will be to work on your overhead budget. Let’s have a look at that now.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The operating expenses for a dog breeding company
Once you know what level of sales you can expect, you can start budgeting the expenses required to operate your dog breeding company on a daily basis.
Expenses normally vary based on how much revenue you anticipate (which is why, from experience, it is always better to start your forecast with the topline projection), and where your business is based.
Operating expenses for a dog breeding company will include some of the following items:
- Staff costs: Salaries and wages for employees, including dog breeders, trainers, kennel staff, and administrative staff.
- Accountancy fees: Fees for professional accounting services to help with financial record-keeping, tax preparation, and compliance.
- Insurance costs: Insurance premiums for liability coverage, property insurance for the breeding facilities, and health insurance for employees.
- Software licenses: Fees for software used for record-keeping, customer management, and marketing.
- Banking fees: Fees for maintaining business bank accounts, wire transfers, and credit card processing fees.
- Veterinary expenses: Costs for routine check-ups, vaccinations, and medical care for breeding dogs and puppies.
- Food and supplies: Expenses for high-quality dog food, supplements, and other supplies needed for the care and well-being of the dogs.
- Advertising and marketing: Costs for promoting the business and its services, including website development, social media marketing, and print materials.
- Utilities: Monthly expenses for electricity, water, and gas for the breeding facilities.
- Transportation costs: Expenses for transporting dogs to and from breeding shows, veterinarian appointments, and client deliveries.
- Professional memberships and subscriptions: Fees for memberships to professional dog breeding associations and subscriptions to industry publications.
- Legal fees: Costs for legal services, such as drafting contracts and agreements, and handling any legal issues that may arise.
- Office supplies and equipment: Expenses for purchasing and maintaining office supplies, equipment, and furniture, such as computers, printers, and office furniture.
- Training and education: Costs for attending seminars, workshops, and conferences to stay up-to-date with industry trends and best practices.
- Maintenance and repairs: Expenses for general upkeep and repairs of breeding facilities, including kennels, fencing, and equipment.
This list will need to be tailored to the specificities of your dog breeding company, but should offer a good starting point for your budget.
What investments are needed to start or grow a dog breeding company?
Once you have an idea of how much sales you could achieve and what it will cost to run your dog breeding company, it is time to look into the equipment required to launch or expand the activity.
For a dog breeding company, capital expenditures and initial working capital items could include:
- Breeding stock: This includes the purchase of high-quality breeding dogs, as well as any necessary transportation costs, medical exams, and breeding fees. As a dog breeding company, you will need to constantly invest in new breeding stock to maintain genetic diversity and improve the quality of your puppies.
- Facilities and equipment: This includes the construction or purchase of facilities such as kennels, whelping areas, and exercise yards, as well as equipment like crates, grooming supplies, and breeding supplies. These are essential for providing a safe and comfortable environment for your dogs and maintaining their health and well-being.
- Genetic testing and health screenings: As a responsible dog breeder, it is important to ensure that your breeding dogs are free of any genetic diseases or health issues that could be passed on to their offspring. This may require conducting genetic tests and health screenings, which can be costly but necessary investments in the long run.
- Breeding management software: As your dog breeding company grows, it may become difficult to keep track of all the information related to your breeding dogs and litters. Investing in a breeding management software can help streamline your operations and improve efficiency, allowing you to focus on the breeding process and providing better care for your dogs.
- Emergency funds: As with any business, unexpected expenses may arise in the dog breeding industry. It is important to have an emergency fund set aside for any unforeseen expenses, such as unexpected veterinary bills or equipment repairs. This will help ensure the smooth operation of your business and the well-being of your dogs.
Again, this list will need to be adjusted according to the specificities of your dog breeding company.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The financing plan of your dog breeding company
The next step in the creation of your financial forecast for your dog breeding company is to think about how you might finance your business.
You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.
Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.
Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.
What tables compose the financial plan for a dog breeding company?
Now let's have a look at the main output tables of your dog breeding company's financial forecast.
The projected profit & loss statement
The projected profit & loss shows how profitable your dog breeding company is likely to be in the years to come.

For your dog breeding company to be financially viable, your projected P&L should ideally show:
- Sales growing above inflation (the higher the better)
- Profit margins which are stable or expanding (the higher the better)
- A net profit at the end of each financial year (the higher the better)
This is for established dog breeding companies, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.
The projected balance sheet
Your dog breeding company's projected balance sheet provides a snapshot of your business’s financial position at year-end.
It is composed of three types of elements: assets, liabilities and equity:
- Assets: represent what the business possesses including cash, equipment, and accounts receivable (money owed by clients).
- Liabilities: represent funds advanced to the business by lenders and other creditors. They include accounts payable (money owed to suppliers), taxes payable and loans from banks and financial institutions.
- Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

The cash flow projection
The cash flow forecast of your dog breeding company will show how much cash the business is expected to generate or consume over the next three to five years.

There are multiple ways of presenting a cash flow forecast but from experience, it is better to organise it by nature in order to clearly show these elements:
- Operating cash flow: how much cash is generated by the dog breeding company's operations
- Investing cash flow: what is the business investing to expand or maintain its equipment
- Financing cash flow: is the business raising additional funds or repaying financiers (debt repayment, dividends)
Your cash flow forecast is the most important element of your overall financial projection and that’s where you should focus your attention to ensure that your dog breeding company is adequately funded.
Note: if you are preparing a financial forecast in order to try to secure funding, you will need to include both a yearly and monthly cash flow forecast in your dog breeding company's financial plan.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Which tool should you use to create your dog breeding company's financial projections?
Building a dog breeding company financial forecast is not difficult provided that you use the right tool for the job. Let’s see what options are available below.
Using online financial forecasting software to build your dog breeding company's projections
The modern and easiest way is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.
There are several advantages to using specialised software:
- You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
- You have access to complete financial forecast templates
- You get a complete financial forecast ready to be sent to your bank or investors
- You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
- You can create scenarios to stress test your forecast's main assumptions
- You can easily update your forecast as time goes by to maintain visibility on future cash flows
- You have a friendly support team on standby to assist you when you are stuck
- It’s cost-efficient and much cheaper than using an accountant or consultant (see below)
If you are interested in this type of solution, you can try our forecasting software for free by signing up here.
Calling in a financial consultant or chartered accountant
Enlisting the help of a consultant or accountant is also a good way to obtain a professional dog breeding company financial forecast.
The downside of this solution is its cost. From experience, obtaining a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to cost a minimum of £700 or $1,000.
The indicative cost above, is for a small business, and a forecast is done as a one-shot exercise. Using a consultant or accountant to track your actuals vs. forecast and to keep your financial projections up to date on a monthly or quarterly basis will cost a lot more.
If you opt for this solution, make sure your accountant has in-depth knowledge of your industry, so that they may challenge your figures and offer insights (as opposed to just taking your assumptions at face value to create the forecast).
Why not use a spreadsheet such as Excel or Google Sheets to build your dog breeding company's financial forecast?
You and your financial partners need numbers you can trust. Unless you have studied finance or accounting, creating a trustworthy and error-free dog breeding company financial forecast on a spreadsheet is likely to prove challenging.
Financial modelling is very technical by nature and requires a solid grasp of accounting principles to be done without errors. This means that using spreadsheet software like Excel or Google Sheets to create accurate financial forecasts is out of reach for most business owners.
Creating forecasts in Excel is also inefficient nowadays:
- Software has advanced to the point where forecasting can be done much faster and more accurately than manually on a spreadsheet.
- With artificial intelligence, the software is capable of detecting mistakes and helping decision-making.
Spreadsheets are versatile tools but they are not tailor-made for reporting. Importing your dog breeding company's accounting data in Excel to track actual vs. forecast is incredibly manual and tedious (and so is keeping forecasts up to date). It is much faster to use dedicated financial planning tools like The Business Plan Shop which are built specially for this.
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Use our financial projection templates for inspiration
The Business Plan Shop has dozens of financial forecast templates available.
Our examples contain a complete business plan with a financial forecast and a written presentation of the company, the team, the strategy, and the medium-term objectives.
Whether you are just starting out or already have your own dog breeding company, looking at our financial forecast template is a good way to:
- Understand what a complete business plan should look like
- Understand how you should model financial items for your dog breeding company

Takeaways
- A financial forecast shows expected growth, profitability, and cash generation metrics for your dog breeding company.
- Tracking actuals vs. forecast and having an up-to-date financial forecast is key to maintaining visibility on your future cash flows.
- Using financial forecasting software is the modern way of creating and maintaining financial projections.
We hope that this guide helped you gain a clearer perspective on the steps needed to create the financial forecast for a dog breeding company. Don't hesitate to contact us if you have any questions!
Need a convincing business plan?
The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Also on The Business Plan Shop
- Financial forecast example
- How to project sales for a business?
- Sample financial forecast for business idea
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