Business plan and business model are 2 completely different notions. What's the difference between the 2?
Difference between business plan and business model
The business model is the mechanism through which the company generates its profit while the business plan is a document presenting the company's strategy and expected financial performance for the years to come.
As you can see, the business model is at the center of the business plan.
The business model describes how the company is positioned within its industry's value chain, and how it organises its relations with its suppliers, clients, and partners in order to generate profits. The business plan translates this positioning in a series of strategic actions and quantifies their financial impact.
Examples of business models
Here are some examples of the most common business models:
Let's dive in to these examples in greater details.
The business model of production
It's the most basic business model, the company sales the products and services it produces.
In order for that business model to be viable, the company needs to generate enough sales to cover its production , distribution, and storage costs.
The advertising business model
Here the goal is to generate revenues by selling advertising space.
On the Internet this model can be segmented based on the type of advertising:
- CPM (cost per thousand): the advertiser pays the publisher a fixed amount for 1,000 impressions.
- CPC (cost per click): the advertiser pays the publisher every time someone clicks on the ad. The amount paid can be fixed or established through an auction process.
- CPA (cost per action): the advertiser pays every time a specific action is executed. An action can be a sale or a lead for example. The amount can be fixed or set as a percentage of the action value.
This business model is already slightly more complex than the production one given that the company first need to invest in order to create a large audience before it can attract advertisers.
Business model based on commission (or distribution)
The company acts as an intermediary between the seller and the buyer and takes a cut of every sell it helps generate.
This business model is generally less risky than the 2 previous ones (and therefore less profitable) as the level of investment required can be minimal.
The subscription business model
The company receives revenues from its subscribers at regular intervals.
This business model has one clear advantage: the company knows in advance how much revenues it is going to generate. The flip side is that it often takes several months to recover the subscriber acquisition costs leading to a lower cash generation at the beginning of the cycle.
The freemium business model
The company offers 2 versions of its product. A free version with a limited set of features which goals are either to raise awareness about the product or to create a network effect. And a paid version, comprising more features, from which it can generate enough margin to cover the cost of the free users.
The keys to success with this business model are to be able to generate huge network effect (example: Linkedin) and/or to convert a sufficient number of free users into paid customers (example: Uservoice).
The accessories business model
The company offers one product for free or at a price close to its production cost and generates a profit on the sale of accessories. The classic example of this business model is the sale of razor blades: razors are sold for nothing but you have to continually buy expensive blades to be able to use it.
This list of business models is far from being exhaustive, and if you have questions regarding a business model in particular feel free to ask it using the comment form below.
Business plan and business model: recommended readings
To get more information about business model we recommend reading Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers from Alexander Osterwalder.
Also on The Business Plan Shop