About The Business Plan Shop Ltd
The Business Plan Shop Ltd is a SaaS publisher which offers a financial planning and analysis platform to SMBs and their financial advisors. The Business Plan Shop Ltd is based in London (GB) and its SaaS platform is available worldwide in English and in French through our website thebusinessplanshop.com.
What products and services does The Business Plan Shop Ltd offer?
The Business Plan Shop Ltd offers The Business Plan Shop's SaaS Financial Planning and Analysis Platform (or "The Business Plan Shop" for short).
The Business Plan Shop's SaaS Financial Planning and Analysis Platform consists of four complementary products:
- An online financial forecasting software
- An online business planning software
- 50+ downloadable business plan templates
- An online financial reporting and analysis software
The Business Plan Shop provides SMBs and their financial advisors with a one-stop-shop covering all their needs in terms of financial forecasting, business planning, financial reporting, and financial analysis.
Who are The Business Plan Shop Ltd's target audiences and customers?
The Business Plan Shop Ltd primarily helps:
The Business Plan Shop Ltd's SaaS platform is also regularly used by the wider entrepreneurship ecosystem:
- Coworking spaces and startup accelerators looking to offer a professional financial forecasting solution to their entrepreneurs,
- Business schools and university professors and students looking to teach and learn how to do business plans.
The Business Plan Shop Ltd's products are available in two languages: English and French, almost everywhere in the world through our website thebusinessplanshop.com.
What is The Business Plan Shop Ltd's history?
The Business Plan Shop Ltd was founded on 21 January 2013 by Guillaume Le Brouster with an ambition to make private equity and investment banking grade financial modelling and reporting available to SMBs.
In the last decade, The Business Plan Shop Ltd's team worked hard to build a comprehensive web platform which has earned a reputation as being one of the best business planning solutions for SMBs.
What is our mission?
The Business Plan Shop Ltd's ambition is to make financial planning and analysis tools more accessible to SMB owners by:
- Removing the technical barrier: we believe you shouldn't have to be a spreadsheet expert with a strong knowledge of accounting to do a financial forecast or a financial analysis
- Offering productivity gains: we believe both crunching the numbers and formatting business plans or reporting shouldn't take as long as it takes with traditional word processors and spreadsheets
- Removing the financial barrier: we believe financial planning and analysis shouldn't be reserved to those who can afford to pay for expensive software or consultants
Why SMBs?
According to the OECD SME and Entrepreneurship Outlook 2023: 99% of businesses in the OECD are small businesses and they account for 60% of business sector value-added. They are a key engine for the economy, and therefore their successes and failures matter to us all.
How do we help SMBs?
At The Business Plan Shop Ltd, we are SMB champions and our SaaS platform contributes to making it easier to start and grow a small business, and harder for SMBs to fail.
SMBs were flying blind before The Business Plan Shop. The vast majority of SMB owners lack the skills to create an accurate financial forecast on Excel, write a convincing business plan, or perform a quick analysis of their financial performance to ensure their business is on track.
As a result, most SMBs have no financial reporting and forecasting processes in place. Without these processes, SMBs lack visibility on past and future cash flows and can't anticipate tomorrow with confidence.
This absence of financial reporting and forecasting processes also prevents SMBs from competing effectively against bigger franchises, which benefit from expensive FP&A solutions and dedicated analysts.
The Business Plan Shop's financial planning and analysis SaaS platform gives SMB owners an affordable and easy to use tool enabling them to create state of the forecasts and business plans, all while keeping an eye on their actual financial performance. This is a game changer, enabling SMBs to finally get visibility on their financial performance and better compete against larger players.
Who is funding The Business Plan Shop Ltd?
The Business Plan Shop Ltd is a private company, the main shareholder and the person holding significant control is Guillaume Le Brouster.
Regulatory information and the composition of our shareholding can be obtained from The Business Plan Shop Ltd's entry in the Companies House registry.
Where is The Business Plan Shop Ltd headquartered?
Our registered office address is:
The Business Plan Shop Ltd20-22 Wenlock road,
London N1 7GU,
England (GB).
Please note that our office is not open to the public.
Our company number is 08367118, our Dun & Bradstreet D‑U‑N‑S® Number is 219208322, and our UK VAT number is GB 162 121 355.
What are The Business Plan Shop Ltd's editorial standards?
At The Business Plan Shop Ltd, when we publish content and business guides, our mission is to provide actionable information to small business owners and startup founders.
We seek to simplify complex business and financial information so that our readers have the facts to start, run, and grow their small businesses with confidence.
We aim to ensure that all the guides on our site are actionable, accurate, transparent, fair, and inclusive.
Subject expertise and experience
At The Business Plan Shop Ltd, we seek to only talk about what we know or have experienced first-hand. Our expert contributors are composed exclusively of people holding a degree in the following fields: finance, accounting, or entrepreneurship, and seasoned entrepreneurs with significant experience in the field.
Every piece of content published on our website is a team effort, but Guillaume Le Brouster is the person responsible for publication and the main contributor to the business guides we publish on our website. Guillaume is a seasoned entrepreneur and financier, and he holds a Master's Degree in Finance from ESCP Business School. He speaks and writes both in English and French.
Transparency & fact checking
Each business guide includes a byline that includes the name, a brief biography, and a link to more information about its main contributor(s).
A date indicates when the guide was most recently updated with new information.
Our content team approves all ideas independently, our contributors have deep subject expertise and/or experience in the topics assigned to them, and our team reviews and fact checks content to ensure it upholds our editorial standards.
We sometimes accept guest contributions to our site, guest content is clearly labelled as such and follows the same independent editorial process as in-house content.
When we quote figures or statistics, the source and date is normally indicated so that our readers can verify and trust the information provided to them.
Our content is for informational purposes and is not intended to substitute for the advice of a chartered accountant, licenced solicitor, or other certified financial professionals. More information can be found regarding this in our Site Terms.
Conflict of interest
The Business Plan Shop Ltd is a software publisher, as a result our content may contain promotion about our products and services when they are relevant solutions to the business challenges described in our content. This is always done in a manner which is transparent to our readers.
We also sometimes recommend third party products and services. The products and services we recommend are usually products and services we used satisfactorily for ourselves, but not always. Our content makes it clear when a third party item is being recommended, whether we are a customer or not, and whether we earn commissions for recommending the product or service.
All staff are responsible for disclosing any potential conflicts of interest.
Updates, corrections and actionable feedback
Our editorial team is continually reviewing content across our website to identify guides that contain information that is known or likely to be stale or outdated. When found, such pieces are updated following the same rigorous editorial and fact checking processes as new pieces to ensure ongoing publication of relevant, accurate, complete, and up-to-date information.
We welcome our readers’ contribution to our ongoing commitment to accuracy and completeness. If you believe we have published something that is factually wrong, outdated or incomplete in any of our pages, please let us know, and we will take appropriate measures to correct or update the content where relevant. To do so, please use our contact form and select “General enquiries”, make sure you include the URL of the page for which you want to report an error and a description of the issue.
What is the difference between The Business Plan Shop Ltd and The Business Plan Shop?
The Business Plan Shop Ltd should be used to refer to the company (legal entity), whereas The Business Plan Shop should be used to refer to the financial planning and analysis SaaS platform (product) offered by the company.
Where can I learn more about The Business Plan Shop Ltd?
Our website and this company page is where you will find the most comprehensive and up-to-date information on our company and what we are up to.
You can also contact-us here if you want to learn more about what we do or just to say hello.
You can also learn about The Business Plan Shop Ltd on our social media profiles:
- Our LinkedIn profile
- Our Wellfound profile
- Our Facebook page
- Our French Facebook page
- Our X (ex-Twitter) profile
- Our French X (ex-Twitter) profile
- Our YouTube channel
- Our Indeed
- Our Pinterest profile
- Our French Pinterest profile
The following third party sites also contain information about us, though there is no guarantee that it will be accurate: